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Über uns
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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http://www.kantar.com
External link for Kantar
- Industrie
- Market Research
- Größe des Unternehmens
- 10.001+ Mitarbeiter
- Hauptsitz
- London
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- In Privatbesitz
- Spezialitäten
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
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Employees at Kantar
Aktualisierungen
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Meeting emotive needs is a powerful route to finding Difference. In fact, brands with strong emotive clarity are far more Different than brands without emotive clarity and are often more resilient over time. In the luxury car market, Ferrari is a powerful example of this dynamic, and it's one of this year’s highest-rising brands in the 2024 #KantarBrandZ Global Rankings. So, what can brands learn from Ferrari? Find out in this article from global brand strategy leaders Carol Horsley and Myles George: https://loom.ly/2EnHKDY
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Failing to connect with underserved populations leads to large revenue loss. This loss will grow in the future as cultural and economic shifts demand that businesses make inclusivity a priority. Learn about how Kantar’s Brand Inclusion Index can help your brand to grow with inclusion. Don’t leave opportunity on the table. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw
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Brand Strategy Unpacked: The Business Case for Brand Archetypes The once revered ‘Brand Archetype’ now seems the subject of a healthy dose of mirth. Much of it justified. But Ryan France, Brand Strategy Lead Kantar Australia, argues that by rejecting them we may be ignoring a valuable catalyst for more creative thinking to drive brand Difference. Watch Ryan France talk about Brand archetypes. Download the full article (and more) in the Brand Strategy Unpacked digital booklet: https://loom.ly/OyKqSnI #BrandStrategyUnpacked #BrandStrategy Carol Horsley, Lindsay Gorton-Lee, Myles George, Jeannie Duhigg
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Mobile optimisation and mobile compatibility aren’t the same when it comes to effective survey design. Read the latest guidance from Profiles by Kantar so you can easily translate your surveys for a mobile audience. https://loom.ly/EY4Si4Y #SurveyDesign #MobileSurveys #MarketResearch #MRX
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We are delighted to welcome Rebecca Symondson to the team as our new General Counsel. Rebecca joins us from Vodafone, and will be instrumental in improving our legal operations and securing Kantar's future growth: https://lnkd.in/deTmuFis
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🌟 Celebrating the most effective travel and tourism ads 🌟 In a saturated market, travel and tourism brands are pushing boundaries to captivate audiences and achieve campaign effectiveness. Read this great article in The Drum to hear from Kantar experts about how some leading brands like Air New Zealand, Disneyland Paris, and NEOM are leveraging emotion, tapping into current trends and addressing sustainability concerns to connect with consumers. https://loom.ly/sd7KtmI
How travel and tourism brands ensure campaign effectiveness
thedrum.com
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Board Directors play a critical role in accelerating progress on climate and transforming business as usual. Listen to our most recent Sustainable Futures episode to hear Jonathan Hall interview the Director of the Climate Governance Initiative, Alexandra Bolton OBE, the CEO of Chapter Zero, Vicky Moffatt and Kantar’s Sustainable Innovation Lead, Emily Hill. Learn about how the Initiative has leveraged Kantar’s sustainability and human insight expertise to develop and cascade the Initiative’s 2023 Global Impact Study exploring board directors’ current approach to climate action, the barriers to change as well as, importantly, future opportunities for business transformation. Want to learn more about the research? Download the Climate Governance Initiative’s 2024 Global Impact Study: https://loom.ly/vr-G_xs Click here to listen to the podcast episode: https://loom.ly/7a7ZzuA
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Merkle , a data business consultancy under dentsu , joined hands with Salesforce and CommonWealth Magazine Group(天下雜誌群) to host the 2024 Membership Economy Trend Forum on July 19 in #Taiwan. Gathering 16 eminent domestic speakers, it departed from insights into pain points, connecting trends, strategies, business ecosystems, AI and talents to present solutions collectively. Yvonne Wang, Managing Director, Kantar Insights Taiwan was invited to share on the hybrid competitive edge of brand equity and membership equity combined. According to Kantar BrandZ Most Valuable Global Brands 2024, brand equity constitutes the vital base for a brand’s sustainable growth and market share gains. To be Meaningful, Different, Salient to consumers are key elements to powerful brands. Yvonne underlined at the forum that customer experience comes with tremendous business value, capable of driving brand equity and sales growth. Based on the studies of 10,000 brands, the brands that finetune customer experience and boost customer relationship may have a higher possibility of significant market share growth than those with a poor performance on customer experience by 2.5 times. Seizing the opportunities for customer engagement, and creating positive emotional experiences, shall bring about significant returns for a brand’s sales. 電通行銷傳播集團旗下美庫爾（Merkle）數據商務顧問公司與 Salesforce 及天下雜誌於７／19日聯手舉行《2024會員經濟趨勢論壇》，匯聚國內16位知名講者，從洞察痛點出發，串聯趨勢、策略、商業生態系、AI與人才，共同提出解方。 Kantar 凱度洞察台灣董事總經理王曉娟 Yvonne Wang 受邀分享品牌力與會員力的混血競爭優勢，據凱度《2024 年最具價值品牌全球排行榜》調查指出，品牌力是一個品牌持續成長與提升市占率的重要基礎，對消費者有意義的、具差異化的以及活躍的 ，是成為強大品牌的關鍵要素。 Yvonne 於論壇中強調，顧客體驗有非常大的商業價值，能夠挹注品牌力的提升，帶動銷售成長。根據 BrandZ 針對 10,000 個品牌的研究，那些優化顧客體驗，強化顧客關係的品牌，其市占率顯著增加的可能性較顧客體驗表現不佳的品牌高出2.5倍。把握與顧客接觸的機會點，並創造正面的情緒感受，將為品牌銷售帶來明顯的回報。 #CX #CXM #BrandZ2024 #Taiwan
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Consumers care about diversity, equity and inclusion, they want to feel well-represented by brands and they want brands to value everyone, no matter their background. Kantar’s Brand Inclusion Index has implemented an advanced research methodology to create the most inclusive market research study to date. Curious to see if your brand is meeting the needs of underserved populations? Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw
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