maude

maude is proud to be named one of 2024's Future50 by BeautyMatter, "a list of brands, retailers, and service concepts to know and watch as they define the global beauty and wellness landscape. These are businesses led by people fostering new ideas and pushing forward innovation." On the future we're creating / want to see: Please share your insight on the future of the beauty industry. "The future of the beauty industry is one that has been furthered by blurring the lines between categories, creating an umbrella of beauty, health, and wellness that is holistic and thoughtful and based on the psychographic needs of the consumer vs just demographics. With access, personalization, and education proliferating beauty and beauty education across platforms, the future of beauty is being written in real time by real people." If you could change one thing in the beauty industry what would it be? "I'd like for the beauty industry to recognize that sexual wellness is a category within the sphere of body care, and it is not synonymous with feminine care. Sexual health affects all people and should be for all people."

"The future of beauty is being written in real time by real people," - Éva Goicochea maude has been recognized on BeautyMatter's FUTURE50 list, acknowledging our role in shaping the global beauty and wellness landscape. This distinction highlights our commitment to innovation and setting new standards in the industry. We are grateful to be acknowledged and will continue pushing boundaries and fostering positive change https://lnkd.in/eu-XaGKg

30+ products, 33 countries, one million memories, and making history at SEPHORA later... today we celebrate 6 years of maude. Thank you for being on this journey with us as we build the next chapter of intimate wellness—for all. #getmaude

We're honored to be included on this year's BeautyMatter FUTURE50 list alongside some of our favorite brands (including 4 other fellow True Beauty Ventures portcos) that are pushing the beauty industry into new territories—including wellness. We look forward to seeing you all on June 19th & 20th in New York. Event information: https://lnkd.in/exzaA8Ag hashtag #BeautyMatter hashtag #FUTURE50

Attention Germany, we have arrived: Please proceed to the Heinemann Duty Free shop located after security and before Piers A, B, and C in the Düsseldorf airport to find a selection of our bestsellers before embarking on your next adventure. We look forward to seeing you soon.

Coming soon: maude on museum walls. Éva Goicochea and Dakota Johnson have co-curated an inaugural exhibit in Museum of Sex's new Miami location, titled ‘Modern Sex: 100 Years of Design and Decency.’ The exhibit surveys the cultural debates and societal impact of restriction on the design, marketing, and distribution of sexual health products from the 1920s until today. Learn more about the exhibit, scheduled to open in early 2024 here: https://lnkd.in/dZKmXzMM

Hallo Netherlands 🇳🇱: maude is excited to have landed at DeBijenkorf BV and Parfumerie.nl as our latest retailers to join our stockists along with LUISAVIAROMA, Selfridges, Samaritaine Paris Pont-Neuf, Oh My Cream ! and others across the UK and EU thanks to the hard work of Jessi Hong and the MDV Europe team. Come and see us! https://lnkd.in/eFTQyKE3

Thrilled to share that three of our products have been recognized within Bustle's annual Sexual Wellness Awards, with our signature vibe being named the Best Vibrator for Beginners. Also included are shout-outs to heat, our warming lubricant and band, our vibrating ring. Bustle writes, "No contest: This was by far our testers’ favorite vibrator for beginners (in fact, Elite Daily Dating Editor Sarah Ellis calls it 'the best vibrator to ever exist')." For the full run-down, check out the list of winners here: https://lnkd.in/dTtc5-F6

Celebrating a huge honor for our founder Éva Goicochea -- who was awarded Entrepreneur of the Year by Beauty Independent. Éva writes, "It’s an honor to win this award in the company of so many exceptional founders and entrepreneurs. Since maude launched, it was always our hope that this category would one day be included in the world of beauty and body as to be part of it marks the next chapter for sexual wellness and the prospect of a bright, destigmatized, inclusive future. To our customers and the community, you are the most important part of our journey and to all of you, thank you. I share this award with our board, investors, and my incredible team for without them, there is no maude. It is such a privilege to be able to write the next chapter with all of you. Here’s to modern intimacy for all!”

"With the wellness industry expanding to become a multi-trillion-dollar business, sex and pleasure has remained a category that many retailers were nervous to go near. However, Éva Goicochea, and her company Maude, have made it impossible to ignore." - Vogue Business We're honored to be represented alongside our founder Éva Goicochea in the Vogue Business 100 Innovators: Beauty Disruptors list. Being included in these spaces is symbolic of the progress we're striving for. Thank you Vogue Business for including us, and highlighting our work with SIECUS: Sex Ed for Social Change, Advocates for Youth, and our launch in SEPHORA Read the full list here: https://lnkd.in/eTxNU3WT