McKinney

"Many shops are using the AI research assistant Waldo, which offers support on pitches, brand strategy, creative and more. Waldo has reduced McKinney’s 'initial desk research by around 50% from a time perspective,' according to Anita Schillhorn van Veen, executive director, strategy at the agency." Read more from Ad Age and Ewan Larkin on which AI tools agencies are embracing right now.

Thanks MM+M for the highlight! Read more from our CEO Joe Maglio and Managing Director Michael McNamara on how they set out to do "great work that could make a material difference in people’s lives,” landing the Top 100 honor as McKinney Health celebrated two years in business.

"Increasing awareness for firearm safety measures and mental health resources is critical to reducing gun violence." - Alex Shulhafer, Executive Creative Director at McKinney. Thank you Ad Council Brady: United Against Gun Violence Illinois Department of Public Health (IDPH) for your leadership on this important issue.

The numbers are in and 24 hours of TikTok + 350K viewers + 100K comments = Wardrobe Refresh Success!

Coming in HOT: Iconic hot sauce brand Texas Pete® has named McKinney creative and media AOR in a bid to expand beyond its stronghold in the Southeast. Texas Pete® parent company, family-owned Garner Foods®, is expanding into new markets with its iconic Original Hot Sauce, as well as a portfolio of products that includes CHA! by Texas Pete®, their version of sriracha. Read more from Ewan Larkin at Ad Age: bit.ly/4d6O9JA

Can't stop, won't stop: Popeyes Louisiana Kitchen may be kicked off of X, but that doesn't mean that they're going to stop trying to convert all you boneless skeptics into believers! Head over to Ad Age to read about how far Popeyes will go to convert the deniers into believers, and then head to the Popeyes app to try the boneless wings for yourself! https://bit.ly/4bDjEtt

“If a brand seeks customer loyalty, it should know that customers seek the same in return. Corporations need to speak up for marginalized communities if they consider themselves good corporate citizens." - Chandra Guinn, Executive Director, Equity, Diversity, Inclusion, and Belonging at McKinney weighed in on brand participation in Pride for The Drum on #InternationalLGBTQPrideDay. Read more from Audrey Kemp: bit.ly/4cjq95H  

Run - or cat walk - over to TikTok LIVE to catch the last stretch of the 24-hour Persil Wardrobe Refresh Hotline with Christian Siriano. From stain removal magic to fashion sketches on the fly, tune in to learn how to outfit repeat like a pro with the fashion designer himself. (Or call him yourself at 1-855-WARDROBE ☎️) We’re live through 6pm EST tonight at: https://lnkd.in/gYYBbCde #WardrobeRefresh #WashWithPersil #OutfitRepeating

McKinney’s 15th Annual Food Trends Report is here and declares “Vibe Whiplash” the macro-trend of 2024. Our plates mirror the nation’s mood, and this year has been a year of opposing forces – from culture to politics to who just dropped an album dissing whom, the vibe is constantly shifting. From Food Porn to AI Farming, the 2024 report explores the micro trends in Culture, Wellness, Technology and Social Responsibility that are shaping food preferences. Download the full report here: https://lnkd.in/gST4vSF6

At Boston The Ad Club's 25th Annual Rosoff Equity Project event, McKinney President, Gretchen Easton Walsh, and Executive Director of EDIB, Chandra Guinn, took the stage to talk about inclusive marketing during a day of learning and inspiration. Thank you Boston Ad Club for having us!