Toluna

In this Q&A, AI experts Renee Smith and Rick Candelaria are sharing exciting insights about the evolving AI landscape and how we at Toluna have been embracing AI. Dive in to learn what they have to say! 🔗 https://bit.ly/3T1HTeg #AIInMarketResearch #FutureOfInsights #AIDrivenInsights

📉 In den letzten Jahren sind Influencer zu einer zentralen Kraft bei Kaufentscheidungen geworden. Kaum eine große Marke kann es sich leisten, auf Influencer Marketing zu verzichten. Doch laut dem aktuellen Social-Media-Atlas von PER Agency und Toluna gibt es einen überraschenden Trend: Der Einfluss der Markenbotschafter ist erstmals seit der Corona-Pandemie wieder zurückgegangen. 🤔✨

AI is transforming the insights industry. At Toluna, AI is everywhere, and it's changing the way we conduct market research. Check out Renee Smith's blogpost to learn more about our vision on AI and how we're leveraging it to provide faster and deeper client insights, enhance our platforms and tools, and ensure the highest quality data. 🔗 https://bit.ly/4fshekv #AIInMarketResearch #FutureOfInsights #AIDrivenInsights

AI is revolutionizing the market research and insights industry. Toluna's distinct approach to AI leverages a combination of AI with human intelligence and expertise to create what we call augmented intelligence. Learn more about our approach to AI and how it's helping you with high-quality, deeper, more efficient insights ➡️ https://bit.ly/3LBiZhz   #AITechnology #InnovativeResearch #MarketResearch

It’s day 2 at #QuirksNewYork and it’s already off to a great start! We’d like to give a big thank you to Cory Cunningham and Kelley Hayes who were on stage with us this morning to share how Colgate drives stronger media effectiveness through an integrated insights learning system. If you missed either of our sessions or want to learn more about how we can help you optimize your strategies, let us know! We’d be happy to share the content with you. There’s still time to stop by booth 303 to say hello, chat all things #insights with the team, and help us help the local NY community! Dilara Sharifi, Vincent Latone, Dudley Dickerson, Susan Edwards Fava, Kelsey Pace, Michele (Audevard) McDonald, Rebecca Roome, Kathy Lesner, Stefan Sellberg #QuirksEvent #insights #MRX

#QuirksNewYork is underway! A big thank you to Melissa Prathoummachith, James Rosen and Renee Daulong who took the stage with us this morning for a truly insightful discussion on digital transformation and how it affects media and insights. Next up, catch our session tomorrow at 11:15am ET, when Colgate-Palmolive will join us to share how they’ve elevated ad tracking into a learning system and tactical planning tool to optimize media campaigns. Don’t forget to stop by booth 303 to say hello, learn more about our unique research solutions and combined capabilities available with MetrixLab and GutCheck - a Toluna Company, and help us help the local NY community! For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to @City Harvest. Dilara Sharifi, Vincent Latone, Dudley Dickerson, Susan Edwards Fava, Kelsey Pace, Michele (Audevard) McDonald, Rebecca Roome, Kathy Lesner, Stefan Sellberg #QuirksEvent #insights #MRX

Catch our DACH Managing Director Claudia Gelbe’s conversation with Wirtschaftforum, Germany’s B2B business medium. She shared insight into Toluna Start, how we work with our clients, our vision for the future, and more. Read it here: 🔗 https://bit.ly/467iRQn #Innovation #ConsumerInsights #mrx

Will you be at #QuirksNewYork next week? Make sure to catch our session with Colgate-Palmolive on 7/18, 11:15am! Colgate joins our own Kathy Lesner to explore how they’ve elevated ad tracking into a learning system and tactical planning tool to optimize media campaigns, and learn how, when, and where Colgate drives impact tailored to specific brand outcomes like building awareness and consideration at the equity and sub-brand level. Don’t forget to stop by booth 303 to chat with the team and learn more about our industry-leading #research technology on the #TolunaStart platform, and the unique research solutions and capabilities we now have available through MetrixLab and GutCheck - a Toluna Company. For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to City Harvest! Cory Cunningham Kelley Hayes #QuirksEvent #insights #MRX

Really excited to have kicked off the 2024 Market Research Society (MRS) Mobile Optimisation work group with our esteemed colleagues from Kantar, Cint, and Dynata. In this yearly research-on-research initiative, we explore the impact of respondent devices on research methodology, quality, and respondent experience. Missed previous years’ webinars? Click below! 🔗 https://lnkd.in/gJeKV7cY #MarketResearch #ResearchOnResearch #MRS

We can’t wait for #QuirksNewYork next week! Don’t miss our insightful panel discussion hosted by our own Stefan Sellberg with Discover Financial Services, Dell Technologies and Reckitt on Wednesday, July 17, at 11:15am. We’ll discuss lessons learned as rapidly evolving digital media and commerce platforms transform how people think, share and act – and how they’ve adapted their insight and media buying/analytics practices to help their business partners. And come visit us at booth 303 to learn more about our industry-leading research technology on the #TolunaStart platform and full-service suite of research solutions for every budget. For every person that stops by and ‘Kliks’ with us, we’ll donate $5 to City Harvest! Melissa Prathoummachith, James Rosen, Renee Daulong #QuirksEvent #insights #MRX