Cascade Insights

We collaborated with CoLoop on this article featured in Quirk's Media, exploring the pros and cons of utilizing synthetic respondents in market research. By adopting a balanced perspective, researchers can successfully navigate the complexities of working with synthetic respondents and harness their potential for optimal results. #syntheticrespondents #aimarketresearch https://lnkd.in/gYhBvD2N

Message testing helps companies develop content that resonates with potential buyers and inspires them to take action. Without it, companies risk losing out on potential sales by delivering messaging that fails to connect with buyers. Read more to learn how to get started. #messagetesting #b2bresearch #marketresearch

Market researchers are leveraging AI tools (like codeit) to analyze data more efficiently and accurately - and ultimately drive smarter decisions. Here's how. https://lnkd.in/ggHxGCdS

Are you launching a new SaaS solution? Discover the crucial role that research plays in shaping a successful GTM strategy. Detailed buyer personas, competitive landscape analysis, scalable pricing models, and compelling messaging can make or break your market entry. Ensure your strategy is built on certainty, not guesswork. #gtm #saas #gotomarket

Specialization is key! Just ask Olympic bronze medalist Stephen Nedoroscik, who focused his career solely on the pommel horse. This laser focus paid off, with Nedoroscik's performance leading the USA men's gymnastics team to their first medal since 2008. The same principle applies to research firms. Generalists may offer a broad range of services, but specialists take a similar approach. By narrowing their focus to a specific industry or niche, they can dive deep and deliver the best possible insights for their clients. At Cascade Insights, we're all about B2B tech – no B2C, no other industries. This laser focus allows us to dive deep and deliver the best possible insights for SaaS growth. So, when you need B2B tech expertise, you know who to call. 😉 #CalltheSpecialist #olympics #Stephennedoroscik #gymnastics #mensgymnastics #pommelhorseguy #USA #B2BTech #MarketResearch https://lnkd.in/gRtXy7yF

These are three types of market research that can help a rapidly expanding healthcare cybersecurity startup grow in the right direction. #marketresearch #healthcare #cybersecurity

Don’t settle for surface-level data. While internal metrics and analytics tools provide valuable information, SaaS market research delves deeper, uncovering the “why” behind the numbers. #SaaS #MarketResearch #B2BResearch https://lnkd.in/gpbC7XRp

Proud to be recognized as a leader in leveraging generative AI for market research! We use AI to supercharge our research, delivering faster, higher-quality insights tailored to your business goals. From discovery to analysis to presentation, we safely integrate AI tools to uncover deeper insights and drive growth. #AI #MarketResearch https://lnkd.in/gEu6fdrp

Competitive intelligence research is a crucial component of any successful business strategy. By understanding your competitors' strengths, weaknesses, and future plans, you can make informed decisions that will help you stay ahead of the curve. #competitiveintelligence #marketresearch #b2bresearch

Don't get bombarded with random advice from a generalist firm 💣. Get a clear path forward with a specialist 🧭. #ditchthegeneralist #findaspecialist #expertguidance https://lnkd.in/gd6tUiAY