From the DOJ's #Google #antitrust decision to #Amazon's new #social partnerships, get all the latest news in this month's #Marketing Industry Chatter!
Wpromote
Werbung Dienstleistungen
El Segundo, CA 50,977 followers
Challenging Convention, Accelerating Growth 7-Time Ad Age Best Place To Work
Über uns
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
- Website
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http://www.wpromote.com
External link for Wpromote
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 501-1,000 employees
- Hauptsitz
- El Segundo, CA
- Typ
- In Privatbesitz
- Gegründet
- 2001
- Spezialitäten
- Paid Search & Media, Creative Services, SEO, Earned Social, Content Marketing, Feed Management, Paid Social, Facebook Advertising, Email Marketing, Display Advertising, Strategy, Local, Mobile, Google Analytics Consulting, and Digital Intelligence
Standorte
Employees at Wpromote
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Bob Schwartz
Building Great Companies & Brands. Enable Others Success in Life & Business. #Board #Vice Chairman #CEO
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Paul Dumais
Digital Transformation from Zero to AI : Entrepreneur : Mentor : Investor
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Ripan Kadakia
Partner at ZMC
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John Scott
Information Security Professional, CISSP/CISA
Aktualisierungen
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A privacy-safe #data strategy is an important part of any brand’s marketing, but it’s especially important for brands partnering with other businesses. Know when to use a #datacleanroom and when to find an alternative with tips from our VP of Data Strategy & Analytics Drew Ford and Hightouch’s AdTech Lead Ian Maier. https://lnkd.in/gWr6BJ5A
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#Social search is getting more and more popular, but there isn’t one dominant platform that consumers always use for #search. Instead, there are a few heavy hitters, including #TikTok, #Reddit, #YouTube, and #Instagram. https://ow.ly/cRhg50T1Cee
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The rise of retail media networks (#RMNs) has brands not traditionally found on platforms like #Amazon scrambling to get their piece of the pie. #Nonendemic advertising gives these brands the opportunity to drive traffic to their own websites whether they actually sell products on Amazon or not. https://ow.ly/jpIo50T1C83
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#AI is a hot topic in today’s #search landscape, but if you don’t know how to leverage it to your advantage it might do your brand more harm than good. To make the most of #Google’s newest AI placements and features (aka Google’s Search Generative Experience), you need to adapt your #strategy to a new search order. https://ow.ly/4CIU50T1C2S
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The dynamic between your #brand and your #agency partners can make or break your #marketing #strategy. That’s why Wpromote joined forces with Ascend2 to ask 500+ brand and agency decision-makers how these relationships are evolving, what’s working, and what’s not. https://ow.ly/IRp950T1BIm
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National Nonprofit Day may be over, but that doesn’t mean you have to stop giving back. Check out our on-demand webinar featuring our VP of Earned & Owned Media Rachel Bucey Klein, VP of Paid Social Darren D'Altorio, and Thrive Causemetics Inc.’s VP of Performance Marketing Claire Perez to get the tools and #strategies you need to build a strong online presence–no huge #marketing budget required. https://lnkd.in/eAwPe2Qk
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#Influencer partnerships can be a great way reach your target #audience, but they aren’t a one-size-fits-all solution. Wpromote’s Head of Influencer & Affiliate Ana Arnet shares how you can leverage influencers as brand consultants to make a major impact on your business (and when they might not be the right fit). https://lnkd.in/grWQHQW8
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After a month of presentations from our #search, #social, #SEO, and #influencer teams (and 3 weeks of campaign training), this year’s Wpromote Academy has come to a close! 🎊Huge shout out to everyone that made it possible, we can’t wait to see where this year’s attendees end up next🎊
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From ailing #brandhealth to missing opportunities to expand into new audiences, advertising #bias can have a significant negative impact on your business. Find out how to spot unconscious bias (and how to combat it) with tips from our experts. https://ow.ly/Gva450SZxot
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