SHIFT Communications

We are so proud to share our time and passion with some very worthy nonprofits, at both an agency and individual level. So, ahead of National Nonprofit Day tomorrow, we're spotlighting a few that we work with. If you're not familiar, please take a minute to learn about the impactful work of Giants Community Fund, Ronald McDonald House Charities, The Ocean Cleanup and The Massachusetts CCMV Coalition.

Talk about a midweek pick-me-up. Our launch campaign with PreVue is up as a PRNEWS Platinum finalist with some *giants* as competitors (👋🏾 hi Dunkin, Nissan and Hydro Flask, to name a few). We're beyond proud of the team and thankful for an amazing client, whose turning its vision of a better future for dating into reality.

Executive visibility doesn't just happen. It requires time, discipline and (usually) a team of people rolling up their collective sleeves on: -upfront strategy work -thought leadership and messaging that punches above competition -ongoing calendaring, hooks and assets -copywriting content -pitching appearances -measuring & optimizing If getting started feels daunting, we created this is 9-step approach to make it more manageable. It's also useful if you're looking to ramp up or re-evaluate an existing program. #executivecommunications #executivevisibility #PR #publicrelations

🐻 Coming out of newsletter hibernation to share thinking and examples on B2B influencer growth, something that is now baked into most of our client programs (to varying degrees) and that we're increasingly being asked about.

We see signs of B2B influencer marketing growth and adoption. We want to hear from you, B2B marketers, communicators and PR pros. Have you done anything with B2B influencers in your marketing/PR programs?

Our new client Storj is solving for a big problem as the use of data-hungry tech hockey sticks: reducing data's carbon footprint (and cost). This is a story we can really get behind, and we're excited to help the company build a movement around smarter data storage 🌎. Last week was our first step in that, as we kicked off Storj's PR program and helped them announce an acquisition (all in the span of 5 days). A big SHIFT shoutout to the client and to our team members involved. 📸: New SHIFTer Will sharing a piece of coverage spotlighting the news.

If we had to pick the top success factor for earned media, it would be this: Understanding newsworthiness. There are other skills involved, but once you know how to 𝐛𝐮𝐢𝐥𝐝 newsworthiness, you can make almost any media relations tactic work. Newsjacking lands. Rapid response lands. Proactive pitches land. Trend pitches land. Hard news gets better coverage. Bylines get picked up. Content creation works. Newsworthiness is getting tougher in the B2B space, though. It requires boldness. It requires more originality. It requires bigger picture thinking. It requires deeper insights and better assets. It requires a mindshift. Some of the most basic ways to shift your PR approach from what used to work to what currently works are ⏬ #PR #publicrelations #B2Bmarketing

LinkedIn is the shiny new object in executive visibility, and not without merit. It’s an incredibly effective way to tell your story your way, but as LinkedIn becomes more saturated with executive communications, earned media will continue to hold its weight… and maybe even more. Plus, if you're not there your competitors likely are. That’s why our programs continue to focus on 𝐞𝐚𝐫𝐧𝐢𝐧𝐠 visibility with a steady storytelling beat across: National business press Trade outlets Podcasts Newsletters Industry events Forums Communities *𝐚𝐧𝐝* LinkedIn. 📷: a sampling of executive coverage wins from H1. More ⏩ https://bit.ly/4cvVstK #executivevisibility #PR #publicrelations

We're buzzing with excitement over two new adds to our B2B Technology team, Alli Saavedra and Will Hauptli. Their expertise builds on our chops in Enterprise Tech, Workplace Tech and Cybersecurity (to name a few) and, just as important, they're interesting individuals who bring a unique flavor to our team and work. Say hi, and learn a bit about our newest SHIFTers ⏩

It was energizing to see how much amazing PR work is coming out of Boston during last week's PR Club Bell Ringer Awards. Congrats to all the winners — and our own team and clients, who were recognized in the B2B, Consumer and Integrated categories — for such impactful and inspiring work.