LPK

Learn more about the next big thing reshaping the beauty industry: Performance Beauty. ✨ Join us tomorrow, Thursday 8/29 for a 45-minute virtual roundtable on the rapidly emerging category of Performance Beauty, which addresses the unique needs of athletes and consumers with intense, physically demanding lifestyles. You'll hear about: 👉 Current trends driving this new category, including consumer insights and market data. 👉 The size of the opportunity and how brands can lean into this emerging trend. 👉 Stories from cosmetic company founders who are already seeing success in this space. We'll send the recap and recording to all registrants after the session - so even if you can't make it, be sure to signup!

The rule holds true: when the economy wavers, private label thrives. But as consumers reach more and more for cost-effective store brands, it’s feeling less like a downgrade. So where will national brands find their edge now? For more on the rise of store-name brands with insights from Valerie Jacobs, David Volker and Carina Sandoval, head here: https://okt.to/23CyXI #privatelabel #cpgtrends #cpgstrategy #retail

Extended Producer Responsibility (EPR) legislation is taking effect in many states across the US—and every CPG leader should be prepared. Dominick Mortarotti, Strategy Director, Product, and a leader in LPK’s end-to-end packaging solutions, breaks down the laws, explaining how much time brands really have to future-proof their products.     Read it here: https://okt.to/suflTt #EPRlaws #CPGlaws #sustainability #CASB54 #packaging

The way millions eat, exercise and monitor their health is undergoing major metamorphosis—and it’s all due to GLP-1s, like Ozempic. The trend will transform countless consumer categories. Here are the biggest bets: ↗ 𝗙𝗼𝗼𝗱 + 𝗕𝗲𝘃: consumers using semaglutides are choosing differently and, on average, purchasing 8% less food vs. the year prior. Mike Proctor, Director of Client + Category Partnership, already sees behavior shifts from the brands winning: "The ones that have best responded to the GLP-1 pivot are not only offering healthier alternatives with vitamins, supplements, and other functional ingredients, but are also communicating their relevance via customized websites and social, explaining to consumers why they deliver value in this new world." ↗ 𝗕𝗲𝗮𝘂𝘁𝘆: consumer engagement in beauty will deepen, both to solve GLP-1-related effects (think skin sagging and bone density loss) and to support many users’ newfound self-confidence. “As confidence grows, consumers may be more willing to invest in luxury beauty products or personalized skincare that keeps them feeling and looking good,” says Caroline Dunn, Director of Client + Category Partnership and beauty CPG expert. “There’s big opportunity for premiumization here.” ↗ 𝗢𝘃𝗲𝗿-𝘁𝗵𝗲-𝗖𝗼𝘂𝗻𝘁𝗲𝗿: no surprise, one of the categories poised for biggest growth is OTC. “Expect to see dramatic spikes in protein supplements, vitamin injections, hydration drinks, probiotics and fiber supplements, which are projected to grow to a market size of $5.7B by 2030,” says Chief Marketing Officer, Valerie Jacobs. And it’s not just CPGs that will see the benefits: “services like nutritional counseling, medical monitoring, fitness programs and wellness clinics will also see growth.” For Jacobs’s full overview of GLP-1’s impacts on the landscape, head here: https://okt.to/NlDX8L #GLP1 #semaglutide #ozempic #beautyCPG #foodandbev #OTC #CPGstrategy

Meet the next big thing: Performance Beauty. Join us on Thursday, 8/29 at noon EST for a 45-minute virtual roundtable focusing on the rapidly emerging category of Performance Beauty, which addresses the unique needs of athletes and consumers with intense, physically demanding lifestyles. AnnRagan Kearns, Founder of Medalist Skin and Dominique van Boekel, CEO of Athletic Cosmetic Company, will join LPK experts in sharing insights into how this trend is shaping the future of beauty products and what challenges or opportunities lie ahead for brands in this space. Click here to register: https://okt.to/P6NAWC

Proud partner moment! Congrats Horizon Organic for the well deserved accomplishment of becoming B Corp Certified. We’re thrilled to see your dedication to social and environmental impact, transparency, and accountability recognized. Your brand's commitment to doing good while driving innovation in the dairy industry is truly inspiring! 🐄

Wakeup call: by 2032, 100% of all single-use packaging and food containers in California needs to be recyclable or compostable. Yes, even the zipper, cap or lid on the edge of your otherwise currently recyclable packaging. Everything. And the law is bound to begin impacting more states across the US. “Soon enough, consumers won’t see your EPR compliance as a plus. They’ll see it as a non-negotiable,” says Creative Director Alex Lohmann. “The time to enact your transition strategy is now.” Read more: https://okt.to/Zm6xjC #EPRlaws #CPGlaws #sustainability #CASB54 #packaging

You've likely heard "pets are the new kids." But it's more nuanced than that, says Senior Creative Director Meredith Post: "We're noticing how pets are treated differently than children: they are an idyllic extension of a person's identity. We treat them better than we treat ourselves and use them as a signal of who we are and want to be.” It means pet CPG is extending into realms like personalized nutrition and luxurious self-care. For more insights from Meredith Post, Carina Sandoval and Kyle Schutte, currently out at #SUPERZOO, head here: https://okt.to/gSv6kH #petbrands #petcpg #consumerstrategy #petcare

Consumers are eager to embrace the cozy vibes of fall, and brands are delivering with early launches of seasonal favorites. From festive décor to the much-loved pumpkin spice, the fall season is creeping in earlier than ever. Dunkin's new pumpkin spice cold brew concentrate is already making waves on NBC News TODAY — proving that the anticipation for autumn is stronger than ever. 🍂 Cheers to our partners at The J.M. Smucker Co. for launching these seasonal SKUs! ☕ Watch the segment here: https://lnkd.in/gf4NVRu4

It’s here: our expert report, The Future of Snacking, is free, shareable and highly snackable—and bound to influence your future CPG strategy. Download it now: https://okt.to/q1OUVr #futureofsnacking #snackingcpg #sweetsandsnacks #CPGtrends #foodandbev #industrygrowth