BODEN Agency

We are thrilled to announce that two outstanding BODEN leaders have been honored at the 2024 PRNEWS People of the Year Awards! 🎉 Congratulations to Nikki Lopez, Senior Vice President, and Lauren Gongora-De Los Santos, Executive Vice President & Partner, for this well-deserved recognition. Your commitment to empowering the next generation of communication leaders and turning culture into impact is truly inspiring. 💪✨ #WeAreBODEN #PRNewsAwards #Hispanic+

To inspire a new generation of fans, McDonald's just dropped the Collector’s Meal, featuring some of the brand’s most unforgettable designs and collaborations over the years including Shrek, Jurassic Park & Minions, Hello Kitty & Peanuts and Coca-Cola. To celebrate, #BODEN hosted a vibrant sip-and-sketch experience at McDonald’s in the heart of Chelsea, NYC, where media and influencers had the opportunity to meet Latino illustrator and former Crew member Oscar Bastidas, who designed three of the cups — Barbie & Hot Wheels, Beanie Babies and McDonald’s. This was a full circle moment for Oscar, who worked at his local McDonald’s in Venezuela to support his dream of becoming a graphic designer.  Guests enjoyed an exclusive BTS look at the inspiration behind the cups’ artwork and creative art session, while sipping on McDonald’s mocktails. A big congrats to our client McDonald's and partner agencies Golin, Loud And Live, EGAMI Group, and IW Group Inc. on the successful launch of the global Collector's Meal, celebrating the keepsakes that have shaped core memories for fans everywhere. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #ClientWork

CAMPAIGN LAUNCH! For years, PepsiCo Juntos Crecemos has championed Latina small business owners through its signature campaign, Jefa-Owned. Today, on National Latina Day, we proudly launch year three of this incredible initiative to celebrate the economic, cultural and community contributions of Latina entrepreneurs. Despite starting businesses at 6x the rate of other entrepreneurial cohorts, Latinas face overwhelming challenges that hinder their growth. Jefa-Owned aims to close these resource gaps and rally national support for jefas. Last week, we hosted some of the most prominent advocates for Hispanic empowerment including actress and philanthropist Stephanie Beatriz (Disney’s Encanto, Brooklyn Nine-Nine), Evelyn Barahona of the United States Hispanic Chamber of Commerce (USHCC), and Maria Gonzalez, the owner of Bistró Casa Azul in East Harlem, NY, along with our esteemed #PepsiCo partners, and top journalists at an exclusive event in Maria’s restaurant in New York City. This year, we’ve expanded the Jefa-Owned platform to spotlight even more Latina small businesses, introduced Jefa empowerment sessions and “Jefa Hour” (more in link below), and through PepsiCo Juntos Crecemos, in partnership with Hello Alice, the brand is providing more than $400K in grants and essential business-building resources. I am so proud of this work. It's meaningful, powerful, and is helping contribute to the economic prosperity of Hispanic communities nationwide. For more information on the grants, Jefa Hour and the Jefa Empowerment sessions, visit https://lnkd.in/gNqFfc6e, and join us in championing Latina small business owners today and every day. Thank you, Esperanza Teasdale, Antonio E., Sabrina Senior, Maria Teresa LaSpisa, Jillian Djukic, Ashley De Jesus, Kelly Romano, Casey Kurtz, Shanta Laster, Fidel G., Evelyn Barahona, Ashley Singer, Julia Hanson, LaToya Ratlieff, and to the BODEN Agency team including Shileen Cruz, Laura Hernandez Smith, Manuel Cedeno, Daniela Silva, Ashley Mora, Melissa Cortina-Garcia, Dorimar Jiménez Díaz, Anna R., Emily Usallan, Leyna Castillo, Archana Iyer, Diego Gutierrez Silva, Giuliano Boggiano, Sara Garibaldi (Romero), Natalie Boden. #NationalLatinaDay #JefaOwned #LatinaLeaders #WeAreBODEN

Today, in honor of National Latina Day, we are celebrating the launch of the third year of the Jefa-Owned campaign!   As part of our Jefa-Owned Campaign this year, PepsiCo Juntos Crecemos is partnering with actress Stephanie Beatriz, the United States Hispanic Chamber of Commerce (USHCC) and Hello Alice to elevate Latina voices and support their success.   This year, we're supporting Jefas in a number of ways:  ●     Business-Building Resources: We’ve committed $440,000 in grants and personalized business coaching programs to 20 female entrepreneurs in the food and beverage sector. Applications are open from August 20 to September 27. ●     “Jefa Hour” Nationwide: On August 23 restaurant-goers are invited to “Jefa Hour” to discover, dine, and celebrate Hispanic cuisine at their local Latina-owned restaurants. ●     Jefa Empowerment Sessions: Next week, join us in New York, Los Angeles, Chicago, and Miami for networking sessions designed to empower women small business owners across industries.   I’m thrilled to celebrate the incredible impact of Latina entrepreneurs on our economy, culture, and communities in this major way. For more details, visit https://lnkd.in/enFmubmc. Thank you to all partners and the extended team for your support in bringing this amazing campaign to life. Antonio Escalona Sabrina Senior Jillian Djukic Ashley De Jesus Kelly Romano Casey Kurtz Shanta Laster Evelyn Barahona Fidel G. Lupe DeLaCruz III BODEN Agency Figure 8 Maria Teresa LaSpisa Edgar Jimenez Synthia R. Jaramillo Cristian Chapa   #PepsiCoProud #JuntosCrecemos #JefaOwned https://lnkd.in/evAqbSRc

Latina small business owners are making jefa (boss) moves! Today, in partnership with PepsiCo Juntos Crecemos, we proudly launch year three of Jefa-Owned - a national visibility campaign that celebrates the economic, cultural and community contributions of Latina entrepreneurs. Despite being one of the fastest growing entrepreneurial cohorts in the country, Latina entrepreneurs still face overwhelming business challenges. Jefa-Owned aims to close these resource gaps and shine a spotlight on Latina small businesses. This year, we’ve teamed up with some major power players to help amplify this message, provide resources, and rally support for jefas nationwide. Our partners include the United States Hispanic Chamber of Commerce (USHCC), Hello Alice, and actress and philanthropist Stephanie Beatriz, who are using their platforms to give space to the stories of Latina empowerment and support the mission of Jefa-Owned. It’s no coincidence that we’re launching today, on National Latina Day, and we’ve made it easy for everyone to get involved: 💰 Business-Building Grants: PepsiCo Juntos Crecemos will award more than $400,000 in grants and business resources to 20 female entrepreneurs in the food and beverage category to grow and scale their businesses. If you know a jefa who could benefit, encourage her to apply. Applications are open August 20 thru September 27. ⏰ “Jefa Hour” Nationwide: On August 23 restaurant-goers are invited to “Jefa Hour” to discover, dine, and celebrate Hispanic cuisine at their local Latina-owned restaurants.  💪 Jefa Empowerment Sessions: In the coming weeks, PepsiCo Juntos Crecemos will host intimate Jefa Empowerment Sessions for women small business owners in New York, Los Angeles, Chicago and Miami. All jefas and aspiring jefas are welcome! For more information on the grants, Jefa Hour and the Jefa Empowerment sessions, visit https://lnkd.in/gdrYDPsz, and join us in championing Latina small business owners today and beyond. Thank you to our amazing PepsiCo clients for your ongoing trust and partnership! Esperanza Teasdale, Antonio E., Sabrina Senior, Jillian Djukic, Ashley De Jesus, Kelly Romano, Casey Kurtz, and Shanta Laster. We also extend our appreciation to our wonderful partners, The United States Hispanic Chamber of Commerce and Hello Alice, for supporting this incredible initiative! Evelyn Barahona, Jessi C. Acuña, Synthia R. Jaramillo, Cristian Chapa, Ashley Singer, Julia Hanson, and LaToya Ratlieff. #WeAreBODEN #Hispanic+ #MinorityOwned #Independent #JuntosCrecemos #JefaOwned

Congratulations to our EVP & Partner, Lauren Gongora-De Los Santos on being named an honoree in this year’s PRWeek 40 Under 40! Lauren, this recognition is a testament to your unwavering commitment to excellence in everything you do. Your leadership and dedication inspire us every day. Congratulations to all the honorees. #WeAreBoden #Hispanic+ #PRWeek40Under40

It’s with great pride and honor that I announce that our very own Lauren Gongora-De Los Santos has been named one of PRWeek's 40 Under 40 honorees for 2024! Fourteen years ago, when I interviewed Lauren for her first role at BODEN Agency, I wrote a note on her resume that said: "She has a spark in her eyes." That spark has only grown brighter over the years. As one of our first employees, Lauren has been instrumental in shaping our agency's success from day one, evolving from a promising and talented graduate to an invaluable partner and friend. Her innovative approach to communications, sharp strategic mind and unwavering commitment to our clients have consistently set her apart. That initial spark has ignited countless creative campaigns and steered us through challenging times. Congratulations, Lau, on this well-deserved honor. I can’t wait for the amazing things you’ll continue to do! #WeAreBODEN #40Under40 #PRWeek

PR pros - interested in powerful work within Hispanic for an outstanding global brand? We're looking for a senior manager to join our BODEN Agency familia. 💥 See here for more.

We are excited to welcome our newest Account Coordinator, Leyna Castillo. Leyna is a recent graduate from the University of Florida 🐊 and a 2024 PRWeek Outstanding Student of the Year finalist ⭐ ¡Bienvenida, Leyna! #WeAreBODEN #Hispanic+ #MinorityOwned

We’re thrilled to announce our partnership with SEEHER, a coalition of media, marketing and entertainment leaders joining forces to eliminate gender bias across our industry. Through our partnership, we will leverage #BODEN’s expertise in the Latina segment and #SeeHer’s profound knowledge on gender equality in media and marketing, to help brands invest in and uplift the #Latina community. #WeAreBODEN #Hispanic+ #MinorityOwned