Watch it full here: https://lnkd.in/gxKw-dpA 👉 Understand your audiences from a media buyer’s perspective 👉 Merchandise and sell your audience segments strategically and with much greater efficacy 👉 Unify data, context, and activation to adopt an audience-centric revenue model 👉 Connect with audiences across CTV to maximize monetization like never before! If you’re a CTV publisher and all of the above are on your wishlist, connect with us to discover how VISTA, a first of its kind universal audience activation platform can truly maximize the value, frequency, and reach of your single greatest asset - your audience. #OTT #streaming #adtech #digitaladvertising #avod #FASTtv OTT.X
ElementalTV
Werbung Dienstleistungen
Pasadena, CA 376 followers
The Full Stack Solution for Complex CTV Monetization Management
Über uns
ElementalTV, founded in 2019 and headquartered in Pasadena, CA, is pioneering the next era of ad tech with innovations that unlock revenue opportunities in the CTV landscape. VISTA, the company's proprietary, leading-edge technology, seamlessly integrates DMP, DSP, and SSP features, revolutionizing campaign activation and audience engagement in CTV. With access to over 150 million US-based households, VISTA enables premium audience reach and engagement anytime, anywhere, across any CTV device. ElementalTV's relentless commitment to innovation is creating a step-change in CTV where technology and audience connectivity converge, providing clients with solutions that maximize audience value through unparalleled, immersive advertising experiences.
- Website
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https://www.elementaltv.com/
External link for ElementalTV
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- Pasadena, CA
- Typ
- In Privatbesitz
- Gegründet
- 2020
- Spezialitäten
- ott/ctv ad technology, digital video ad technology, shoppable tv, addressable tv, ad personalization, SSP/DSP, ORTB/SSHB Ready, CTV/OTT/StreamingTV Tech Leader, and SSAI/Transcoding
Standorte
Employees at ElementalTV
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Albert Y.
Deliver Dynamic Scalable Technology, KPI Driven Solutions, and Audience Activations on CTV.
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Joannes "Joe" Hotagua
Programmatic, Data Monetization, Data Strategy, and Addressability | Past: Hulu, Jumia, Freestar | Social Media Marketing | Advisor, African StartUps
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Shafi Mustafa
Chief Strategy Officer at ElementalTV
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Waheed Jang
Software developer at ETV
Aktualisierungen
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Coincidence? We think not. VISTA is indeed an innovative "cocktail" of key DMP+DSP+SSP features, purpose built for #CTV publishers to maximize value, frequency, and reach from CTV audiences. Learn more @ https://lnkd.in/gQF-SmHP #OTT #streaming #adtech #digitaladvertising #avod #FASTtv
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VAB's data provides further evidence that audiences are increasingly adopting ad-supported streaming as their preferred source for video content. #OTT #FASTs #adtech #digitaladvertising #programmatic #streamingtech #streamingtv #avod #svod
According to research from the Video Advertising Bureau (VAB), 66% of 18- to 34-year-old Americans surveyed say they prefer streaming video content with commercials instead of paying for a subscription without ads. This same demographic is also steering the shift toward streaming for long-form content: https://bit.ly/3W7lCN8 #streaming #advertising #CTV
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ElementalTV reposted this
Here's why you need VenuEx #TVOOH to scale your next campaign👇 • Massive scale with 800k+ screens across all 210 DMAs in the US • Attractive CPMs offering high ROI with one-to-many exposure • Maximum contextual relevance with the inclusion of venue data #outofhomemedia #oohadvertising #digitaloutofhome #oohmedia #DOOH #doohadvertising #TVOOH #CTVOOH
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VISTA is on a mission to provide data-rich, audience targeting solutions to #CTV publishers. Our SmartCuration tech provides 360 degree audience planning by merging a robust suite of traditional targeting segments, including demographics & geo, viewing habits, behaviors, preferences, along with contextual relevancy data, the entire spectrum of which is crucial for creating detailed audience segments. By analyzing audiences at such granular detail, SmartCuration truly helps CTV publishers tap into the limitless potential of their biggest asset - their audiences - and how to effectively match these rich data segments with what the advertisers crave. Read more here: https://lnkd.in/gckJtcC2 #OTT #FASTs #adtech #digitaladvertising #programmatic #streamingtech #streamingtv #avod #svod
Down with subpar audience targeting! Make way for premium, CTV curation. — ElementalTV
elementaltv.com
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ElementalTV reposted this
We had a truly incredible time at FreeWheel's Premium Programmatic Summit. It's always a pleasure to connect with our partners from the publisher community and explore how VISTA can enrich the value of their supply and unlock the true potential of their audiences. Learn more about VISTA: https://lnkd.in/gQF-SmHP #CTV #avod #OTT #FASTs #adtech #digitaladvertising #programmatic
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We had a truly incredible time at FreeWheel's Premium Programmatic Summit. It's always a pleasure to connect with our partners from the publisher community and explore how VISTA can enrich the value of their supply and unlock the true potential of their audiences. Learn more about VISTA: https://lnkd.in/gQF-SmHP #CTV #avod #OTT #FASTs #adtech #digitaladvertising #programmatic
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Expanding addressability, locking in highly biddable audiences, and understanding the audience data behind the glass allows our publishers to execute complex CTV campaigns, unlock increased incremental revenue and never lose business again due to scale. Get in touch today! https://lnkd.in/dEXEKzKQ #CTV #streamingtv #avod #OTT #FASTs #adtech #digitaladvertising
How can Reach Extension Boost Publishers' Incremental Revenue? Reach extension is an advanced technique that helps publishers expand their audience reach and enhance revenue streams. By leveraging data-driven insights and sophisticated AI/ML algorithms, publishers can extend the reach of CTV ads beyond their initial audience. Targeting a broader audience sharing similar characteristics with their O&O inventory, publishers can maximize the exposure and impact of ad campaigns, thereby maximizing ad revenue. VISTA's innovative DSP+SSP+DMP blend brings together key features of all three, resulting in improved fill rates and seamless campaign activation. Hit us up to discover how VISTA can amplify your audiences' value, frequency and reach through our robust suite of "Audience Anywhere" capabilities. #connectedtv #streamingtv #avod #fasttv #adtech #digitaladvertising #ctvadvertising #adtech #CTV
Reach your audience anywhere with VISTA by ElementalTV
elementaltv.com
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"Godzilla x Kong: The New Empire,” the latest and now most successful entry in the MonsterVerse franchise at $571 million worldwide, counted on Latinos and Hispanics for 35% of its audience, just behind Caucasians at 36%, with Asian/other at 18% and Black viewers at 17%." The fact of the matter is that, Latino and Hispanic moviegoers are helping propel big-budget movies to box office success — a welcome shot in the arm as the 2024 box office struggles to come back to life following a pandemic and two crippling labor strikes. #CTV #streamingtv #hispanictv #avod #OTT #FASTs #adtech #digitaladvertising
Latino Audiences Are the Secret to ‘Godzilla x Kong,’ ‘Bad Boys 4’ and ‘Inside Out 2’ Box Office Boom
thewrap.com
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And that's a wrap on 3 exhilarating days at The StreamTV Show. With an agenda brimming with top-notch industry education and a stellar speaker & attendee list, The StreamTV Show was all that we'd expected and then some. 2024, being the birth year of ElementalTV's flagship product, has taken us to a variety of industry events where we've proudly unveiled and demoed VISTA before multitudes of #CTV enthusiasts. The StreamTV Show further gave us an opportunity to explore and reiterate how VISTA is flipping the script in an extremely fragmented CTV/OTT landscape. In an industry fraught with complex supply chains, #VISTA with its unique blend of DMP+SSP+DSP features, puts the power of audience monetization back to where it belongs - in the hands of publishers. Our in-house, proprietary tech empowers publishers to own, understand and merchandise their audience better for truly unparalleled, long-term revenue opportunities. Connect with us to learn more: https://lnkd.in/dEXEKzKQ #streamtv #streamtvshow #connectedtv #streamingtv #avod #OTT #FASTs #adtech #digitaladvertising #programmatic #streaming
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