Groundswell Experiential

We're so proud of this team! Full recap featuring all of our partners to come. Next up -- Hulaween! See you in Florida, Oct. 24-27th 2024. There is still time to join us and engage with this incredibly tight knit community. There is nothing like Hula! More info: https://lnkd.in/gP2sMBX2

Earlier this Summer we had the exciting opportunity to partner with Biossance on an experiential popup in LA and NYC. Challenged with bringing Biossance's products beyond retail displays and not loosing the brand's essence, we created an experience that showcased the transformative results of using Biossance products, combined with immersive educational moments. Inside the structure, guests were greeted by product experts for a personalized skin consultation, recommending the best products for their needs. After their personalized skincare application, guests could listen to the sounds of an actual sugarcane plant, take photos at the hydration-themed photo booth, and visit the nearby Sephora for purchases and additional Biossance experiences. Thank you to our partners Carla Favela-Martinez Kate Donnelly and Gia Esquivel for the opportunity and looking forward to future partnerships!

This past month we executed (2) activations for TikTok Shop at USA Fit Games trade shows in both Orlando and Phoenix. Our footprint was aimed to provide education on how TikTok Shop could be used as a tool for both potential merchants in the health and fitness communities to feature and sell their product. We has multiple experiences that drew consumers in including networking areas, featured merchant partner product giveaways, and culminating in a pull-up bar competition for attendees to show off their level of fitness B2B activations like these are something Groundswell Experiential prides itself on. Yes, we do many B2C activations but, we can also tailor our messaging, types of experiences, giveaways, and overall strategy to fit a B2B lens when tasked to do so! Thank you, as always, to our clients (Dan Kriss, Nora Essien and TikTok Shop) for the opportunity and continued partnership! ----- #B2B #B2BActivations #ExperientialMarketing #XM #USAFitGames #Phoenix #Orlando #TradeShow #EventProduction #Production #ConventionBooth #TradeMarketing #Events #EventPros #Activations #TikTok #TikTokShop #Groundswell #Networking #NetworkingIdeas

This past month we executed (2) activations for TikTok Shop at USA Fit Games trade shows in both Orlando and Phoenix. Our footprint was aimed to provide education on how TikTok Shop could be used as a tool for both potential merchants in the health and fitness communities to feature and sell their product. We has multiple experiences that drew consumers in including networking areas, featured merchant partner product giveaways, and culminating in a pull-up bar competition for attendees to show off their level of fitness B2B activations like these are something Groundswell Experiential prides itself on. Yes, we do many B2C activations but, we can also tailor our messaging, types of experiences, giveaways, and overall strategy to fit a B2B lens when tasked to do so! Thank you, as always, to our clients (Dan Kriss, Nora Essien and TikTok Shop) for the opportunity and continued partnership! ----- #B2B #B2BActivations #ExperientialMarketing #XM #USAFitGames #Phoenix #Orlando #TradeShow #EventProduction #Production #ConventionBooth #TradeMarketing #Events #EventPros #Activations #TikTok #TikTokShop #Groundswell #Networking #NetworkingIdeas

Earlier this Summer we had the exciting opportunity to partner with Biossance on an experiential popup in LA and NYC. Challenged with bringing Biossance's products beyond retail displays and not loosing the brand's essence, we created an experience that showcased the transformative results of using Biossance products, combined with immersive educational moments. Inside the structure, guests were greeted by product experts for a personalized skin consultation, recommending the best products for their needs. After their personalized skincare application, guests could listen to the sounds of an actual sugarcane plant, take photos at the hydration-themed photo booth, and visit the nearby Sephora for purchases and additional Biossance experiences. Thank you to our partners Carla Favela-Martinez Kate Donnelly and Gia Esquivel for the opportunity and looking forward to future partnerships!

We're thrilled to lead the future of Outside Festival alongside our partners Outside and Superfly. 2025, here we come! For those that could not join us this year or are looking to relive this truly one of a kind festival & summit celebrating the outdoor community. Experience how music, film, ideas and gear served as the foundation behind our mission to #GetOutside! We look forward to continued growth with our invaluable partners at Colorado Outdoor Recreation Industry Office, VISIT DENVER, The Convention & Visitors Bureau and our 122 brand partner and non-profit organizations. Thank you to our content partners Stoptime Live for capturing these stunning few days in Civic Center Park in downtown Denver, Colorado. Special thanks to Mike Raspatello & Raspatello + Co.

While most are on 'Summer break' taking vacations, and time off from work, those in the experiential industry are doing the complete opposite! Groundswell Experiential has had one of our most successful and busy Summers to date (and we're just getting started!). We kicked off the Summer building Outside's first-of-its-kind outdoor experiential festival in Denver, then headed to LA to celebrate AANHPI month with TikTok at a creator studded celebration event. Next, onto NYC to launch Panasonic's 'House of Red' popup featuring products in partnership with non-profit partners RED amongst other interactive experiences. We then headed to LA for back-to-back events! First, TikTok Shop's Creator Summit inviting over 200 TikTok creators for a day of educational content and interactive moments with top TikTok Shop brands/merchants. Then, it was onto another popup with our partners at Biossance at Century City Mall featuring their suite of skincare products, educational moments, and a space that was begging for content capture! In tandem we also executed a trade show experience for TikTok Shop at the USA Fit Games in Orlando featuring fitness themed experiences and educational touch points on TikTok Shop. We also just finished up our last stop with Biossance this past weekend executing the popup again in the bustling Brooklyn area. Majority of these events were planned within a month (or sometimes less 😅 ) by a team of passionate, driven, individuals not afraid to get their hands dirty playing whatever role was needed for each event to be successful. I am so proud of the team we are building at Groundswell Experiential and all the potential we have in store for our growing agency! Thank you to all our partners for trusting us in bringing your brand to life, looking forward to more partnerships! Can't wait to show off the events we have coming up for the back half of the Summer! Like what you see and want us to bring your brand to life? Reach out to me directly: [email protected]

The moment we entered the feasibility and ideation phase with Christopher Jerard and the leadership team at Outside, we knew the first ever Outside Festival was going to be an incredible adventure together! The shared vision, trust and dedication combined with a deep mutual appreciation for each other's experience and expertise allowed for us all to confidently take those big creative leaps. We're so grateful for this incredible opportunity and look forward to continuing building momentum for 2025 and beyond with all of our trusted colleagues, partners and friends at Outside, the city of Denver and the state of Colorado.

Just five months ago we announced our partnership with Outside to produce a first-of-its-kind outdoor experiential festival founded on creativity, inclusivity and sustainability. We stated then and reaffirm now -- we take pride in disruption and being the leader of a "first-ever" anything! Following early reports highlighting economic impact numbers for the city and state, we're proud to share these exceptional results for a first year festival. 1.82 billion impressions, over 18,000 attendees and participation from 122 brands & NPOs. Together with our partners, we are setting a new standard in experiential marketing, creating experiences that are both grounded in reality and inspired by vision. Have an upcoming XM program or idea? We'd love to work with you. Collaborate with us at [email protected].

In LA on Tuesday this week, we worked with our TikTok shop creator team to bring together over 250 TikTok shop creators, merchants, and agencies to learn more about the capabilities of TikTok shop and the products that bring it alive. Thank you to our ever supportive clients for the opportunity and ability to collaborate as partners to bring this one to life! Can’t wait for more to come!