❌ SEO isn’t dead, but it’s definitely transforming. AI-driven search is here, and there’s no sign of it slowing down. While there might be new search tools out there, the goal remains the same: keeping your brand visible and relevant. Seer's Director of SEO Cori Shirk (Graft) is breaking down the industry’s new favorite acronym—GEO. Learn what Generative Engine Optimization is all about with findings from our research: https://lnkd.in/g5iYSB8z #SEO #AI #GenerativeAI #DigitalMarketing #GEO
Seer Interactive
Werbung Dienstleistungen
Philadelphia, PA 29,171 followers
Certified B Corp | We help challenger brands make an impact using data & values to solve marketing’s toughest problems.
Über uns
Certified B Corporation™ Seer Interactive is a full-service search marketing agency for challenger brands that want to make an impact through digital marketing. We help you get measurable results that set you apart from the competition and impact your bottom line. Our competitive advantage is our ability to deliver insights that are faster and better than anyone else. We do this through a combination of our People Philosophy and Proprietary Technology. On the people side, the Seer team embodies our core values of uplifting others, committing to the truth, challenging their ego, and striving to be better than yesterday. On the technology side, we have Seer Signals, our cloud-based data platform, which connects paid and organic search data in one experience. This platform delivers nearly real-time insights that are customized for your business and directly impact your bottom line. We like to build tools, host webinars and create resources to help you, your business and your audience. You can find out more about our company, keep up to date on industry updates and more at www.seerinteractive.com.
- Website
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https://www.seerinteractive.com/
External link for Seer Interactive
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 201-500 Mitarbeiter
- Hauptsitz
- Philadelphia, PA
- Typ
- In Privatbesitz
- Gegründet
- 2002
- Spezialitäten
- seo, sem, ppc, search engine optimization, internet marketing, analytics, google analytics, search, search engine marketing, pay per click, cro, conversion rate optimization, analytics, google analytics 360, google analytics 360 reseller, SEO Agency, PPC Agency, Digital Marketing Agency, Search Marketing Agency, SEO and PPC Integration, wil reynolds, search marketing agency, and performance marketing agency
Standorte
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Primäre
1033 North 2nd Street
Philadelphia, PA 19123, US
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1200 F Street
San Diego, CA 92101, US
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Remote, US
Employees at Seer Interactive
Aktualisierungen
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We’re thrilled to share that our very own Brittany Sager will be speaking at Hero Conf this November! 🚀 She’ll be diving into how she’s shifting the focus from keyword targeting to audience targeting. Will you be in San Diego for Hero Conf? Drop an emoji below if you’re joining us! 🙂
Introducing... Brittany Sager of Seer Interactive and her forthcoming talk: Shifting the focus from keyword targeting to audience targeting In this talk, Brittany will dive into the evolution of keyword targeting, highlighting the role AI plays, and explore strategies to effectively reach and resonate with your target demographic. Attendees will gain valuable insights and practical tools for implementing tailored marketing approaches in the future landscape of digital advertising. We can't wait to catch this one at Hero Conf in San Diego in November. Don't miss out! https://lnkd.in/gT4j4HU
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💡 The answer: Audience research. It’s the key to unlocking empathy, identifying pain points, and ensuring your designs truly meet customer’s needs. By aligning with your audience's values, you can boost satisfaction and make informed decisions that lead to better outcomes. We’re leaning into AI to make the most of our audience research. Claire Cargill is sharing what has been working for our product team: https://lnkd.in/gMartugM
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The real SEO challenge? ❌ Not getting caught up in the hype. Before putting all your attention on Google’s AI Overviews, do what we as marketers do best: 🔎 Analyze the data ⚡️Optimize the content to solve users' problems 📈 Identify the workflows by which your team can get more done ➡️ Focus on what truly drives results Explore Alisa Scharf's initial performance insights about Google’s AI Overviews: https://lnkd.in/gNKFJ74i #SEO #DigitalMarketing #AI
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❓ Are you tapping into AI to truly understand your audience? Our product team is not just integrating AI into our research—we’re enhancing our audience insights to shape and refine product development, design, and our overall strategy. Claire Cargill, Seer Product Manager, is sharing exactly how you can make the most of your audience’s feedback in her latest guide. Get ready to level up: https://lnkd.in/gMartugM
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Is all AI-driven traffic worth chasing? We’ve seen massive spikes in traffic from AI-driven queries, especially in healthcare. But does that traffic convert? It’s not always that simple. Some queries drive thousands of visits, while others deliver nothing. The key takeaway? There’s no one-size-fits-all approach to AI overviews. It’s all about nuance and understanding the unique opportunity at the query level. Got questions? Alisa Scharf, who leads our AI Council, will be answering them in the comments!
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How much of your brand's traffic is coming from AI-driven search? 📈 At Seer, we’re focusing on tracking. While discussing client wins with SearchTides, our VP of SEO, Alisa Scharf, shared how integrating AI tracking into our monthly reports, gave us the ability to monitor shifts in AI-driven traffic from Google. Have you started tracking your brand's search traffic from Google’s AI overviews yet?
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Is TikTok the 'new Google'? Not so fast… Alisa Scharf sat down with SearchTides and shared her thoughts on why brands continue to look to Google for its attribution even though more customers are spending time on TikTok.
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Unfortunately, There is an active scam that misuses Seer Interactive's name, brand, images, and general likeness. The scam includes emails, texts, calls, interviews, and websites that misuse Seer's intellectual property. If anyone contacts you, claiming to represent Seer Interactive and asks for an initial investment or startup payment for a job opportunity, it's a fake offer, and they are not associated with Seer Interactive. If you suspect that you have been contacted as part of this scam, please send details to [email protected] so that we may include your experience in our investigation. Want to join our dynamic team? Make sure to check out all of our open roles on our Careers Page.
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Is TikTok the 'new Google'? Not so fast… Alisa Scharf our VP of SEO & Generative AI shares her thoughts on why brands continue to look to Google for its attribution even though more customers are spending time on TikTok.