Metadata

Turning conversions into booked meetings right away, so hot right now. Making RevenueHero a company to watch — AND one of our sponsors for this year's DEMAND 2024 conference. Save your spot to attend virtually on October 23rd 👉https://lnkd.in/gq9duEvW (Or email [email protected] if you're interested in sponsoring.)

Pricing in SaaS is a shitshow. Alternative title: limited POC slots are now available for select companies :) Many b2b SaaS, especially high ACV, have a 'pricing' page with no $ price on it. The "contact sales" CTA from hell. Not us. We always had our pricing up but like every SaaS company we updated it, maybe too often. Who doesn't enjoy 8 hours 'pricing strategy' session, right? 2 months ago, when Yaron joined us , he stated: "Metadata should be known as a vendor that is easy to work with". What a noble idea. So we've decided to do that - look at things from a customer POV 1. Simplify options 2. Allow for multiple entry points 3. Allow for POCs. (proof of concept, AKA Pilots) If you are a VP of demand generation or a CRO and you want persistent, inbound sales pipeline from your high intent/named accounts at decreasing cost - we can help. We have done that for hundreds of companies like Zoom, Ramp, Cisco, Usertesting, Thoughtspot, Drift (now Salesloft), Gainsigh, Brex, Planful, Goodtime, and so many others -- and we can do it for you too. This month we opened up 10 pilot slots. We still have a few left. You'll need an executive sponsor, an existing performance marketing budget/program and a sense of curiosity. Our sales cycle is short, transparent and includes a free audit of your acquisition engine. Until Jason Douglas decides to charge for it. Every month we will continuously make it easier to work with us, and to prove to you that by partnering with us, you get the best technology + supporting team to make at least part of your job (creating demand for sales) much easier and predictable. In the picture: A happy customer

Edition 2 of our new newsletter is out. Although it hasn't been a month, we have valuable data to share!

Hey everybody! Join me on September 18th at 1pm ET / 10am PT for Metadata's "Lunch Break Series" to walk through the measurable impact of Brand Awareness. This is what we'll cover: 1) The importance of full funnel marketing 2) How to measure Brand Awareness ROI 3) How to leverage this data Say so long to the days of knowing Brand Awareness is important, but not being able to prove it! Registration link below - see ya there! https://lnkd.in/ecRfy47V

Whether you ski, snowboard, or just prefer lounging in the sun — it’s your call. Aspen or the Caribbean, you get to choose. Register for DEMAND 2024 this week, and you’ll be entered to win a trip (flights and hotel included). We’ll announce the winner live at DEMAND 2024 on October 23rd. Enter here 👉 https://lnkd.in/ddA3Qeke

Are your ads optimized for in-feed consumption? They should be. People hop on social media to consume content, not click on an ad and fill out forms. So, give your content (or at least some of it) away directly on the platform. Your ads should blend into their surroundings, behaving like organic posts. And while social platforms don't have a traditional native ad setting, there's plenty you can do with the creative to make it blend into its surroundings. Think: • removing your logo from the ad • cutting CTAs • avoiding stock imagery like the plague In doing so, you're not only building up trust. You're optimizing for the 99% of people who aren't clicking on your ad —but might later.

From master classes to AMA sessions, Jordan Ayres is no stranger to the DEMAND Community. ICYMI: Jordan showed up and delivered an AMA on all things Google Ads. Swipe through for a lil’ sampling of the conversations.

We're coming in hot with updates that'll make it even easier for you to reach the right audiences. New data sources are now live, improving match rates on native channels. I'm talking: 👉less profile duplication 👉better data quality 👉more complete profiles and data All of which you can read about in our latest benchmark report via the link in the comments.

Our B2B benchmark reports are now available in our new LinkedIn newsletter. Subscribe to stay updated on the benchmarks as we publish them!