CMI Media Group

CMI Media Group and Compas are thrilled to be recognized as #10 on the Fortune Best Workplaces in Advertising & Marketing™ 2024 list! This incredible honor is a testament to our amazing people and the vibrant, supportive culture we've built together. https://lnkd.in/eQ--ivKk 🙌 Cheers to our talented team for making this possible! Interested in joining our award-winning team? Check out our open positions here: https://lnkd.in/dUTFMVT #BestWorkplaces #GPTWcertified Great Place To Work US

We had a blast connecting with the brightest minds in healthcare and social at the Meta Health Summit. Want to join our award-winning team and create impactful campaigns? Apply today! https://lnkd.in/dUTFMVT #CMIMediaGroup #MetaHealthSummit #SocialMediaJobs

Our new POV written by Matt Sakdalan and Khari Motayne focuses on subcultures and how understanding them can help you better market to HCPs. By understanding and addressing the unique values, beliefs, and behaviors of specific physician and patient subcultures, brands can craft more impactful campaigns, maintain stronger relationships, and drive better health outcomes. This approach moves beyond generic messaging and embraces the power of authentic connection, recognizing that a one-size-fits-all approach no longer resonates in today's increasingly segmented healthcare market. Read the POV here: https://lnkd.in/emJE6qeH

Thank you PulsePoint for having us. Great conversation around sports partnerships with National Hockey League (NHL) NASCAR and Genentech Gozde Dinc Max Paulsen Aaron Woloff Malcolm Halle CMI Media Group #dpe

What a game-changing panel we had at Digital Pharma East! 🏅“Going for Gold: Innovative Strategies to Engage With Health Audiences Through Sports” brought together leaders Max Paulsen (National Hockey League (NHL)), Aaron Woloff (NASCAR), Gozde Dinc (Genentech), Mark Pappas (CMI Media Group), and Malcolm Halle (PulsePoint) for a deep dive into the power of sports marketing. Max shared insights on how sports like hockey unite people and offer an escape from daily life, emphasizing the importance of impactful storytelling. Aaron highlighted the unique bond between fans and NASCAR drivers, showcasing how sponsorships thrive on authentic relationships. Gozde pointed out the emotional, attentive, and intelligent facets of sports that marketers should leverage, while Mark underscored the crucial role of data in targeting the right audience. A huge thank you to our incredible panelists for their perspectives and to everyone who joined us! #DPE2024 #HealthcareMarketing #SportsMarketing #AdvertisingandMarketing

We’re excited to begin our panel discussions at #DPE2024 with the HCP Track session "From Data to Action: Utilizing HCP Insights to Shape Marketing Strategies,” with Nadia Khatri (Bristol Myers Squibb), Ray Rosti (Klick), Clifton Covey (CMI Media Group), Dan Johnson (Medscape US) and Keith Matt (PulsePoint).  A highlight was when Nadia underscored the significance of approaching data with a curious mindset, while Dan focused on the pivotal role of technology in facilitating data use and enhancing personalization. Did you get the chance to catch our session this morning? #MarketingStrategy #HealthcareInnovation #HealthcareMarketing

The buzz from Agility: Designing Healthcare in Pursuit of Hope is just heating up! 🔥 We explored the future of healthcare marketing with a focus on the patient audience, and let's just say... minds were blown! 🤯 From inspiring keynotes to jaw-dropping innovations, Agility was a whirlwind of education and excitement. Stay tuned for highlights, key takeaways, and more.

🏆Presenting the Fortune Best Workplaces in Advertising & Marketing™ 2024!🏆 Great Place To Work surveyed companies employing 8.2 million people in the U.S. and received 1.3 million survey responses. Of those, over 9,000 responses were received from employees at companies who were eligible for the 2024 Fortune Best Workplaces in Advertising & Marketing list and this list is based on their feedback.  The Top 10 Companies: AppLovin Smart Circle International MV New York Basis Technologies Launch Potato 4imprint. 2020 Companies Perform[cb] Wurl CMI Media Group See the full list: https://bit.ly/47uJ2Bd Interested in making a Best Workplaces list? https://bit.ly/4dSNUCy #GreatPlaceToWork #GPTWCertified #BestWorkplacesAdvertisingMarketing

At CMI Media Group and Compas, we're committed to empowering every employee's journey. Whether you're looking to level up your skills, explore new opportunities, or expand your horizons, we've got you covered. Discover how we champion mobility and growth, then head to our careers page to find your perfect fit! https://lnkd.in/dUTFMVT

The Agility: Designing Healthcare in Pursuit of Hope keynote featured an introduction by icon Katie Couric (Katie Couric Media), who is important to both healthcare and to media. Katie was then joined onstage for a fireside chat by CMI Media Group CEO Dr. Susan Dorfman and Kelly Cervantes, the inspirational and absolutely engaging patient advocate and author who shared her experience building community while advocating for her daughter who had a difficult to diagnose and ultimately deadly form of epilepsy. These are three incredibly strong women who are currently using their individual super powers to change the world. Katie, about the pharma industry: “People in this industry don't appreciate how critically important their work is, and I think sometimes the pharmaceutical industry is derided and criticized. But I think if you have a personal experience in the healthcare space, as the three of us have, I think you do have a profound appreciation for the work that you all are doing and the information that you're sharing and the things that you are bringing to families who are in really difficult situations.” Susan, on the importance of listening to patients: “There is nothing like hearing something from a patient, their diagnosis, their experience, how a treatment may have helped them. It makes you feel like you're not alone. And I think that's the most important thing in healthcare.” Kelly, on her mission: “I wish that my daughter didn't have to suffer and pass the way that she did for me to have this purpose. But I told you, Katie, I don't believe that anything in life happens for a reason, but I think that we can make reason out of the things that happened in our lives. And so while I wish my daughter was still here, I don't have that choice. So I'm going to make the best of it that I can and continue to find all of the reasons and make more as the days go on.” Closing out the session, the importance of research was brought up again, aligning to the overall theme of hope. Kelly: “Research gives me hope.” Katie, speaking directly to the audience: “Hope is in the hands of everyone in this room.” #CMIAgility