Obvi reposted this
CEO & Co-Founder at Obvi | EY Entrepreneur Of The Year® 2022 | Featured on Inc. as 1 of 22 High Achievers | Chew on This Podcast Host
I got a lot of DMs from my post yesterday wanting to see how we track cash flow So let’s bring it back to the basics of cash flow management 101 Building a cash window for your business, so you have perfect visibility over the next 13 - 26 weeks If you’re just starting out, utilize Google Sheets to track EVERYTHING (ours attached) All the inflows (D2C revenue, Amazon revenue, Wholesale & Retail revenue, International revenue, etc.) And all your outflows (both fixed and variable). Why not more specific? Remember, you're building a cash window – don’t project out every tiny expense Just make strong assumptions on your major cash outflows Like labor outflows, credit card payments, rent, inventory, debt repayments, and weekly operating expenses that we pay with cash Use data driven assumptions across the board ✅ Expected revenue from existing retailers (include trade spend + product refreshes/expansions) ✅ Variable expense assumptions from historic averages on %’s of revenue ✅ Discount & COGS price assumptions from more recent trends/data Get these locked in and you’ll build out a better cash window. Obviously there’s a lot more that we track that didn’t fit in the screenshot So if you want – I can work on a templated version to send to you guys – let me know!