Mecenas Media

🚀 We're thrilled to be kicking off the week celebrating another incredible groundbreaking Latino voice—Amara La Negra. A multi-hyphenate singer, dancer, actress, author, entrepreneur, and the current co-host of Desiguales TV, Amara wrote a letter to her younger self for COCINA's LATINO TRAILBLAZER series. 📌 Read Amara's wisdom on breaking barriers and accepting her beautiful skin and the gorgeous texture of her natural hair, alongside an adorable pic of her 8 year-old self. Link here: https://lnkd.in/gSHnHghq #wearecocina

At COCINA, we celebrate and uplift Latino voices 365 days a year. Today, we're launching LATINO TRAILBLAZERS - a new series that gives the mic to groundbreaking names who are changing the world for the better. It’s a forum to celebrate the love of community, the wins of today and share the wisdom we’ve learned. Chef, entrepreneur, beloved influencer, and Latino Trailblazer Rodrigo Fernandini wrote a letter to his younger self. Read about the moment when he learned: "You should never see others as 'competition,' because you are your competition. See others in your industry as amazing artists that you can learn new skills from and create art with together, both in your restaurant and online." Who is a Latino Trailblazer that inspires you? Link to full article here: https://lnkd.in/gaVQeyCr

🚨Thanks to ADWEEK for breaking the news!🚨 MECENAS is thrilled to announce the renewal of our strategic content and distribution agreement with Disney Advertising. This collaboration has been instrumental in celebrating culture and storytelling, building community, and driving impact for multicultural audiences. We're deeply grateful for the continued trust and support of the Disney Advertising team. Looking forward to breaking more new ground together! 🚀 https://lnkd.in/eS-apvrf

"How MECENAS has become a leading force in multicultural media" Thanks to Digital Journal for sitting down with MECENAS COO, Federico Gagliardone, to talk multicultural media, insights into the US Hispanic community, and all things MECENAS Media. Highlights: 📌 Data shows connected fans respond more positively to ads, boosting ROI  📌 Reaching the diverse U.S. Hispanic community requires understanding regional preferences, language use, generational differences, & cultural touch points 📌MECENAS Media drives impact with nearly 100% brand safety and over 80% viewability Full article here: https://lnkd.in/gZRXGqws

Is TALKING SABOR—an 8 episode longform series streaming on Hulu— 1) content or 2) conversion? Spoiler alert... it's strategically designed to be BOTH (and more!)

Thank you to Forbes and Kristin L. Wolfe, brilliant dining, culture and community contributor! 'Before pressing “play” on the new Hulu series Talking Sabor with Aarón Sánchez there should be a warning label on the screen that says something like: “This show will put a smile on your face, make you very, very hungry, and regain belief in the American Dream.”' Link to full article here: https://lnkd.in/errpAwuh

BIG DAY: "Talking Sabor" is now available, streaming on Hulu! 📺 PepsiCo Disney Advertising

🌟Exciting flavors ahead! 🌟Chef Aarón Sánchez was on 'Good Morning America' (GMA3) today to announce his new Hulu show, 'Talking Sabor.' This groundbreaking series explores the depth of Latin American cuisine and celebrates the diversity of Latin flavors. Check out the segment to see how Chef is bringing the vibrant stories behind neighborhood Latin restaurants across the country and their dishes to the forefront. Don’t miss out on this flavorful journey! Talking Sabor will stream on Hulu on April 24 🍽️! PepsiCo Disney Advertising

🎉Thanks to Variety for exclusively breaking the news!!! In an unprecedented collaboration, PepsiCo and MECENAS are thrilled to announce the launch of "TALKING SABOR" (Talking Flavor), a groundbreaking culinary original series that celebrates Latino culture, food, identity, and stories, streaming exclusively on Hulu, as a continuation of COCINA’s ongoing collaboration with Disney Advertising as a strategic distributor. Hosted by renowned celebrity chef, entrepreneur, and MasterChef co-star Aarón Sánchez, this innovative show takes viewers on a flavorful journey through Los Angeles, Houston, Miami, and New York, exploring Latino-owned restaurants to create unique, surprise meals. The bold stats:  - 8 half hour episodes  - 8 high-profile guests  - Celebrating 16 Hispanic-owned restaurants  - Brought to life by Pepsi  - Streaming on Hulu It's storytelling at its best—delicious and fun, with culture and community at the forefront.  We couldn't have done it without the best in the business standing next to us! Thanks to the teams at Pepsi and Disney for your innovation and collaboration. Read more here: https://lnkd.in/d-ccyPc7

McKinsey released a must-read report last month, with data backing up that: 1) Latinos are underrepresented in US film and TV and 2) brands and studios are missing out on billions as a result. Quick stats from the report: ⭐ There are 62M Latinos in the US 📢 US Latinos account for more than $3 trillion of GDP 💡 The industry could generate an additional $12 billion to $18 billion a year in revenue if Latino representation in Hollywood improved As a minority owned and operated company, we are grateful for the work we get to do daily— uplifting Latin culture, connecting brands with vibrant multicultural communities, and helping to close this representation gap. Link to full study here: https://lnkd.in/eFygaHZq