Wpromote

From the DOJ's #Google #antitrust decision to #Amazon's new #social partnerships, get all the latest news in this month's #Marketing Industry Chatter!

A privacy-safe #data strategy is an important part of any brand’s marketing, but it’s especially important for brands partnering with other businesses. Know when to use a #datacleanroom and when to find an alternative with tips from our VP of Data Strategy & Analytics Drew Ford and Hightouch’s AdTech Lead Ian Maier. https://lnkd.in/gWr6BJ5A

#Social search is getting more and more popular, but there isn’t one dominant platform that consumers always use for #search. Instead, there are a few heavy hitters, including #TikTok, #Reddit, #YouTube, and #Instagram. https://ow.ly/cRhg50T1Cee

The rise of retail media networks (#RMNs) has brands not traditionally found on platforms like #Amazon scrambling to get their piece of the pie. #Nonendemic advertising gives these brands the opportunity to drive traffic to their own websites whether they actually sell products on Amazon or not. https://ow.ly/jpIo50T1C83

#AI is a hot topic in today’s #search landscape, but if you don’t know how to leverage it to your advantage it might do your brand more harm than good. To make the most of #Google’s newest AI placements and features (aka Google’s Search Generative Experience), you need to adapt your #strategy to a new search order. https://ow.ly/4CIU50T1C2S

The dynamic between your #brand and your #agency partners can make or break your #marketing #strategy. That’s why Wpromote joined forces with Ascend2 to ask 500+ brand and agency decision-makers how these relationships are evolving, what’s working, and what’s not. https://ow.ly/IRp950T1BIm

National Nonprofit Day may be over, but that doesn’t mean you have to stop giving back. Check out our on-demand webinar featuring our VP of Earned & Owned Media Rachel Bucey Klein, VP of Paid Social Darren D'Altorio, and Thrive Causemetics Inc.’s VP of Performance Marketing Claire Perez to get the tools and #strategies you need to build a strong online presence–no huge #marketing budget required. https://lnkd.in/eAwPe2Qk

#Influencer partnerships can be a great way reach your target #audience, but they aren’t a one-size-fits-all solution. Wpromote’s Head of Influencer & Affiliate Ana Arnet shares how you can leverage influencers as brand consultants to make a major impact on your business (and when they might not be the right fit). https://lnkd.in/grWQHQW8

After a month of presentations from our #search, #social, #SEO, and #influencer teams (and 3 weeks of campaign training), this year’s Wpromote Academy has come to a close! 🎊Huge shout out to everyone that made it possible, we can’t wait to see where this year’s attendees end up next🎊

From ailing #brandhealth to missing opportunities to expand into new audiences, advertising #bias can have a significant negative impact on your business. Find out how to spot unconscious bias (and how to combat it) with tips from our experts. https://ow.ly/Gva450SZxot