73% of swing voters are reachable with streaming TV ads, according to new data from Cross Screen Media. In battleground states, where every vote matters, leveraging #CTV effectively could make all the difference in swaying the outcome. Catch up on the insights from our Al Behmoiras & Todd Novick. #political https://lnkd.in/ejTZCCVW
PREMION
Werbung Dienstleistungen
New York, NY 6,239 followers
2020 Cynopsis Ad Tech Award Winner: Outstanding Local Advertising Solution •••••• TAG Certified Against Ad Fraud
Über uns
Premion is an industry-leading CTV/OTT ad platform for regional & local advertisers. With directly-sourced inventory from 125+ premium publishers, Premion delivers transparency & brand safety, & makes it easy for advertisers to reach engaged audiences.
- Website
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http://premion.com/
External link for PREMION
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- New York, NY
- Typ
- In Privatbesitz
- Gegründet
- 2016
- Spezialitäten
- OTT, Over the Top, OTT Advertising, Connected TV Advertising, Video Advertising, Brand Safety, Streaming, CTV, and Advertising
Standorte
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Primäre
485 Lexington Avenue
27th Floor
New York, NY 10017, US
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521 Fifth Avenue
New York, New York 10175, US
Employees at PREMION
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Dave Marquard
Head of Product, Premion
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Heather Tatarsky
Director of Product Marketing at PREMION
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Kacie Keenan
Senior Account Manager @ PREMION | White-Glove Account Management
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Manish Gupta
Data Products & Analytics Engineering Executive ► Delivering Modern, Secure Solutions for Media Advertising Businesses ► 20+ Years of Expertise at…
Aktualisierungen
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Outtakes from #NYCTVWeek, our Peter Jones highlights how local buyers are becoming more sophisticated and the opportunities for brands to target niche audiences. #CTV #advertising #insights
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As we enter the final stretch of election season, #political ad spending is reaching record heights and intensifying competition for premium #CTV inventory. Our Al Behmoiras and Todd Novick outlines three essential political CTV strategies with the countdown to November via MediaPost. Take a read: https://lnkd.in/e8tnCbT9
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TOMORROW at the #NextTVSummit: Our Peter Jones will be discussing the shift in TV ad sales with the evolving and growing #FAST and #AVOD landscape on Tuesday, September 10 @ 10 AM. #CTV #advertising https://lnkd.in/gt8GxW5H
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Heading to #AdvancedAdvertisingSummit? Our Peter Jones will take the stage to discuss how local advertisers can go over-the-top on Monday September 9 @ 2 PM ET. #Local #CTV #advertising https://lnkd.in/gUCXk6Yz
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Investment and optimism in #CTV are on the rise — with 61% of CTV advertisers planning to increase their spend by an average of 21%. Our Annmarie Gatti shares what’s top of mind for marketers and agencies from our 2024 CTV/OTT Advertiser Study with Advertiser Perceptions via MediaPost https://lnkd.in/eHXJtVAn
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#Political advertisers are making #CTV a core component of their overall TV strategy — 46% of them use CTV/OTT ads to complement digital media purchases, and 45% use it to both complement digital buys and extend linear TV buys. Read our John Vilade's Q&A on the shift towards total TV buying, the surge in #political ads and more in this Cynopsis Special Report. https://lnkd.in/eGGq_kae
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Streaming made TV history — hits 41.4% of TV, largest share for any viewing format in latest Nielsen's The Gauge. #streaming https://lnkd.in/dXZ7NZTY
July Exhibits Rare Upswing in TV Viewing, Amplified by Streaming and First Days of Summer Olympics, according to Nielsen’s The Gauge™
nielsen.com
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Congratulations to Stephanie Campi Odalys Moreno & Heather Tatarsky for being recognized as Cynopsis 2024 Top Women in Media! Your outstanding contributions and the significant impact you make in your roles are truly inspiring. #Women #Leadership #Media #CTV https://lnkd.in/eyumG97z
Congratulations to Stephanie Campi, Odalys Moreno and Heather Tatarksy for being honorees of CYNOPSIS 2024 Top Women in Media | PREMION
https://premion.com
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Catch E.B. Moss latest podcast episode with our John Vilade for an entertaining and educational perspective on the state of #CTV #advertising, the rise of #FAST channels, the #political advertising boom and more Watch & listen here: https://lnkd.in/e5kaKPTP
Content Marketer | Podcaster | Revenue-Driving Relationship Builder | Speaker | Voice Talent | Sometime Swing Dancer
Catch this appetizer from John Vilade, head of sales at PREMION -- here talking about #programmatic in the realm of #CTV -- and you'll want to stay for the entree and dessert! Season 2 of #InsiderInterviews Epi 24: available everywhere -- yes, including video on YouTube! Scan the code at the end to follow/subscribe to my #b2b #podcast and learn more about media, marketing and advertising from some of the best in the business!