Mantle

It’s really hard to build a great Shopify app – it’s even harder in the dark. Getting people in the door is one thing, but if you’re thinking about activation and retention, you need to understand how your customers are using your app and their path to value. Last week we talked about Mantle Pixel – pretty cool to easily be able to see what parts of your app customers are looking at. But if you want to go a level deeper… Check out Usage Events. We originally built Usage Events to power usage-based billing, but we realized early on that they were just as valuable for driving customer insights. It’s easy – from the Mantle dashboard, define events, and then use the Mantle API with your app to trigger those when something happens. Let’s say you have a Live Chat app. You might use Usage Events to define an event called Conversations that you increment whenever the user handles a live chat, letting you easily track usage for analytics or billing purposes. You might use Funnel Events to track the completion of important actions, like completing a product tour or configuring an important setting. Then, those Events can be viewed in Mantle reports to finally shine a light on what your customers are doing and when… Where the falloff happens, or when the “Aha!” moment is (let’s optimize for this) And like everything else, you can drill down and see this data across specific segments

Mantle is the CX hub for your business. When you’re talking to a customer – on a call, through a ticket, live chat, you name it, there’s nothing more annoying than going digging for the info you need to understand them and their issue. We’ve brought everything you need in to one view. See everything: When they signed up, how long they’ve been around, what they’re paying you , everything they’ve ever paid you. Points of contact – general, finance, engineering. Always know who to reach out to. Account owners – who, on your side, works with this customer? Who was their Sales contact? Account manager? Track it all. Shopify data – what Shopify plan are they on? When’s their billing date? Do they have any outstanding app credits? Issue one with one click. Which of your apps do they use? What plans are they on? Have they left a review? Usage events – how are they using your app? Custom events – track anything you want, from anywhere, all the time. Which competitor did they migrate from? Where did they hear about your app? Define these custom fields, then update them automatically with the Mantle API. Use other tools in your CX stack? Easily define custom actions that take you directly to that customer, in that tool. There’s no tool that captures everything you need to know about a customer in one place like we do. Dare you to find something better – if you do let us know and we’ll destroy them.

Lots of conversation and confusion about Shopify Partner payouts last week! Billing through Shopify has a ton of advantages, but it does have a downside: you don’t always know how long it will take for money to hit your account after you charge a customer. The date a specific customer approves the charge, the day that customer pays their Shopify bill, and those dates in relation to your Shopify Partner payout timing all play a role. One of the most common questions from new developer is just that – when will I actually get paid? Enter: Mantle’s Billing Cycle report. We built the Billing Cycle report for exactly this – you can easily see, across your entire customer base, the time between when you charge them and when they actually pay Shopify. Then, our Shopify Payouts report helps you see your next and upcoming payouts from Shopify, giving you insight in to how this all rolls up in to your next payment. Cash flow is king, and Mantle reporting helps you finally understand it.

Context is everything. It’s nice to see a rise in a metric – we all like to see numbers go up. But it’s another thing to understand why. With everything going on in your business, it can be hard to keep track of changes, and then understand how those changes are impacting your business. We built Journal to help solve this problem. With just a few clicks, it’s easy to add journal entries for actions you take around your business – pricing changes, new placements in the App Store, modified search keyword targets, etc. – and then see a log of everything you’ve done recently. Those entries are overlayed as notations on graphs throughout Mantle, so you can see the positive and negative impact.

Reviews are the lifeblood of any Shopify app. For most developers, the impact of reviews is simple: get reviews, grow. Don’t, shrink. We’ve built a bunch of features to make getting and managing reviews seamless and easy whether you’re a founder, marketer, or CX leader. 🗻 First, the foundation: our Reviews screen. See all the reviews for your app, and filter across everything you’d want. Especially cool? Filter by edited reviews to see those 1 stars you managed to flip to 5 stars, you all-star 🗻 Mantle automatically attributes reviews to customers in the background by matching the Shop name that left the review against your customer list. In the few cases where we can’t detect a match, we let you connect the review to a shop with a click 🗻 Want to send a campaign to folks likely to leave a review? Hit your app’s customer list and filter it by users who haven’t left a review plus other value signifiers and use that segment in your efforts 🗻 Hopping on a call with a customer, or helping someone in support? See their review status right where all their data is in their customer profile. If they haven’t left a review, point copy the link to leave a review with a single click Bonus: Slack notifications for reviews, searching through reviews for keywords, and more coming soon. Here’s to more 5 stars 🥂 want to see all this and more in action? Drop a comment and we'll show you around.

Churn kills growth. But what if you knew a customer was going to churn before they did? What would you do differently? By the power vested in us by ✨AI✨, we’ve brought a Churn Risk indicator to customers across Mantle. To calculate a customer’s Churn Risk, we look at a mountain of data for each customer and compare it against historical customers to determine the likelihood they’ll uninstall in specific time windows. We look at things like their characteristics and behavioural data, your billing relationship with them, and other factors. We then surface that data throughout Mantle where you need it: 🗻 Checking in on a specific customer before you hop on a call? Churn Risk will highlight that they might need some extra attention (remember to leave a note in Mantle on anything you learn on the call) 🗻 Want to filter all of your customers by Churn Risk (alone or combined with other factors) so you can see all of your high risk accounts in one place? Easy, and remember to make a segment so you can find them – and market to them – later. 🗻 Prefer a visual? Head over to Reports where we give you a heatmap table that you can pivot across other factors like LTV or monthly spend, and then drill down to get specific customers in each cell. How will you use Churn Risk? We’ll check back – we’re excited to see what you do with it.

It's been a week since the Shopify Partner community came together for Pre/editions and we're still feeling the energy. Hosting with our friends at Gadget with support from AfterSell by Rokt, Rivo, Tidio, Swap, Seguno Software, and Zapiet was a dream. We believe this community deserves top tier community spaces and content, and all of our speakers and participants came together to bring it. We're going to do more of this – stay tuned.

There’s no community quite like the Shopify community! We had a blast hosting #preditions and even more fun connecting with everyone at Editions.dev. Thank you to everyone who showed up, travelling from every corner of the world to be there. The last few days have been packed with amazing conversations and connections. A very special thank you to our speakers and moderators for the calibre of content you all shared with everyone. We all walked away from Pre/ditions with enough learnings to keep us busy until the next Shopify Editions. And none of this would have happened without our sponsors AfterSell by Rokt, Rivo, Tidio, Swap, Seguno Software, and Zapiet. Trust us when we say, from both the Mantle and Gadget team, we can't wait for the next one.

We're excited to announce that we have acquired App Store Analytics and Shopify App Store Index (better known as SASI)! We're even more excited about what we're going to build with them. https://lnkd.in/eAyK2Rp7

Join Mantle & Gadget for Pre/ditions: An event by the ecosystem, for the ecosystem with panels, networking, & afterparties. Double the content, double the impact, it's like an Editions expansion pack for Shopify partners. Register for the presale: https://preditions.dev/