Blue Wheel

TikTok Shop is proving itself as a powerful platform for brands to reach and convert customers. But do you have the knowledge to succeed on TikTok Shop? Our latest blog dives into the top strategies for eCommerce brands selling on TikTok Shop. 🚀 Discover how to leverage trends, partner with affiliates, benefit from Fulfilled by TikTok and capture those impulse purchasers to boost your TikTok Shop sales. Read the full article here ➡ https://lnkd.in/gTTJZyG9 #TikTokShop #SocialCommerce

Help us celebrate Laura Nowak's 4th anniversary with Blue Wheel! Laura is a true BWM OG and has seen the Paid Social team through all its growth and changes. She is the epitome of our core value, Organize, Conquer & Deliver and is one of the only people who could manage the KAO portfolio the way she does! She is fast, never misses a QA checklist, and can keep track of all the lil details. Happy 4 years Laura, we are so happy to have you.

Shoutout to our team members who joined in for some brain-teasing movie trivia and friendly competition during our virtual team event! 🌟🧠 Everyone brought their A-game, especially the winning team, the Unsinkable Molly Blues (very clever)! You proved that teamwork makes the dream work and a bit of trivia knowledge can go a long way. 🏆 We always love connecting with colleagues and look forward to more opportunities for fun and camaraderie! #TeamBuilding #EmployeeEngagement #FunAtWork #ShowYourConfetti

Amazon Sellers -- are you ready for the 2024 Holiday season? 🎁 Ready or not, the clock is ticking! ⏰ Now is the time to start sending in your FBA shipments to ensure your inventory is received and available for sale before the October 19 deadline. 📆 Check out our latest Marketplace Update for more details ➡ https://lnkd.in/gf3d6rdk #AmazonSellers

We've got big news... Blue Wheel has acquired Day One Digital! 🎉 In our continuing pursuit of leading the way in omni-channel digital commerce, Blue Wheel has acquired Day One Digital, a full-service Amazon Vendor Central agency offering sales support, Amazon supply chain accounting, order to cash management, catalogue management, and more. This partnership expands Blue Wheel’s customer base and service capabilities across the Amazon 1P landscape. The enhancement of our capabilities will offer broader expertise and execution across a range of critical functions in brands’ eCommerce strategy. While there will be no immediate changes to our operations, we’re thrilled with what this means for our clients, our partners, our team, and for the future of our organization. Read more about this announcement here ➡ https://lnkd.in/gCcyPAtz Curious how this can help your brand? Reach out to the team – we’d love to chat with you! https://lnkd.in/gpRZrpgG

Back in January, Amazon updated their image policy for hardline goods, which essentially allowed for non-brand owners to contribute product images on listings. This policy has now been expanded to include softlines and consumables, affecting a wide range of products. If your listings are missing important images like lifestyle shots or infographics, there's a risk that other sellers may overwrite your contributions. Stay ahead of potential issues by reading our latest Marketplace Update ➡ https://lnkd.in/giu-ZCUn

Help us celebrate a huge milestone for Courtney Washer! This week marks her 10 year anniversary! Courtney's journey has included so many areas within the organization starting in the warehouse to being the individual responsible for building our original FBA business at Amazon, moving into content, client services, support, UX/MX, and now leading our Process Team. She has one of the biggest hearts and has shown the type of commitment and loyalty that makes us truly grateful to have her on the team. She embodies our YOOOCID. Congrats on 10 years, Courtney!!

Fitness equipment brand, PowerBlock, wanted to grow its topline sales and increase its presence and ranking in the non-branded space with its most popular product. Focusing on the vCPM (cost per thousand viewable impressions) model for promoting PowerBlock's dominant fitness product, the Blue Wheel Team had to find a balance between winning placements and driving traffic to the product pages without spending the entire budget too quickly. After implementing our approach, Powerblock saw some great results: 🆕 99% increase in conversions from new-to-brand customers 📈 Year-over-year total revenue grew by 39% 💲 Total revenue increased by 25% month-over-month Read more about our work with Powerblock here ➡ https://lnkd.in/gMwpJ_rE Curious about how your brand can perform better with an agency? Get in touch with the team to learn how we can work together to expand your brand. #ecommerceagency #casestudy

Merchant-fulfilled sellers on Amazon are in for a big change starting at the end of September, as Amazon will begin to enforce the On-Time Delivery rate (OTD). Sellers can now see a target of >90% for the On-Time Delivery rate showing in their Account Health Dashboard. Now is a good time to see where your performance is before it is enforced! Is this Amazon's way of enforcing FBM sellers to utilize their Buy Shipping services? What are your thoughts on this change? Read more in our latest Marketplace Update ➡ https://lnkd.in/gZ2uFCxQ #FBM #AmazonSellers

Did you know that Blue Wheel is just ONE of TEN badged TikTok Agency Partners in North America? 🏆 With a proven track record of success on TikTok, Blue Wheel operates as a one-stop shop for advertisers across marketing objectives, from driving upper-funnel awareness and site traffic to lower-funnel conversions for eCommerce websites. As a badged TikTok Marketing Partner, we're now equipped with even more tools, insights, and expertise to help brands expand on TikTok. Trusted by advertisers to develop TikTok-first campaign strategies to achieve their goals, we look forward to helping more brands get their footing on TikTok! Want to expand your brand with TikTok marketing strategies? Reach out to the team at this link ➡ https://lnkd.in/gpRZrpgG #TikTokAgencyPartner #TikTokMarketing #TikTokAgency