InfoTrust

🔍 Understanding attribution models in Google Analytics 4 is crucial for making informed marketing decisions. Our blog breaks down how different attribution methods impact your data and what it means for your strategy. Ready to dive in? Check it out here: https://bit.ly/3XlaDkJ #DigitalMarketing #Analytics #GoogleAnalytics4 #Attribution #DataDriven

Join us in New York City for AdTech Unlocked on Sept 12, 2024! What makes this event truly special is the incredible lineup of speakers who will be sharing their expertise. Our keynote speaker, Martin Kihn, SVP Strategy of the Salesforce Marketing Cloud, will be joining several other presenters from brands you know! Here’s a sneak peek at the thought leaders you’ll hear from. Register now—seats are limited. https://lnkd.in/guU_3P7u

AI isn't just for content creation—it's a strategic partner for marketing leaders. From hyper-personalized experiences to predictive analytics, AI helps boost growth and efficiency across the board. Ready to take your marketing to the next level? Dive into our latest blog to explore the untapped potential of AI. https://bit.ly/4cFdmtP #AI #MarketingStrategy #DigitalTransformation #DataDriven

🔍 Understanding Data Privacy in 2024: Why Hashed Data Isn’t Anonymous 🔍 In the evolving landscape of data privacy, understanding the nuances between hashed and anonymous data is crucial. Hashed data, while secure, doesn’t equal anonymity. Compliance with privacy laws means recognizing the difference and implementing strategies that protect consumer identities. The FTC has made it clear that hashed data can still be subject to regulatory scrutiny, emphasizing the importance of proper handling and compliance. Check out the full article: https://bit.ly/3yMRi2F #DataPrivacy #DataCompliance #HashedData #PrivacyRegulations #InfoTrust

Discover how purchasing Google Media Platform licenses from InfoTrust can transform your marketing strategy. Benefit from unbiased advice, full data control, and enhanced campaign flexibility. https://bit.ly/4cD1mZK #DigitalMarketing #GoogleMedia #InfoTrust

Marketing is evolving as quickly as our seats are disappearing! Only a few tickets remain for AdTech Unlocked—get yours today! Want to know if AdTech Unlocked is for you? Here’s everything you need to know: WHAT: AdTech Unlocked: A one-day event focused on empowering marketers, data analysts, and privacy professionals with the latest insights into first-party data strategies, data privacy and compliance, and innovative marketing techniques. WHY:  To empower you and your organization with insights that unlock your data’s full potential. WHEN & WHERE: Sept. 12, 2024 at 10am ET at Google’s St. John’s Terminal office in New York City. WHO: Experts around the globe are presenting from Google, Tinuiti, and more. HOW: Register today to claim your spot! https://lnkd.in/guU_3P7u

Dive into the complexities of data privacy with us! Join our webinar on Bringing Clarity to Chaos: Navigating Today's Shifting Privacy Environment this Thursday, Aug. 22 @ 11 AM ET. Learn how to navigate this shifting environment and protect your marketing efforts. Don't miss out—register now! https://bit.ly/3WXlro0

📈 In the evolving landscape of healthcare marketing, data privacy and compliance are paramount. Our recent blog dives into how marketers can ethically track data while safeguarding PHI and PII. Stay ahead of the curve with InfoTrust's expert insights. Explore now: https://bit.ly/46Rgu4J #DataCompliance #HealthcareAnalytics #PrivacyFirst #MarketingStrategy #InfoTrust

InfoTrust Chief Growth Officer Michael Loban was featured in today's Coworking feature by Marketing Brew! "Recently, several of our largest enterprise clients shared that they’re experiencing increasing challenges in measuring performance and driving standards compliance across a range of brands, digital properties, and internal and external teams. Over the last six months, InfoTrust has taken this recurring, nearly identical feedback from different companies to build our best solution—AdTech DNA." Read the full feature here: https://lnkd.in/gYnAhYSm #marketingbrew #dataprivacy #marketing #digitalmarketing

InfoTrust has been named a Best Employer in Ohio for 2024! 🏆 This recognition is a reflection of our commitment to nurturing a workplace where our team members can thrive, while making a lasting impact. Our success is rooted in our core values—and it shows! This award is a testament to our amazing team, whose dedication to living these values every day makes InfoTrust a truly special place to work. Want to learn more about what makes InfoTrust a best place to work? Check out the full article here: https://bit.ly/3AtDBWN #BestEmployer #InfoTrust #WorkplaceCulture