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"All successful revenue leaders are alike; each unsuccessful revenue leader is unsuccessful in their own way." - Not Tolstoy, but close enough! Here’s the harsh reality, folks: 87% of revenue leaders are STILL getting their funnels wrong. 😬 After chatting with so many RevOps pros, I’ve seen it all—from funnel fantasies to absolute funnel nightmares. 😱 If your funnel looks more like a leaky bucket, you’re not alone. Here are the 10 biggest mistakes people make in their funnels and how to fix them! 💪 🔥 1. Cross-Functional Alignment? More like Cross-Functional Chaos! Think Marketing, Sales, and CS are all on the same page? Think again. Most teams use different rulebooks and wonder why the funnel falls apart. 🧩 Align your teams with regular meetings where everyone defines and agrees on each stage. Your funnel is a team sport—everyone needs to play together. 🏅 🚨 2. Garbage Data, Garbage Decisions. You know what they say: “Garbage in, garbage out.” If your data is inconsistent or flat-out WRONG, then all your funnel metrics are too. Start by setting up data validation rules in your CRM and do a monthly data cleanse. You don't want to look under that rug! 🧹 🎯 3. Funnel Stages: Make Them Clear as Day! One company's ‘MQL’ is another's ‘SQL’—and that’s a problem. 😅 Make sure each stage is clearly defined, measurable, and universally understood across teams. Create a funnel playbook and share it with everyone. 📚 🕵️♂️ 4. Stop the SDR Tug-of-War! Should SDRs sit under Marketing or Sales? It’s a classic tug-of-war! 🤼♂️ Put them where they provide the most value based on your needs. Ensure they’re bridging the gap between Marketing and Sales—NOT causing more confusion. 🧩 💡 5. Data Enrichment – Your Funnel's Secret Weapon! Still running your funnel without data enrichment? That’s like bringing a knife to a gunfight. 🥲 Use tools like Clearbit or ZoomInfo to enrich your data and segment leads like a pro. 🔥 🎪 6. Juggling Multiple Funnels? Don’t Drop the Ball! Running different funnels for multiple products or teams? Don’t let things get messy. Use custom objects in Salesforce to keep each funnel clean and organized. Regular sync-ups between teams managing different funnels will save you from chaos! 🤹♂️ 🌀 7. Flywheels, Bowties, and Other Funnel Models – Keep it Simple! New funnel models like flywheels and bowties are all the rage. Pick what aligns with your business, define your stages, and keep optimizing. A fancy diagram doesn’t mean a thing if the funnel is broken! 🕵️♂️ ⚙️ 8. Integrations and Tools – Sync or Sink! If your CRM, marketing automation, and sales tools aren’t playing nice together, your funnel is toast. 🍞 Use integration tools like Zapier or Workato to ensure your data flows smoothly across platforms. And please, train your teams! 🛠️ #RevOps #SalesFunnel #MarketingOps #RevenueGrowth #B2BMarketing #SalesStrategy #LeadGeneration #FunnelOptimization

🚀 Why a Salesops team extension is not a Revops Replacement 💼💡 🕵️♂️✨Recently, I was chatting with a Director of Sales Operations at a Series C startup. They were debating whether to set up a separate RevOps vertical or simply expand their SalesOps team to handle it. This conversation got me thinking about the exact value addition of RevOps and why SalesOps just can’t double as RevOps. So what exactly is Revops bringing to the table: 🔄 B2B Buyer Cycles Are Evolving: Everything’s digital, and the old linear sales approach is history. We need agility, and product-led growth (PLG) is leading the charge. 🔧 RevOps to the Rescue: Think of RevOps as the glue that holds your marketing, sales, and customer success together. It’s the mastermind driving data-driven insights, streamlining operations, and creating a seamless customer journey. 🌟 Align, Build, Succeed: Achieving alignment at the executive level is the trickiest part but oh-so-crucial. Build your RevOps engine with strategy, core operations, enablement, and analytics. Watch your revenue teams transform into well-oiled machines. 🧩 Real-World Magic: From annual planning to product launches, RevOps makes everything smoother. It’s about eliminating low-value tasks, enhancing productivity, and ensuring every team member knows their next move. Why SalesOps Can’t Double as RevOps: SalesOps is primarily focused on sales process efficiencies and execution. RevOps encompasses a broader scope, aligning marketing, sales, and customer success with a unified strategy. It ensures consistent data flow and insights across the entire customer lifecycle, something SalesOps alone can’t handle. Has your org established a Revops vertical or is SalesOps handling the extra load? #RevenueOperations #RevOps #GrowthHacks #GoToMarket #SalesStrategy #Marketing #CustomerSuccess #Productivity #BusinessGrowth #FounderLife