Marigold

Did you know today is Harry Potter's birthday? And, did you know that Hot Topic boosted their click-through rate by 300%? Discover how they segmented their audience based on House affiliation to enhance engagement and conversions! Read on here. ➡ bit.ly/3LIxOiD #HarryPotter #EmailConversions #ClickThroughRate

Does a marketing term like “zero party data” make you laugh nervously and look at the floor? It did for me, too! But this podcast ep wiped that away… In 20 mins Jay Schwedelson and Nate Frick (of Marigold ) make zero party data so clear. Take your marketing knowledge and prowess to the next level with this. (The tl/dr: zero party data is that stuff you get directly from your own customers like their preferences, wants, needs, etc) Top lessons IMO: - you probably already have zero party data and aren’t using it - if you collect zero party data, use it bc your customers expect you to - AOL CDs made great white elephant gifts https://lnkd.in/ekPKXYyA

Live now! Marigold's Nate Frick, Director of Enterprise Strategy, and Jay Schwedelson with GURU Media Hub break down how essential Zero Party data is in your campaigns and what you could be doing wrong. Click the link below to watch. ⬇ #ZeroPartyData #EnterpriseStrategy #EnterpriseMessagingSolutions

Taylor Swift has achieved levels of stardom that put her on par with some of the biggest names in the music world: Elvis, the Beatles, and Michael Jackson. Her influence in building fan relationships and keeping lifelong superfans is undeniable, so it must be asked: what can marketers learn from her? Read on in our new blog post! ➡ https://ow.ly/n1JQ50SsUL6 #TaylorSwift #Superfans #FindYourPeople

Boost your email marketing success with our Email Marketing Campaign Planning Checklist! From campaign planning to content creation and pre-send reviews, we have you covered. Download today for added confidence in your campaigns. 📧 ➡ https://bit.ly/3YhZn9F #EmailMarketing #DigitalMarketing #MarketingTips

Today, consumers have asserted more control over their relationships with brands than perhaps any other time in history; curious to know why? Michele Fitzpatrick, VP of Global Strategic Services, and The Drum share their insights in the recently published article here! ➡ https://bit.ly/3WebRwG #ConsumerLoyalty #RelationshipMarketing #LoyaltyPrograms

From the very beginning, Donatos Pizza, a family-owned pizza franchise, wanted to design a loyalty program that would drive frequency and return visits. With the support from Marigold, Donatos Pizza has transformed its loyalty program into a world-class model of how a loyalty program can increase sales while strengthening the brand’s relationship with its customers. Download the full case study here! ➡ https://bit.ly/3Wr2GdC #Donatos #CustomerLoyalty #RelationshipMarketing

Marigold is proud to sponsor eTail™ Boston 2024 happening August 12th-15th at the Boston Marriott Copley Place Hotel. We can't wait to see you there! Click here to learn more and connect with an expert ahead of the show. 👉 https://ow.ly/5tWA50SAIWn

As a marketer, implementing successful email campaigns is crucial. We're here to help. Let us know your biggest challenges below! 📢 #CustomerLoyalty #RelationshipMarketing #AI

You know what #loyaltyprogram I absolutely LOVE? The Journeys All Access Program. Not a lot of brands are really going above and beyond in terms of a program design that echoes the brand’s personality so well while still delivering a strong value proposition that's dynamic and engaging. #Journeys is using the program to capture and action zero party data that is then leveraged to create a super personalized customer experience for its #programmembers. Although Journeys just launched last year, it continues to evolve and roll out exciting new features like redeeming points for shopping sprees, $ off purchases, exclusive offers and experiences for every member of the household, and more. I really loved the slick survey with branching logic for progressive profiling that let me share my information about my own personal purchases, but also who I’m shopping for including my children. Now in my profile (because Journeys knows I shop for my kids) I can even share their birthdays so we all get a birthday reward, which is super smart to incentivize those incremental purchases. Upon completing the survey I was immediately awarded bonus points and a real time triggered email let me know I had unlocked access to a reward--a sweepstakes entry to an Adidas shopping spree. All Access is also an omni channel experience with a downloadable mobile wallet pass so members can access the program easily and it also makes the POS experience that much more efficient. I highly recommend checking out this best in class program that’s guaranteed to keep its competition on their toes! #digitalmarketing #retail #customerexperience #customerengagement #loyalty #personalization #loyalty #engagement #crm