DoubleVerify

Using DV’s post-bid measuring data, a financial advertiser in North Asia was able to uncover valuable media quality insights that helped them improve their Authentic Ad® rates. Check out our latest case study to learn how we helped them identify new inventory that was brand suitable and within cost-efficiency goals. Learn more here:

“In this evolving landscape, transparency is not just a competitive advantage but the cornerstone of sustainability, growth and innovation.” – Marissa McArdle, SVP, Programmatic & Social, DoubleVerify. User-generated content (UGC) is becoming a valuable and premium component of advertisers’ overall video strategy. In Advertising Week, DV’s Marissa McArdle explores how broadcasters can learn from UGC’s evolution in transparency and controls to recapture video ad dollars. Read more here: https://buff.ly/3ytBUrB

In celebration of International Friendship Day, we’re excited to highlight our DV Buddies program! This initiative invites DVers to get to know their colleagues, and fosters a culture of collaboration and belonging. By participating, DVers create meaningful connections across different departments and regions, whether at our global HQ, international offices, or remotely across the globe. Take a look at our photos to see the wonderful friendships that have formed! #InternationalFriendshipDay #DVBuddies

All stars in ad tech and on the basketball courts! 🏀 We had so much fun playing in the AdClub of Toronto Basketball league, raising money for NABS Canada. The DV GOATS kicked off the season with a resounding win! 🐐

In honor of Global Parents’ Day last week, we wanted to showcase our memorable Bring Your Kids to Work Day celebrations in our various offices! This heartwarming event celebrated the selfless dedication and unwavering love of parents, allowing families to experience a day at DV together. It was filled with laughter, learning, and special moments, highlighting the invaluable role parents play in shaping their children’s lives. Take a look at our pics to relive the wonderful moments! #DVKids #DVNextGen

We are thrilled to share our Quarterly Benchmark Report for Q2 2024. This report provides the latest media quality benchmarks and attention indices across devices and regions. With these metrics, you can better contextualize and improve your digital media strategies. Download our report here: https://buff.ly/4dfX1wp

AI and attention metrics are transforming media optimization. 💡 In this episode of DV Live, DV’s Wayne Tassie interviewed VML’s Kiessé Lamour at DV IMPACT: United Kingdom to explore how advertisers can leverage these tools to drive business outcomes. DV Live is a video series where we’ll interview industry leaders and pick their brains on the latest ad tech trends and insights.

Looking for insight on how to authenticate brand safe and suitable delivery on TikTok? View our latest case study to learn how Mondelēz International leveraged DV’s post-bid measurement and incident reporting to deliver its creative message to consumers alongside safe and suitable videos. Learn more here: https://buff.ly/4cVWujE

How do marketers in APAC really feel about artificial intelligence? 🤔 According to our Global Insights: 2024 APAC Report, 60% say AI-driven campaign optimization has a positive impact on media quality! We’re thrilled to present our first-ever regional insights report, offering an in-depth look at the unique quality and performance trends across the APAC digital media ecosystem. 🌏 Our report addresses: - The proliferation of Made for Advertising (MFA) content - The increased opportunities on retail media networks - Navigating the promises and challenges of AI - The importance of attention measurement & local media quality trends - Sustainability in the advertising ecosystem - Local election trends and how to protect your brand Download our APAC report here: https://buff.ly/4eYE6YN

The digital landscape is changing, and the need for transparency and integrity in advertising has never been more essential, especially as we see a rise in Made for Advertising (MFA) sites. In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog dives into how we identify MFA sites and examine misconceptions. Learn more here: https://buff.ly/4cc63u9