PHFE WIC

🎉 We're blown away by the number of breastfeeding families who attended our inaugural Latch On event. Over 100 proud parents came together on August 15th to publicly breastfeed their babies, socialize, and support each other at PHFE WIC's 3rd annual health and resource fair. This event connected over 1,000 happy families to community resources like breastfeeding support, dental health, early education, child care, behavioral health, books, diapers, and more while they enjoyed a family day at the park. Special guests Congresswoman Linda Sanchez, Dr. Blayne Cutler, President and CEO of Heluna Health, and Kiran Saluja, Executive Director of PHFE WIC, spoke in honor of breastfeeding families and the work WIC does to make breastfeeding support accessible. Thank you to our dedicated WIC staff and community partners for making this a successful event. 😍 Anthem Blue Cross and Blue Shield, Chinatown Service Center 華埠服務中心, GARFIELD HEALTH CENTER, Options for Learning, HealthNet, Foothill Family, Congresswoman Linda Sanchez, Pacific Clinics, Monterey Park Bruggemeyer Library, Children's Hospital Los Angeles (CHLA), Asian Youth Center, BreastfeedLA, BrightLife Kids, Gracelight Community Health, Children's Dental FunZone!, SPIRITT Family Services, El Monte City School District #phfewic #cinnamoms #breastfeedingmonth #wicworks

Join Heluna Health on Friday, August 23rd at 12:00pm for an engaging livestream conversation as we delve into the transformative potential of guaranteed income pilot programs in the public health arena. Our discussion will feature two pioneering organizations: the CA Abundant Birth Project (ABP), the nation’s first pregnancy guaranteed income program, and Miracle Messages, a Bay Area nonprofit dedicated to helping people experiencing homelessness rebuild their social support systems.

🎉 Earlier this year, we celebrated the big 5-0 of WIC in the best way possible—with a sunny picnic in the park! Over 400 of our incredible staff gathered for an afternoon filled with delicious food, great tunes, fun games, and unforgettable memories. Here's to our exceptional team and the legacy of WIC—cheers to 50 more years of togetherness and success! 🥳 #WIC50 #TeamSpirit #EmployeeAppreciation

When you combine August Breastfeeding month with the vision and passion of the leadership of the Breastfeeding services department mixed in with the collaborative spirit the ENTIRE team at PHFE WIC embodies you get the most fantastic event!!! On August 15 we celebrated the third annual Celebrating Families event at a lovely shady park in El Monte. 1400 WIC moms attended with their children, partners parents and friends…. In all there weee definitely over 2000!! The twenty partner organizations tabling the event ran out of material!! An organized “latch on” event drew over 50 breastfeeding moms who were primed and at the count down from Cindy Clapp …3-2-1- breastfeed the moms put their babies ( a few weeks to over 3 years old 😍😍❤️) to breast. Congresswoman Linda Sanchez attended, applauded and shared her story. WIC familes left with diapers, books, balloon animals, temporary tattoos and lots of services they signed up for, including home visitation! I am so humbled by the work this incredible WIC team does every single day! #bestteamever#PHFEWIC

Join Us for a Family Resource Fair! 😍 We're hosting our 3rd Annual Family Resource Fair for YOU! Enjoy a day filled with fun, resources, and community. There's something for everyone to help your family live healthier, and we will be giving out children’s books and diapers while supplies last. If you are currently breastfeeding, join our “Latch On” event at 11:30 am where we’ll take a huge group photo to celebrate national breastfeeding month! Date + Time : Thursday, August 15th, 2024 from 10 a.m. - 2 p.m. Location: Whittier Narrows Recreation Area 751 S Santa Anita Ave, South El Monte, CA 91733 Don't miss out—bring the whole family! For more information go to www.phfewic.org/fair #phfewic #wicworks #breastfeedingmonth #FamilyFirst #WICResourceFair #CommunityStrong

Thrilled and proud! This evening the Heluna Health Board Award for excellence was presented to our very own Maria Avena! A phenomenal leader, managing the HUGE WIC warehouse and a staff of 23, Maria is strategic, an incredible planner and the very best organizer in a 1000 miles!! So well deserved Maria!!

It's National Farmers Market Week! 🥦🍓 Summer is the perfect time to support local farmers and bring home fresh, nutritious produce. Did you know that the WIC program offers a Farmers Market Nutrition Program? Once a year, eligible families can receive special vouchers to spend at participating markets-- making healthy, farm-fresh fruits and veggies more accessible. Visit ecologycenter.org/fmfinder to find markets that accept CalFresh, eWIC, and markets that offer the Market Match program. If you received your farmers market vouchers this year, don't forget to SPEND THEM at participating markets before November 30, 2024‼️ #phfewic #farmersmarketweek #wicworks #fruitsandveggies

A recent policy brief developed by the Nutrition Policy Institute, PHFE WIC, and University of California, Davis Department of Nutrition researchers reveals that an increase in #WIC cash value benefit led to an increase in the redemption amount and diversity of fruits and vegetables 🥕🍅🍏 purchased by #WIC families. Read more to see how this change is enhancing dietary diversity and supporting healthier families: https://bit.ly/45z01kI

That’s a wrap! 🍇 🥒 We served 19,000 families and gave $570,000 worth of fresh local produce and 87,000 children’s books in Los Angeles and Orange County through the Farmers Market Nutrition program this summer. If you received the $30 farmers market vouchers, don't forget to SPEND THEM at the farmers market before November 30, 2024. We had such an incredible farmers market season; we thank you all for participating! Click here for more information: https://lnkd.in/gdzMZ2Xe #phfewic #farmersmarket #wicfm24 #fruitsandveggies

The team at PHFE WIC, a program of Heluna Health, distributed more than 2,000 free children’s books and more than 400 $30 checks for fresh fruits and vegetables at the Adams and Vermont Certified Farmer’s Market last Wednesday. PHFE WIC staff members were joined by men’s basketball players from the University of Southern California, who volunteered their time to hand out books and greet families. Click here to read more: https://ow.ly/VEUM50Sl38M #helunahealth #phfewic #wic