"Many shops are using the AI research assistant Waldo, which offers support on pitches, brand strategy, creative and more. Waldo has reduced McKinney’s 'initial desk research by around 50% from a time perspective,' according to Anita Schillhorn van Veen, executive director, strategy at the agency." Read more from Ad Age and Ewan Larkin on which AI tools agencies are embracing right now.
A look at some of the AI products catching agencies’ attention beyond usual suspects such as ChatGPT and Copilot.