What will drive consumer decisions this holiday season? Here’s a sneak peek at just a few of the 11 key holiday trends advertisers need to know. 👇 Gain a competitive edge with an insightful analysis of the trends that are set to shape holiday shopping this year in our new report: https://ow.ly/kq2750SW5xO
Basis Technologies
Technology, Information and Media
Chicago, Illinois 51,335 followers
One Platform. All Your Digital Advertising.
Über uns
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industrie
- Technology, Information and Media
- Größe des Unternehmens
- 501-1,000 employees
- Hauptsitz
- Chicago, Illinois
- Typ
- In Privatbesitz
Standorte
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Primäre
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Aktualisierungen
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Navigate brand safety with confidence and precision. AdTech Academy's Brand Protection course covers all the fundamentals, best practices, and execution tips: https://ow.ly/sIwB50T50ku
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Today's convergent TV advertising landscape is rapidly evolving and becoming increasingly complex. Stay updated on shifting trends, the impact of political advertising, AI's role, and emerging opportunities in this space. https://ow.ly/aZ2E50T7UNz
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What do today's buzzwords say about the state of the advertising industry? We asked marketing experts—Noor Naseer, Colleen F., Molly Marshall, and Andrew Barbuto—to share the top buzzwords they frequently encounter and what they reveal about advertisers' key pain points, needs, and anxieties. https://ow.ly/7NXr50T6Zz7
What Today’s Buzzwords Reveal About the State of the Advertising Industry - Basis Technologies
https://basis.com
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“Even for the Democratic National Convention, I saw CPMs come through at over $100. Prices are going up quite a bit between now and election day in certain markets,” shares Jaime Vasil Winkelfoos with Fast Company https://ow.ly/1AJz50T56R7
Thought cutting the cord would free you from political ads? Not this election
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Wondering what Gen Alpha will be like as consumers? Although they're still evolving, 92% of Gen Alphas believe it's important to be themselves—emphasizing a strong sense of individuality and authenticity. https://ow.ly/8guW50T3aiM
Generation Alpha: Online Habits and Media Preferences by the Numbers - Basis Technologies
https://basis.com
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Partnered with Comscore, Inc. advertisers can now access detailed, individual-level insights across CTV, OTT, and digital advertising—all automated within Basis for precise omnichannel measurement. Read more: https://ow.ly/RqFM50T39tG
News: Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement - Basis Technologies
https://basis.com
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In today's digital landscape, ensuring your ads are appearing in a brand-safe environment is critical. That's why Basis partners with industry-leading brand safety providers like Comscore, Inc., DoubleVerify, and PEER39—so your ads reach the right audience in the right places. https://lnkd.in/gixdUnNk
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Explore how media agencies can use AI to drive revenue and enhance efficiency in the face of financial pressures, a fragmented media landscape, signal loss, and more. https://ow.ly/Tnwh50SYFKQ
How Media Agencies are Using AI to Drive Revenue - Basis Technologies
https://basis.com
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We're proud to be ranked #3 in this year's Top Workplaces' "Technology Top Workplaces 2024" list! In a rapidly evolving industry, our culture remains rooted in personal growth, creative problem-solving, and challenging the status quo. https://ow.ly/FyBb50SZm5n
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