OHO Interactive

Bold Moves. Big Ideas. Save the dates! Our 5th annual OHO U Online Conference will be held on October 1, 8, and 15, starting at 1 p.m. ET. More information to come!

That’s a wrap on our 2024 in-person OHO Bootcamp series! This year, we took our show on the road to Boston, Los Angeles, Nashville, and Washington D.C., talking about SEO, user research, and iterative website evolution. Each session drew about 40 attendees from nearly 70 colleges and universities, with 100% of attendees reporting feeling confident they will apply insights learned at the event on campus. That’s music to our ears. See you on tour in 2025!

AI is transforming how students search for schools and also how their questions are being answered. Your team is already investing in creating great content for your school's website, but what else should you be doing to ensure it’s optimized for AI-driven search results? Register today and join Carrie Hopkins, DBA to learn how to prepare your content for changes in search behavior. https://lnkd.in/ewtZxyHz

Our content strategist Michael Powers is presenting at WPCampus, a higher ed-focused WordPress conference taking place July 31-Aug 2, 2024 in Washington D.C. His talk is entitled "Permissions aren’t enough: Roles and responsibilities for higher ed web governance." If you're attending the conference, come learn how to make web governance succeed with WordPress!

We’re excited to share that two of our senior UI developers, Mike Dixon and David Krewinghaus, are presenting alongside a host of fellow experts at the HighEdWeb Accessibility Summit on July 30. Their presentation is entitled “Front-end Accessibility Tips and Tricks.” The event is online and free to all, so register today!

Rachel Reuben Senor will be a panelist this Friday in the HighEdWeb Management & Leadership Community Group's discussion: Tips & Tricks for Hiring and Onboarding. Registration is free!

🎉 Today, we’re excited to reveal a new logo and identity for OHO! Celebrating our 25th anniversary, the logo was created by our design team, and it reinvigorates design elements of the original logo designed by OHO’s founder Jason Smith. The new mark reflects our culture and the focus of our work – driving impact through effective partnerships. As part of our company and brand evolution, we’ve removed “Interactive” from our logo and name – reflecting both the common usage and our expanding services. Read more about our inspiration and process – https://lnkd.in/e4gUFBDi

🚀 We are excited to celebrate the launch of the new Seattle University website along with our partners and champions Scott McClellan, Robin L. Meeks, Rosie Sabaric, Gaurav Mandan, and 🦹♂️ Victor Chimenti. Following a week of on-site discovery, we set a web strategy to strengthen SeattleU’s brand voice on a fully reimagined and redesigned website, showcase the diversity of people who make it what it is and to elevate the academic experience. We implemented the strategy in the new information architecture, page flows, and visual design, and we partnered with Terminalfour to build out the CMS templates and implement a new governance structure. Onward!

"Work Smart" is one of our core values – and those smarts were on display during our lightning talks at our annual employee Summit last month. We covered lead generation, new coding approaches, AI, search generative experiences (SGE), third-party cookies, process updates like data warehousing and regression testing, and new client engagement models. Thanks to Alexandra Dadoly, Rachel Reuben Senor, Adrienne Ritchie, Kristen Manders, Rian Islam, David Krewinghaus, Benjamin Baird, Gregory Little, Michael Conley, Jim Dalglish!

“The model of higher education needs to change – period.” (Gerald Hector) It was refreshing to hear from panelists Teresa Valerio Parrot, EdD, APR, Pam Jowdy, Bill Campbell, Danielle Yannotta, and Gerald Hector at our annual team summit how marketing intelligence and data are being used in higher ed to evaluate program viability, improve decision making, and impact the bottom line. These leaders embodied the increased professionalism in higher ed marketing departments and provided examples of how marketing can help shape the strategic direction of an institution.