Mars United Commerce

Customer data platforms are becoming core components of best-in-class retail media networks — and they’re not as hard to implement as most retailers think. In this special report, Mars United data experts Dalia Y. and Prabhpreet Sidhu look at: 🔍 Why retailers need a CDP 🧬 The essential elements of an effective platform 🏗️ How to build a CDP (and who can help) Download your copy and see how you can begin implementation today: https://lnkd.in/ep4zSzJ8 #customerdataplatform #omnichannel #retailstrategy #retailmedianetworks #data

Retailers are continuously adapting to the evolving needs and wants of shoppers across all engagement and transaction channels. Our Customer Development teams review recent efforts from 6 retailers that are advancing their efforts through technology and sustainability in this report: https://lnkd.in/eFjMB5AZ #ecommerce #retail #brandstrategy #insights

For our annual Global Citizenship Day, Martians in offices around the world turned on their Out of Office notifications and set out to do good in their communities. This year's volunteeer initiative was our largest undertaking yet. From Detroit, to Sydney, to London, to Bentonville, and all the hubs in between, we partnered with more than 20 organizations — as well as over 100+ local groups supported by our many remote employees. Click through to see the organizations we partnered with and stay tuned to see the total impact from our favorite day of the year! #GlobalCitizenshipDay2024

In today’s rapidly evolving retail landscape, collaboration is key to brand growth and success. Tune into this exclusive webinar on September 10 at 2PM to learn strategies for elevating your retailer relationships. Mars United's Kandi Arrington and Craig Elston will explain the need to transform your existing relationships and outline an approach for bringing together key cross-functional stakeholders to drive brand growth by working with retailers to optimize operations, redefine customer experiences, and foster innovation. RSVP here: https://lnkd.in/eDzh9Eif #webinar #JBP #CPG #retail #brandstrategy #ecommerce

Catch our CEO of International Markets Darren Keen on the latest episode of The FMCG Guys! He joins them to discuss how FMCG companies can overcome the struggle they've faced to drive growth since the return to a "new normal," why that struggle continues, and how balancing data and human intuition will create a true connection between brands and consumers. Check out the conversation here: https://lnkd.in/ejq_Hf2S #fmcg #commerce #growth #brandstrategy

With new retail media networks appearing to be launched on a daily basis, Michele Roney, EVP of our Retailer CX business, lays out the steps for networks to attain sustainable growth. Read on to see how you can address potential gaps in your operation and efficiently meet the demand from advertisers: https://lnkd.in/ecQnvFje #retailmedianetworks #retailstrategy #ecommerce

In the latest Amazon Trends Report for July, data from our Marilyn Ecommerce Insights Suite identified a prominent rise in visibility for trendy outdoor brands across a number of product categories. Download your copy of the analysis to see: • Top Trending Brands by Sales • Top Trending Items by Sales • Top Trending Brands in Organic & Sponsored Search • Top Trending Keywords in Organic & Sponsored Search https://lnkd.in/eZmdQSki #ecommerce #amazon #trends

Our summer internship program gives Martians the opportunity to show current college students the ins and outs of a marketing agency. The program also gives us a chance to take in fresh perspectives and learn from them. This summer's group demonstrated the value of their new ideas when they were tasked with creating a comprehensive product launch strategy for one of our clients. Read on to learn about their strategy and how they collaborated with each another, the client, and their fellow Martians: https://lnkd.in/egNgzb4V #internship #productstrategy

Congratulations to Sally Tobin on receiving the Path to Purchase Institute Women of Excellence Award for Industry Impact! Sally was recognized for her immense success and leadership in the Australia-New Zealand marketing community and her work building Mars United's Asia-Pacific business. Read about the path she's carved for herself and the industry impact that earned her the award: https://lnkd.in/gxXhnwaj #WEX2024

Join two of Mars United’s leaders at the Total Store Expo hosted by the National Association of Chain Drug Stores (NACDS) in Boston, August 17-19! Nathan Rigby and Jasyn Simpson will be at booth 2522 to walk you through your data live, providing insights into your brand’s search ranking and PDP quality scores. Set up a time to meet and see how our ecommerce intel can help drive growth for your brands: https://lnkd.in/edqA5w2J #NACDSTSE #ecommerce #brandstrategy