Revisit our on demand webinar to hear experts from Paramount, The Ad Council and Ipsos explore key ways brands can succeed with sustainable products and services: https://lnkd.in/gMnDesdu 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View 🔦 explore our ESG toolkit 🙋♀️ reach out to learn how to leverage these solutions: [email protected] ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH Claire Hanlon Jesse Itzkowitz, PhD Jessica Thurston Elise James-DeCruise Janelle A. James Chris Murphy Jason McGrath Aimee (Masterson) Davis Britt Calvert Peter Mackey Zach Sanders John Kiser Pedr Howard Andre Galiano
Ipsos North America
Market Research
New York, NY 41,234 followers
Ultimately, success comes down to a simple truth: YOU ACT BETTER WHEN YOU ARE SURE
Über uns
Ipsos is one of the world’s leading independent market research companies controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a global research group with a presence in 89 countries. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe. Simply put, Ipsos knows people. As one of the most innovative market research companies in the world we are constantly evolving to deliver a total understanding of people, society and the markets we all trade in.
- Website
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http://www.ipsos.com/en-us/
External link for Ipsos North America
- Industrie
- Market Research
- Größe des Unternehmens
- 5,001-10,000 employees
- Hauptsitz
- New York, NY
- Typ
- Öffentliches Unternehmen
- Spezialitäten
- Innovation and Brand Strategy Research, Social and Corporate Reputation Research, Media and Brand Expression Research, Customer and Employee Research, and Survey Management, Data Collection and Delivery
Standorte
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Primäre
200 Park Avenue
11th Floor
New York, NY 10116, US
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2020 K St NW
Washington, DC 20006, US
Employees at Ipsos North America
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Jeff Freedman
Qualitative Consultant, Insights & Innovation at Ipsos in North America
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Liana Leider
Market Research Director
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Elizabeth Jarosz
Market Research Expert specializing in understanding the human condition | Competed on Donald Trump's "The Apprentice"
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James Conrad
Executive VP @ Ipsos | Market Strategy
Aktualisierungen
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ARF CREATIVE EFFECTIVENESS & DAVID OGILVY AWARDS 2024: Many are concerned about whether AI in advertising assessment will undermine creativity. Ipsos’ Pedr Howard will share the results from testing they did with a selection of ads using their AI model. https://lnkd.in/gwKaffvF Advertising Research Foundation (ARF)
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Embracing Gen AI, staying attuned to customer needs, and designing empathetic experiences, can help brands navigate the future of CX. Ipsos’ Forces of CX framework and the six key dimensions are critical components. Read more. https://lnkd.in/gjs9eJvF Tristina Keith Stephanie Bannos-Ryback
Exceptional Customer Experience is no longer a luxury, but a necessity to build brand loyalty and drive growth. Discover our paper, AI and the Future of CX in which we explore how Generative Artificial Intelligence (Gen AI) can revolutionise experiences by balancing digital efficiency with human interaction. Read more: https://lnkd.in/gaBRXa6J
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Listen in as Ipsos’ Whitney Krause is joined by DotDash Meredith’s Leah Wyar Romito to discuss how the US luxury market is evolving and shaking up the status quo. Our full discussion – at Cannes – focused on how new luxury consumers are expanding and evolving the luxury market. Access the recording here: https://lnkd.in/g_Jcvu3d Ipsos is your partner for deep understanding of evolving luxury consumers and affluent group behaviors, whether through custom-designed research on targeted areas of focus, or through our robust Affluent Survey. Backed by Ipsos’ industry-leading methodological expertise and polling capabilities, the Ipsos Affluent Survey has become the industry’s longest-running, most in-depth, and most widely used study on high-income consumer behavior, yielding powerful and actionable insights on brand positioning and strategy, product innovation, marketing, and more. Globally, we conduct nearly 100k interviews of this hard-to-reach audience covering everything from media consumption, self-image and attitudes, as well as in-depth product preferences and behaviors. https://lnkd.in/g6j4d-sa Whitney Krause James (she/her) Tony Incalcatera Jola Burnett Matthew Maimone
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Are you ready? A true understanding of people’s shifting attitudes and values enables businesses and governments to co-create a better future for us all. That’s why this year, on the 10th anniversary of our annual global survey, Ipsos undertook the largest public survey in our history, conducting over 50,0000 interviews across 50 markets. The result: we identified 6 macros forces, 9 global trends and 23 human values. Stay tuned for its release. In the meantime, reach out to us for insights from our report! https://lnkd.in/esVaMSez
Exciting news! On Sept 23rd, we celebrate 10 years of Ipsos Global Trends with our latest edition: "In Search of a New Consensus: From Tension to Intention." Delve into the minds of 50,000 people from 50 markets to understand the shifting human values behind nine key trends - which journey from fractures in globalisation through to an escape to individualism. Ten years on since our inaugural event we find three truisms: the world has always changed too fast, concern about data is a constant and we are consistently more optimistic closer to home; and three tensions: we are more global, yet more introspective, we are more nostalgic, yet more open-minded and we are more environmental, yet more fatalistic. Ready to navigate these complexities for a brighter future? Stay tuned at www.ipsosglobaltrends.com to find out about our launch events across the world. #IpsosGlobalTrends2024 #MRX #DecisionMaking
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Thank you, again, for recognizing the valuable contributions of The Path. As a program developed by Ipsos to give back to the industry and raise the profile of the profession, The Path provides top insights and analytics executives with a platform to share advice and tell meaningful stories about their career path. These monthly video interviews demonstrate both the value of insights for business and its positive impact on the world at large. https://lnkd.in/ghRfxN9E And of course, we could not have done it without the partnership of our 20+ leaders (and counting!) who have taken the time to share their career journeys and advice in this impactful interview series. THANK YOU! The Path won the BRONZE GEM award at the ANA’s B2 Awards. The B2 GEM Award, presented by the Association of National Advertisers, honors impactful work that exemplifies best in class accurate and authentic portrayal of women in B2B marketing. #thepathtoinsights https://lnkd.in/gk9MukQK Jessica Gates
Your unique perspective sets you apart. Even someone as accomplished as Kalindi Mehta, VP of Consumer Foresight & Predictive Analytics, has faced insecurity but chose to embrace her differences as strengths, propelling her career forward. As Mehta puts it, "I've made my difference my strength." Congratulations to Ipsos, the 2024 B2 GEM Award honoree, for their outstanding work in setting the standard for the accurate and authentic portrayal of women and girls in B2B marketing.
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By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more. Here's how. https://lnkd.in/gdW6p_i3 Every day, we face decisions some routine, others require deeper thought. Cognitive conflict occurs when new information challenges our existing beliefs, pushing us toward more conscious decision-making and, ultimately, behavior change. In our latest paper, we explore how Decision Process Tracing, an Ipsos solution, measures this conflict to predict behavior shifts. From brand choices to voting preferences, understanding cognitive conflict is key to driving change. Manuel Garcia-Garcia, PhD Richard Timpone, Ph.D. For more about this innovative solution, check out our research director's post https://lnkd.in/gnyUrx39
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We're back on Sept 24! Join Ipsos’ political polling experts for our regular briefing of the need-to-know data and trends of today, and how they are shaping the 2024 elections. As always, we will take your questions live - don't miss out! https://lnkd.in/gStSnZwJ Chris Jackson Sarah Feldman Bernard Mendez
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Ipsos NA CEO, Mary Ann Packo, shares highlights from her visit to our Seattle office recently! #ProudtobeIpsos
Just wrapped up my first visit to Ipsos Seattle. Enjoyed meeting our impressive team and hosting Ipsos After Hours events with Clients and Industry Partners. Thank you for your positive energy and amazing hospitality! Ipsos North America Nick Mercurio Craig Bradley #proudtobeipsos
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Missed our live session last week? Revisit our recorded webinar briefing to hear detailed data and trends transforming the country – and how they will impact the 2024 elections. https://lnkd.in/gJef-V7R
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