Majestic Collaborations reposted this
In skiing, they tell you to focus on where you want to go, not what you want to avoid. If you look at the trees, chances are, you’ll hit them. I've been thinking about that this week in relation to disaster planning (thanks to a great conversation with Matthew Ché Kowal). Too often, I see organizations fixated on the problems they want to avoid rather than aiming for the outcomes they want to achieve during the incident. When you shift your focus from "What are we trying to avoid?" to "How can we ensure we grow as an organization, even during a disaster?", your approach to planning changes dramatically. This mindset isn't just about avoiding failure—it's about serving the community despite the challenges. To grow through disasters, we must look beyond the obstacles and steer toward our desired outcomes. That's the key to not just surviving, but succeeding in the face of adversity. #emergencymanagement