We're extremely proud of this work as part of WPP Open X and the 2024 Paris Olympic Games. #Paris2024
Just in time for the #Paris2024 Opening Ceremony, we launched "Hello World", the global soundtrack for the Paris Olympic Games🎵 WPP Open X, led by Burson, collaborated with the International Olympic Committee and The Coca-Cola Company to bring the track to life. Performed by the iconic duo Gwen Stefani and Anderson .Paak, the song captured the spirit of the Games and became a global sensation. Listen now👇🥇 Want more Olympic-level creativity? Find out more about the extraordinary campaigns delivered by WPP agencies at this year's Olympic and Paralympic Games 👉 https://ow.ly/u22750SL8zV