Dentsu Creative

Reporting for duty! Congratulations to our EMEA EVP, Ete Davies, who will be stepping up as the Creative Business Transformation Jury President at Eurobest 2024. Ete, alongside his fellow jurors, will be on the lookout for work that’s setting the benchmark for European creative excellence and effectiveness. 🔗 Find all the details here: https://lnkd.in/eiQPEv4U #Eurobest #DentsuCreative dentsu

The 2024 Cresta Awards jurors are busy judging the very best of creativity — from the latest digital and technology-based communications, to more traditional areas in advertising and design. Joining the juries this year is our Global CCO, Yasuharu Sasaki; EVP, EMEA, Ete Davies; and Portugal CCO, Lourenço Thomaz! The Cresta Jury consists of some of the world’s most experienced creatives and, unlike many awards, is semi-permanent — with many members serving for a number of years. This helps give the awards a consistency of assessment that is a hallmark of Cresta! #CrestaAwards #DentsuCreative dentsu

Did you know 75% of teens skip breakfast before heading off to school? Dentsu Creative US partnered with General Mills to change that with the launch of Totino’s Breakfast Snack Bites!   Their new spot, “Mom Stache,” takes a fun and nostalgic trip back to the '80s and '90s, reminding #GenZ that breakfast can be quick, tasty, and totally fun. From catchy retro jingles to a mom sporting a hilarious Totino’s mustache, the team packed this campaign with the weird, wacky, and wonderful vibes that make mornings better. 🔗 Learn more over at ADWEEK: https://lnkd.in/g2Ak93Z8

South Africa is brimming with diverse talent, but much of it remains hidden. TikTok is a place where you can discover literally anything. From music to sports, and everything in between, it’s a journey into what truly interests you.   Dentsu Creative South Africa’s new campaign for TikTok highlights the endless opportunities for self-discovery, regardless of age… Because when you dive in, you might just discover something unexpected: Yourself! 🔗 Learn more about the work here: https://lnkd.in/e7TxU5t3   #TikTokDiscoverYourself

In light of World Photography Day yesterday, we caught up with some of our CCOs, who bring their artistic vision to life both in their work and through their photography. Scroll through to discover the magic of their favorite shots and the stories behind them! Yasuharu Sasaki, Riccardo Fregoso, Li Chun, Alice Chou, Michael Schachtner dentsu #WorldPhotographyDay

Breaking barriers through photography!   Dentsu Creative South Africa partnered with Nikon South Africa and Blackboard Community to empower aspiring photographers from township high schools. To help these shutterbugs promote their talents, and make photography more accessible to all, the team provided top-tier Nikon cameras and turned their inspired shots into official Nikon ads! Success stories like Michael and Lungisani show the impact: from new opportunities to earning a living through their passion.   #WorldPhotographyDay dentsu

After Dentsu Creative Amsterdam and KPN scooped a Grand Prix in the Creative Strategy category at Cannes Lions International Festival of Creativity, we caught up with the team to unpack the record breaking and law-changing tune — "A Piece of Me". 🔗 Click here for full interviews with Joris Tol, Gijs Sluijters, Boris Nihom and KPN's Dave Frauenfelder: https://lnkd.in/dAZt2sUZ

"Demographics- and technology- catch up with us; and when that happens, change happens suddenly. Suddenly it feels we are living through a series of long-anticipated tipping points, finding that we can’t reach new audiences in old ways, or make new work with old tools." Global Chief Strategy Officer, Patricia McDonald, explores findings from our new 2024 CMO report and unpacks the challenges and opportunities that senior marketers are experiencing. 🔗 Read more over at WARC: https://lnkd.in/er3uVfjm

82% of CMOS believe Creativity has more potential than ever to unlock growth, but what does that look like in 2024 and beyond? Consult our brand new CMO Report to find out where and when 950+ marketers are investing to unlock growth! 🔗 Get your copy here: https://lnkd.in/dcQvyWgt #DCCCMOSurvey2024 Abbey Klaassen dentsu

Dive into the world of CMOs and their unique take on creativity with our brand new Dentsu Creative CMO Report 2024. Packed with unprecedented insight from 950+ CMOs, the report is the ultimate guide for marketers to benchmark their progress against industry peers! Are your investments in tech keeping pace? Do you hold similar views on your relationship with consumers? Download your copy to find out: https://lnkd.in/dcQvyWgt #DCCMOSurvey dentsu