Liquid Advertising, Inc.

Our team in Mexico City had an incredible time at Gamergy over the weekend! From the latest tech insights to industry connections, it was an exciting event to explore the latest in gaming! Check out some of the highlights. Nuestro equipo en la Ciudad de México se lo pasó increíble en Gamergy durante el fin de semana. Desde los últimos avances tecnológicos hasta las conexiones de la industria, fue un evento emocionante para ver los últimos avances de la industria en LATAM. Echa un vistazo a lo mas relevante del fin de semana.

We had an incredible time at Gamescom in Cologne, where our team from the US, UK, PL, and DE offices connected with clients, participated in engaging roundtables with thought leaders, and discussed the gaming industry's future! Grateful for the exciting experiences and cross-continental collaboration!

Great discussions were had at our InMobi UA & Monetization RoundTables this week with top companies in the mobile gaming space: Kwalee, Mytona, LILA, Sunday, Wooga, PlaySide Studios, Appvertiser, Liquid Advertising, Inc., Titan AI and more! And our partnership with Mobidictum. The experts discussed and shared knowledge around UA, measurement strategies, and insights on the signals and tools apps can leverage to improve the user experience, and revenue! We hope to see you at the next one! #roundtable #gamescom #mobilegaming #adtech #mobilegrowth

Great discussions were had at our InMobi UA & Monetization RoundTables this week with top companies in the mobile gaming space: Kwalee, Mytona, LILA, Sunday, Wooga, PlaySide Studios, Appvertiser, Liquid Advertising, Inc., Titan AI and more! And our partnership with Mobidictum. The experts discussed and shared knowledge around UA, measurement strategies, and insights on the signals and tools apps can leverage to improve the user experience, and revenue! We hope to see you at the next one! #roundtable #gamescom #mobilegaming #adtech #mobilegrowth

Liquid Lens William-Evan Wenger, Research & Data Strategist The spread and attention generated by this petition - and the Stop Killing Games initiative behind it - represent the growing swell of support among consumers towards video game preservation. The move itself is reflective of a wide variety of groups with differing - if aligned - motivations. Some have a keen interest in video game history and the cultural value of the medium - you can learn more about that by visiting the Video Game History Foundation website - while others are coming at the problem with a focused honed directly on the current market and consumer protections. Broad support for the initiative is unsurprising as the current system has many well documented issues that have left gamers feeling unsatisfied or short changed when access to a purchased game is whisked away without their consent or input. The move pushes up against some powerful IP law and protections, although its basis in Europe could work to the organizers' advantage, as IP is considerably more powerful in the US. While the majority of gamers aware of the issue appear to be in support of it - as it would protect purchases and increase games access - a substantial portion of both gamers and developers (not just core business stakeholders) take issue with the initiative. Popular YouTube personality and professional game developer Jason Thor Hall has been vocal about his opposition to the initiative. While he supports strong consumer protections and games preservation in the abstract, he highlights several issues with the petition. Namely, that it could completely upend the online gaming market ecosystem by putting new releases in competition with formerly defunct titles, thereby reducing space in the market for competition and innovation - all without a guarantee of proper technical stewardship. All things considered, it is a complicated problem, with complicated solutions. While sweeping changes are unlikely to come any time soon - particularly in the US - this does set a strong precedent for serious legal pushback against spurious and unpopular actions by large publishers with regards to their products' accessibility. That’s our take. What’s yours? See More: - https://gamehistory.org/ - https://lnkd.in/gkZyB5my .. #liquidlens #EU #gaming #petition #consumerprotection

Gamescom kicks off this week! One of the first events we attended was "Celebrating Women in Games" - a chance to listen to and connect with other women and femme-presenting people in the industry. Thanks to Women in Games International (WIGI) for hosting the panel. Prost! See more: (https://lnkd.in/g7fhAsmx) (https://lnkd.in/grszuTPu)

Gearing up for another amazing Gamescom! Our team from Germany, UK, Poland, and USA is ready to explore the latest in gaming and reconnect with partners and clients. Hope to see you there! If you’d like to schedule a meeting with us please contact: [email protected]

Employee Spotlight: Meet Pedram Nikfarjam, a key player in our media strategy team since 2016! Discover his journey from music advertising to leading major campaigns at Liquid. Read more to learn about his industry experience. .. #employeespotlght #employee #liquidadvertising #meettheteam #companyculture

Comic-Con 2024 with the team! Our trip to San Diego was filled with creativity, passion, fandom, and fun. Keep scrolling to see more!

Celebrating creativity! Our SVP of Creative Services, Chris Hepburn, is honored to be a Clio Awards judge.