Matter is a Brand Elevation Agency that integrates PR, marketing and creative services into campaigns that inspire action and build value. Founded in 2003, with offices throughout North America, we work with the world’s most innovative companies across high-technology, healthcare, consumer technology, professional services and consumer markets. We are experts in storytelling. That means we're laser-focused on getting a client's message out and heard by the right audiences, in the right places. We have in-house video production and animation capabilities as well web development services for projects big and small. Our outstanding people and dynamic environment creates an atmosphere for marketing excellence.
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2024 has given us ample opportunity to reflect on how communication professionals can adapt strategies to be more effective. In looking back at our work with organizations to support their #crisiscommunications efforts, a few things stand out as must-dos when proactively planning for and navigating a crisis response. #strategiccommunications #publicrelations #crisis
Brand strategy is the "north star" of everything we do for our clients here at Matter🚀. Whether it's PR and #Marketing campaigns, creative design or a video project, it is all guided by the foundation set in place by your brand strategy. We're sharing the 7 critical components to building a robust #BrandStrategy and how it contributes to your brand’s success in today's blog: https://bit.ly/4g2QFCS #MatterMKTG
The Q4 frenzy is upon us. And in the world of PR, that means one thing - it's #MediaTraining season. With major company announcements, product launches, and tradeshows galore, now is the time to hone your brand's message and equip your spokespeople with the tools they need to navigate interviews and briefings with confidence. Learn how media training can help your brand shine, get the media talking, and build trust heading into the new year. Link in comments. #MediaRelations #BrandMessaging #ExecutiveThoughtLeadership #PRAgency
Here at Matter 🚀, our marketing strategy services can help identify what’s wrong with your current #Marketing initiatives and determine how to fix them! Click here to learn more: https://bit.ly/3YCkROU
Here at Matter 🚀, our marketing strategy services can help identify what’s wrong with your current #Marketing initiatives and determine how to fix them! Click here to learn more: https://bit.ly/3YCkROU
The media landscape has dramatically changed in recent years, and executives, spokespeople and industry experts need to be equipped with the right tools to not only navigate complexities but excel in any media interaction. That’s why today we’re launching a comprehensive media training offering. Built upon decades of media experience, our tailored programs will offer clients across industries all the tools and resources needed to succeed – including real-world practice with former journalists, on-camera techniques and more. Learn more: https://bit.ly/3AvnKap #MediaTraining #MediaRelations #PublicRelations
Your audience knows your brand. They've engaged with it. And they're ready to act. All they need now is that last piece of assurance to confirm the decision they're about to make is the right one. Unleash the videos! The third and final installment of our "Videos for Your Sales Funnel" series explains four types of videos for the bottom of your sales funnel that will help cement your brand's credibility, dispel any lingering doubts, and build lasting customer loyalty: https://bit.ly/4fOKUbC Parts 1 + 2 linked in the comments.
Parsec Automation Corp., creators of the TrakSYS manufacturing execution system, teamed up with Matter to enhance their marketing strategies. Facing long sales cycles and industry reluctance toward digitalization, Parsec needed a partner to broaden brand awareness and boost their sales pipeline. Discover how we helped them navigate these challenges and transform their marketing ecosystem. 👉 https://bit.ly/3AqTAEQ #MatterMKTG #CaseStudy #Manufacturing #Tech
Considering a new marketing agency? The right agency partnership can make a world of difference in how your brand is perceived by its various stakeholders - or if it's perceived at all. We spoke with senior marketing leaders Carolyn Crandall, Alex Bender and Patrick McBride to put together 7 essential considerations to successfully find the right marketing agency: https://bit.ly/3SEy066 #MarketingAgency #BrandElevation
Looking to explore using free #AI image generators for a little creative spark? Well, look no further. We've put together a power ranking of the best AI image tools on the web, so your marketing team can stop pouring over Reddit posts and signing up for those free trials. Our test prompt to ensure as fair a comparison as possible: "A beaver playing the banjo." See what some of the most widely used AI image generators came up with and our analysis of each in our latest blog: https://bit.ly/4d2ULsN #MatterMKTG #GraphicDesign #CreativeMarketing