PREMION

73% of swing voters are reachable with streaming TV ads, according to new data from Cross Screen Media. In battleground states, where every vote matters, leveraging #CTV effectively could make all the difference in swaying the outcome. Catch up on the insights from our Al Behmoiras & Todd Novick. #political https://lnkd.in/ejTZCCVW

Outtakes from #NYCTVWeek, our Peter Jones highlights how local buyers are becoming more sophisticated and the opportunities for brands to target niche audiences. #CTV #advertising #insights

As we enter the final stretch of election season, #political ad spending is reaching record heights and intensifying competition for premium #CTV inventory. Our Al Behmoiras and Todd Novick outlines three essential political CTV strategies with the countdown to November via MediaPost. Take a read: https://lnkd.in/e8tnCbT9

TOMORROW at the #NextTVSummit: Our Peter Jones will be discussing the shift in TV ad sales with the evolving and growing #FAST and #AVOD landscape on Tuesday, September 10 @ 10 AM. #CTV #advertising https://lnkd.in/gt8GxW5H

Heading to #AdvancedAdvertisingSummit? Our Peter Jones will take the stage to discuss how local advertisers can go over-the-top on Monday September 9 @ 2 PM ET. #Local #CTV #advertising https://lnkd.in/gUCXk6Yz

Investment and optimism in #CTV are on the rise — with 61% of CTV advertisers planning to increase their spend by an average of 21%. Our Annmarie Gatti shares what’s top of mind for marketers and agencies from our 2024 CTV/OTT Advertiser Study with Advertiser Perceptions via MediaPost https://lnkd.in/eHXJtVAn

#Political advertisers are making #CTV a core component of their overall TV strategy — 46% of them use CTV/OTT ads to complement digital media purchases, and 45% use it to both complement digital buys and extend linear TV buys. Read our John Vilade's Q&A on the shift towards total TV buying, the surge in #political ads and more in this Cynopsis Special Report. https://lnkd.in/eGGq_kae

Streaming made TV history — hits 41.4% of TV, largest share for any viewing format in latest Nielsen's The Gauge. #streaming https://lnkd.in/dXZ7NZTY

Congratulations to Stephanie Campi Odalys Moreno & Heather Tatarsky for being recognized as Cynopsis 2024 Top Women in Media! Your outstanding contributions and the significant impact you make in your roles are truly inspiring. #Women #Leadership #Media #CTV https://lnkd.in/eyumG97z

Catch E.B. Moss latest podcast episode with our John Vilade for an entertaining and educational perspective on the state of #CTV #advertising, the rise of #FAST channels, the #political advertising boom and more Watch & listen here: https://lnkd.in/e5kaKPTP