Our annual State of Programmatic report is now live! Download it today: https://lnkd.in/enzgyAP9 This exclusive report details the top programmatic trends to be expected from advertisers in 2024. Report insights include: 📈 Media channel winners & losers 🍪 Signal loss preparedness 🧠 Impacts of artificial intelligence #programmaticadvertising #ctvadvertising #cookielessfuture #contextualadvertising #programmatic #contextual #ai #aiadvertising
Proximic by Comscore
Werbung Dienstleistungen
New York, NY 870 followers
Your privacy-resilient audience partner.
Über uns
Proximic by Comscore, a division of Comscore, Inc. (NASDAQ: SCOR) is a leader in programmatic targeting. Powered by Comscore’s trusted datasets and the industry’s leading natural language processing contextual engine, Proximic by Comscore enables media buyers and sellers to maximize the scale and performance of their campaigns. Through an innovative suite of ID-free audience and contextual targeting segments Proximic by Comscore supports the evolution of the programmatic ecosystem, enabling clients and partners to continue executing impactful advertising strategies. To learn more please visit https://www.proximic.com.
- Website
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https://www.proximic.com
External link for Proximic by Comscore
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 11-50 Mitarbeiter
- Hauptsitz
- New York, NY
- Typ
- Öffentliches Unternehmen
- Gegründet
- 2023
- Spezialitäten
- Digital Marketing, Machine Learning, Artificial Intelligence, Programmatic Targeting, Predictive Targeting, Contextual Intelligence, Privacy-Forward Marketing, Media Buying, Media Selling, Identity, and Audiences
Standorte
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Primäre
Wegbeschreibung erhalten
New York, NY, US
Employees at Proximic by Comscore
Aktualisierungen
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After nearly five years of preparing for a world without third-party cookies, one of the biggest players is dropping out of the race entirely, leaving much of the industry feeling exhausted. But does this mean we all have to get back in our starting blocks and begin again? Not quite. While the promise to rid the industry of cookies continues to be in flux, data privacy regulation has been moving full steam ahead. 🏃♂️ 🏃♀️ 💨 We’re breaking down why the latest cookie decision won’t halt data privacy progress in our latest blog. Meet us in our privacy era ⤵ https://lnkd.in/ezu3RPY3 #cookies #dataprivacy #audiencetargeting #contextual
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Could there be a better time to announce a sports targeting partnership?! We think not! 🥇 While athletes from around the world are making history this week, we're teaming up with our friends at Sports Innovation Lab to make some of the most sought after sports audiences available for programmatic targeting. At Proximic by Comscore we're extremely passionate about supporting women's sports and providing advertisers with the ability to reach the growing base of women's sports fans, making this project extra special to us. Read more below to learn how you can go for the targeting gold with multiple Women's Sports Fans audiences, Youth Sports Parents audiences and many more! 🏀 ⚽ ⚾ ⤵
🚨New Audiences Alert🚨 Sports Innovation Lab has partnered with Proximic by Comscore to launch cutting-edge addressable audiences built upon both transaction AND viewership data. With these new programmatic audiences, advertisers can target high-demand sports, media, & entertainment consumer groups more efficiently than ever before. These audiences encompass some of the most highly sought-after consumers such as Gen Z, Youth Sports Parents, Women’s Sports Fans, Collegiate Sports Fans, OTT Subscribers, & more! Brand marketers need to jump on this opportunity to increase targeting precision and ultimately boost return on ad spend (ROAS)! Curious about this enhanced partnership with Comscore, Inc.?⬇️ 📈Join us for our 15-minute webinar breakdown on August 8th at 1pm EST by signing up here: https://hubs.la/Q02JByXx0 🌟Read the press release here: https://hubs.la/Q02JBhWY0 🌟See the full list of audiences here: https://lnkd.in/gXBNBC_f
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With the political landscape in the U.S. really picking up steam we're thrilled to be partnering with Nexxen to make our unparalleled political linear retargeting audiences available to Nexxen's customers. Learn more below ⤵
As the U.S. election heats up, Nexxen is thrilled to be launching a variety of new tools and partnerships for political advertising, from our Political Dashboard (powered by Nexxen Discovery) to our audience partnership with Proximic by Comscore. For more on how this offering is helping strengthen and transform campaign ad strategies, read the latest from Marty Swant in Digiday today! https://lnkd.in/g4TPQ7bb
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In a new article from AdExchanger, Proximic by Comscore's Rachel (Eisenberg) Gantz explains the importance of thinking about privacy regulations separate from cookie-deprecation and emphasized the urgency of proactively adopting a future-proof privacy strategy when it comes to digital advertising. Yesterday's news from Google is yet another reminder that the advertising industry should remain focused on what can be controlled — and that is innovating to create solutions that protect consumer privacy. "Don't look at other tech platforms. Instead, advertisers need to set their own pace to keep up with the rapidly shifting climate around privacy", Rachel explains. Read the full article: https://lnkd.in/e77CSZr5
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Wondering where the Proximic team has ~bean~ lately? The Windy City of course🌪 🌆! Our Proximic by Comscore leadership team gathered in Chicago this week for an inspiring strategy offsite. Over the last 3 days, the team was steadfastly focused on plans to advance innovation for our privacy-centric, ID-free targeting to ensure superior outcomes for brands and publishers as the industry evolves. Huge thanks to our friends and partners 🤝 at Basis Technologies for letting us hang in their awesome office space! #comscore #contextual #AI #programmatic
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At Proximic by Comscore, we believe in being proactive, not reactive. With signal loss already wreaking havoc on targeting scale, waiting for cookie deprecation is not an option! Our ID-free audience solutions are designed to help you navigate the future of digital advertising without relying on cookies. Learn more about how we can future-proof your strategies today: https://lnkd.in/eYDe2F3s #Programmatic #cookiedeprecation #contextualtargeting
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Happy 25th anniversary Comscore 🎉! Check out this profile on Proximic by Comscore's Angela Bianco Rodriguez. We're so lucky to have you with us!
As we continue to highlight some of our longest serving employees ✨ today’s spotlight is on Angela Bianco Rodriguez, the Global Head of Sales for Proximic by Comscore. She cites the ever-changing media landscape as one of the qualities she loves about working at Comscore, Inc. Swipe through our interview with Angela to read more in this series celebrating our people during Comscore's 25th anniversary. #mediameasurement #modernmedia #adtech #comscore
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At Proximic by Comscore we're honored to be such a unique part of Comscore, Inc.'s 25 year history. Check out what our CEO Jon Carpenter has to say about how we're looking ahead to solve the most complex challenges in modern media. Cheers to the next 25! 🎉
Comscore, Inc. is celebrating its 25th anniversary throughout July! We’ll be sharing insights and events marking our journey as an innovator in measurement since the summer of 1999. Our thanks first and foremost goes to our clients, partners and friends 🙏 for their collaboration throughout the years. Read the message from our Chief Executive Officer, Jon Carpenter, at this link ➡ https://lnkd.in/em5UYcfP #mediameasurement #adtech #crossplatform #comscore
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We're thrilled to announce that Proximic by Comscore's industry-exclusive Legal Drinking Age (LDA) 🍻 targeting is now available for activation across CTV! Our innovative LDA solutions empower advertisers and publishers in age-restricted industries to overcome targeting challenges while maximizing campaign reach and effectiveness. Check out our latest blog post to learn more about how Comscore, Inc.'s LDA targeting and measurement solutions can help you reach your ideal audience effectively across platforms: https://lnkd.in/grcYAR82 Contact us to learn more about how Proximic can drive your campaign success: https://lnkd.in/g4JHQQbY #programmatictargeting #legaldrinkingage #alcoholads #CTV
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