FTP Agency | Food Truck Promotions

When Living Proof, Inc. launches a new product, you know it will be epic! Their latest drop, Perfect hair Day™ High-Shine Gloss, is all about that next-level shine. 🌟 Curious about how FTP Agency | Food Truck Promotions brought this luminous launch to life? Think holographic fabrication, glittery lemonade, and endless mirror selfies in SoHo. Head to our website to check out the project and see how we made New Yorkers shine like never before. ⤵

The cutest collab. 💕🍪🥹 FTP Agency | Food Truck Promotions collaborated with TONYMOLY USA to produce a pop-up cart promoting their exclusive collab with #Squishmallows. The thrill was tangible each day as a beloved Squishmallow mascot—Cam the Cat, Emily the Bat, or Patty the Cow—joined our party!  We started the fun in front of Ulta Beauty UES and then appeared at hot spots across SoHo. Attendees enjoyed custom cookies, and the first 150 people in line each day received an exclusive lip gloss keychain from the collection. Everyone else received a custom cookie and a refreshing face mask and could scan the QR code to enter to win the entire Tonymoly x Squishmallows collab. But that's not all! We also partnered with wildwonder to offer our guests free kombucha. The cart's display window beautifully showcased the collection, attracting many eager shoppers. The best part? The collection sold out on the first day at Ulta! Showing how much everyone loved the collaboration. We served over 2,500 happy visitors and had an absolute blast!

Problem Skin? No Problem. 😎🍧🍑 FTP Agency | Food Truck Promotions teamed up with Peach & Lily's sister brand, Peach Slices, to celebrate the launch of their new Body Breakout Patches with a sweet and summery pop-up event! In both LA at The Brig and Austin at Music Lane, we brought out our custom #PeachSlices ice cream cart to spread a slice of summer. The cart served delicious Italian ice while spreading the word about this must-have skincare product. Guests enjoyed free samples and stickers, learned all about the Body Breakout Patches from custom pamphlets, and got the scoop on how Peach Slices is transforming acne care.

Lunch Rush & Lips. 👄🍑♻️ FTP Agency | Food Truck Promotions partnered with Peach & Lily to bring the bouncy, pillow-soft pout you deserve to Bryant Park! Our Peach & Lily tricycle stole the show, allowing beauty fans to exchange their empty lip balms for the NEW Collagen Cushion Peptide Lip Balm. Attendees were encouraged to scan a QR code and recycle their old lip balms on-site, promoting both beauty and sustainability. The pop-up, strategically held during peak lunch hours, saw a fantastic turnout, delighting visitors and enhancing their lunchtime experience!

The Mane Event. 🦄🌈💕 FTP Agency | Food Truck Promotions partnered with Beauty Creations Cosmetics to promote the launch of their newest collaboration with Hasbro's My Little Pony. Our charming mini truck served fresh cotton candy in branded packaging to attendees. The activation perfectly embodied the #MyLittlePonyXBeautyCreations collection, seamlessly connecting the joy of childhood memories with the allure of everyday glam. This one-of-a-kind event allowed guests to bask in nostalgia while exploring and shopping the exclusive collection on-site at The Grove and Santa Monica Place. Thank you to everyone who joined us and helped make this pop-up magical!

Outshining Soho.🪞✨ FTP Agency | Food Truck Promotions partnered with Living Proof, Inc. to celebrate the launch of their newest hair-care product, High-Shine Gloss, with a shiny pop-up activation in the heart of Soho. The exterior of our custom beauty cart featured a product display mirror designed to look like the High-Shine Gloss bottle, wrapped in mirror-like rainbow chrome vinyl that mimicked the product's packaging, a custom 2x Shine license plate, and a mirrored A-frame. Attendees were treated to glittery lemonade and received deluxe samples. The first 100 people in line were gifted custom tote bags and branded combs daily. Over two days, we served 1,750 lemonades and handed out 2,000 product samples. Everyone in Soho had a chance to discover the new product and was amazed by the shiny experience! 

Fits & Flavor. 👟🍦 FTP partnered with HYPEBEAST and Converse to launch a trendy ice cream truck experience on the streets of NYC for National Ice Cream Day. The event promoted Converse's newest sneaker, the Run Star Trainer. The stylish ice cream truck offered ten delicious gelato flavors inspired by the new sneaker collection. Its exterior displayed branded newspaper boxes filled with magazines showcasing the newest Converse looks. Throughout the day, the pop-up truck made appearances at two iconic downtown NYC locations: Dime Square and Washington Square Park. A big shoutout to everyone who took part in making this event a huge success!

Imagine what’s “popsicle” with e-commerce personalization. 😊 💻 THE CLIENT: Bloomreach, the AI-powered SaaS platform, personalizes the e-commerce experience so businesses understand what customers really want! THE ASK: Create a buzz among the tech industry at CommerceNext's 2024 Growth Show. THE SOLUTION: A Bloomreach branded food cart parked right outside the conference – serving popsicles to beat the heat. Uncover the strategy behind this B2B experiential marketing stunt ⤵

Citrus Citroën 💛🕯️ FTP Agency | Food Truck Promotions partnered with NEST New York to bring their first-ever pop-up event to the streets of SoHo. Over two days, the Grapefruit Squeeze pop-up truck served complimentary grapefruit lemonade and mini Nest candles, delighting passersby with the brand's best-selling home fragrance. Our beautifully branded vintage truck, adorned with a large floral installation, displayed the Nest's juicy grapefruit collection, creating an eye-catching and immersive experience. Visitors could scan a QR code to sign up for SMS updates, and upon showing their confirmation text, they received their gifts. In total, we served 2,400 samples! The event also encouraged attendees to discover and shop more of the #NestNewYork collection across the street at Bloomingdale's. Thank you to everyone who joined us and made Soho smell so good!

Meet Katie Smith, our Client Relations Associate 🤩 Q: Describe your role in emojis: A: 👋🏼🤝😄💭💡🚛 Q: What are your top 3 projects that you have worked on? A: Simon & Schuster—Right after joining the company, I had the opportunity to attend my first event with FTP, Colleen Hoover's book launch event for 'It Starts With Us' at Rockefeller. As a fan of her work, it was really cool to see the flower shop experience recreated and to get to know my team members better. AMOREPACIFIC's Glow-On-The-Go Tour—I love my skincare routine and have always enjoyed using Laneige products. Getting to know and work with their team, familiarizing myself with more of their products, and being introduced to innisfree products was all so fun! It was also great traveling to different hot spots with the glass truck and watching people enjoy this unique pop-up experience. Fever-Tree USA—These projects have been so much fun to work on! I've had the opportunity to work with the fantastic Fever-Tree team at great locations, and I must say, their mixers are the best! Q: What is your favorite part about working at FTP Agency | Food Truck Promotions? A: It's always exciting to see which brands are reaching out to us because it keeps my role dynamic and engaging! As the first point of contact at FTP, I have the unique opportunity to help shape a brand's vision for each pop-up activation. I love listening to a brand's ideas and providing a creative perspective to help bring their vision to life. Collaborating with our team to see a project through from start to finish is both fun and rewarding. Q: Lastly, what is your favorite non-work activity? A: I love trying new things! Whether checking out a new restaurant, workout class, food, or activity, I love stepping outside my comfort zone and going on new adventures.