Propensity

Long sales cycles can be frustrating, especially for B2B companies with technical products or services. The good news: there are strategies you can employ to move the process along! Propensity partner, Six Marketing, shares some effective strategies to streamline this process and boost revenue, including: 🔧 Leveraging the Right Tech: Use intent data to generate refined prospect lists, automate outreach and follow-up to save time, and document and track leads efficiently using platforms and tools that can streamline the sales process. 📚 Support Decision-Making: Understand your ICPs and personas to tailor your approach and create targeted content to address the specific needs of different stakeholders in the buying committee. 📈 Scale Up and Refine Lead Generation: Use ABM strategies to target high-value accounts with personalized outreach and relevant ads. Learn more about longer sales cycles and tactics you can use along hte way to smooth the process: https://lnkd.in/eW9ahaJP #B2BMarketing #SalesCycle #LeadGeneration #ABM #MarketingStrategy #SalesEfficiency

If you missed Propensity CEO Sumner Vanderhoof’s appearance on the Scrappy ABM podcast, now’s the time to catch up! Listen in as Sumner and host Mason Cosby discuss: 👉 Two scrappy plays to validate intent data 👉 How to speed up lead gen 👉 Ways to iterate on ad creative and messaging based on data https://lnkd.in/ee_RhEid #Propensity #ABM #podcast #salesstrategy

If your goal is to develop more in-depth ABM strategies in the last half of 2024, come hang out with us September 18-20 and learn about our next-gen approach to ABM. https://www.inbound.com/ #Propensity #ABM #INBOUND24 #HubSpot #Boston

Legacy ABM platforms often fail their customers due to too much complexity and difficulties measuring ROI - not to mention a high price tag. The good news for those entering the ABM space: next-gen ABM platforms overcome these challenges, making ABM way more efficient, easy-to-adopt, and effective than it was 5 to 10 years ago. If you want to succeed at ABM, consider a next-gen approach. https://ow.ly/9K4q50T35OT #NextGenABM #ABM #Propensity #B2BMarketing #MarketingTechnology

If you are a marketing agency looking for a new way to add additional services for your clients, it’s time to consider ABM. At Propensity, we help countless marketing agencies adopt ABM to help better service their existing client base while creating a whole new in-house revenue generating business model. Get ready to: Leverage intent data and segmentation to identify targeted audiences with higher conversion rates Increase engagement and deliver qualified leads Seamlessly create content, creatives, and personalized messaging for each campaign Generate a new form of revenue from a new set of marketing services Need help folding ABM into your list of services? Contact us! https://ow.ly/7Ki450QLyLR #Propensity #ABM #B2B #agency #marketingtools

What’s the difference between a cold, warm, and hot lead? Since a number of factors can put a lead into either of the three categories, we’ve created this handy “cheat sheet” to help you discern between those leads - and choose which ones are ripe for a sales follow-up: https://ow.ly/lirm50QIJyg #Propensity #ABM #SQL #MQL #leads #brandengagement

Don’t sleep on how transformative ABM can be for your sales strategy! At Propensity, we’re making it easy to test-drive ABM with our FREE 30-day trial. With your free trial, you’ll be able to: 🔹 Use intent data to accurately identify in-market accounts 🔹 Sample GDPR-compliant intent data 🔹Receive insights on what topics your key accounts are researching Get started with our FREE ABM trial: https://lnkd.in/eMyutGDz #Propensity #ABM #freetrial #digitalmarketing #sales

Propensity CEO Sumner Vanderhoof will be delivering a Deep Dive on ABM at this year’s INBOUND24 in Boston. On Thursday September 19 at 10:45AM, let Sumner walk you through the 5 stages of an ABM outbound funnel and how to implement the process no matter your ABM tech stack. No matter your level of ABM knowledge, the session is designed to give you the tools you need to improve your outbound conversion numbers. RSVP here: https://ow.ly/LlXm50SxQmH #Propensity #ABM #INBOUND24 #DeepDive #Boston

If your company leverages Salesforce, don’t forget to integrate your Propensity ABM account! Learn all about lead distribution and a few key best practices for leveraging it in Salesforce so you can optimize your sales workflow and overall ABM strategy all in one go! Find your Salesforce/Propensity Best Practices here: https://ow.ly/elzH50QLzlX #Propensity #Salesforce #leadsdistribution #techstack #ABM #CRM

📣 Attention B2B growth leaders 📣 #INBOUND24 hosted by HubSpot is coming soon! From September 17-20, business, marketing, and sales leaders are converging at INBOUND 2024 in Boston to make magic. ✨ 🪄 Stop by Booth 42 and see firsthand how our ABM platform can automate your ABM campaigns in less than 30 minutes. ⏰ Not attending INBOUND? No worries! See how Propensity is driving 7X more opportunities and 3X win rates. Get a free trial now: https://ow.ly/cVji50PBpNE See you there or online! 💼🚀 #PropensityABM #inbound23 #abm #abmmarketing #marketing #sales