Hyros

Last week our CEO Inman Breaux joined MarTech Series to share a few proven marketing and advertising attribution tips and best practices that enable marketing and ad measurement goals. Ensuring that your access, use and leveraging of data is correct and adhering to a changing environment is an absolute must. Every other aspect of marketing attribution and measurement such as ROI, ROAS, and multi-channel comparisons stem from this. The most common challenge (marketers today face with their attribution models) is data privacy and compliance. Regulations and laws are changing rapidly and differ country-to-country, region-to-region. The challenge and often a competitive advantage for any company in marketing attribution will be how they access and leverage data, particularly on a global level. Furthermore, how quickly companies and teams can adapt their product and practices (and subsequently sales and marketing) to new compliance standards is a big challenge. We’ve obviously seen big data privacy changes recently and more are definitely coming. This moving target is simultaneously the greatest challenge and opportunity in the space and the entire Adtech and marketing industry is going to have to make some major adjustments to their approach. Advertising, like many things, is a tradeoff and there are far more people willing to engage with well-executed advertising than those who are willing to pay directly for content. It’s impossible to safely target and retarget users now. You can find the full interview with more insights into ad measurement and marketing tips at https://lnkd.in/geEZZgXM

📣 Exciting News for our Partners! We’ve got not one, but TWO announcements for you: - Extended Commission: We’re launching 2 years of Extended ongoing commissions for all partners! - Summer Cash Splash Contest: Want to earn up to 10K extra in commission + a Raven trophy this Summer? Here’s how to get involved: 👇 For the month of July, all Hyros partners have the opportunity to earn extra with our Summer Cash Splash Contest by referring new customers! Contest highlights: 🏆 Contest Period: 07/01 - 07/31 💰 Extra $$ and bonuses for every new customer 📈 Help businesses thrive with Hyros   👉 Check out all the details here: https://lnkd.in/e4VEjJ8S

Join us on June 11, 2024 for the TikTok Takeoff: Small Biz Summit, TikTok's free virtual summit celebrating small businesses thriving on TikTok. Packed with industry experts and exclusive resources, it’s an event not to be missed! Register here 👉 https://lnkd.in/eQTP5G3E

Our experienced users often have excellent advice for those who are starting out. Raja Tayyab recently outlined his thoughts on the 50:40:10 Principle in our Hyros Forum, discussing how you can use it to increase profitability in your business. His takeaway? Profitability depends on 3 key factors. 👇 ➡️Traffic Pillar (lever pulling aspect): This is the structure of the ad, including the ad platform and targeting parameters. It accounts for 10% of the principle. ➡️Creative Pillar (pre-click): This refers to your creative – the design, copy, animations, and more. It accounts for 40% of the principle. ➡️Offer Pillar (post-click): This is what you entice customers with after they click on your ad. It includes the landing page and campaign. It accounts for 50% of the principle. Where problems arise is when media buyers place too much importance on the Traffic Pillar – which only accounts for 10% of profitability – instead of the Creative or Offer Pillars. No matter how great the wind is, if you’ve got a hole in your sail or your boat, everything’s going to sink. Do you have any wisdom to share? Join the Hyros Forum and get involved in the amazing conversations going on there: https://bit.ly/42IJzgH Or just share your thoughts below ⬇️ #DataDrivenMarketing

Confused by Long-Term Value reporting? There are several different ways to calculate the LTV of your leads, depending on what matters to you. With Hyros, you can: ➡️Conduct a cohort analysis to see the LTV of different leads who entered the system at different times ➡️See the long-term sales metrics from leads who clicked through during a specific date range ➡️View the average LTV for all leads or specific groups of leads ➡️Find out the average LTV of leads from specific sources Want to learn more? We’ve broken it down here: https://bit.ly/48z5tUZ #DataDrivenMarketing #MarketingAnalytics

Ads potentially reaching a broader, less-targeted audience? That’s a hard no from Hyros. While Meta users may find their process negatively affected by recent changes, Hyros users remain unaffected. 🙌 With our optimization based on attribution tied to website and ad activity, Hyros users can breeze through changes without breaking a sweat. Staying ahead of the game is just one more perk of being a part of the Hyros family! #Hyros #AdTech #DataDriven

If you run a business that uses a lot of call funnels, you’re likely struggling with attributing closes to ads. Why? Ad platforms are consistently missing anywhere between 20% to 100% of phone calls coming in as a result of your ads – which means you have no way of knowing which ads are actually leading to closes. Scale your ads based on how much revenue they generate. Hyros can show you exactly which ads are performing and which ones aren’t leading to any closes. Learn more: https://bit.ly/3I6wcgs #ROIanalytics #OnlineAdvertising

There is no better proof of what Hyros does than our customer reviews. 📢 From increasing revenue to scaling offers, having reliable sales attribution data can completely change your paid campaign strategy for the better. Scroll through to read what our customers have to say. #Hyros #ROI

Looking to level up your ad tracking? With Hyros, you can seamlessly integrate it into your existing tech stack, minimizing gaps and saying goodbye to 'black boxes.' Verify tracking accuracy, and watch your ROI soar. #Hyros #DataTracking #UnlockSuccess

A crucial lifesaver for your digital ad budget! See what other businesses are talking about by slashing wasted ad spend and optimizing your marketing campaigns! Book a quick 5-minute chat with a dedicated rep who is an expert in your business model. https://bit.ly/41cwPOj