Schilling Cider

Five of our ciders were awarded medals at the 7th Annual Cidercraft Awards by CIDERCRAFT Magazine! The cidermaking industry is full of artistry and talent, and we’re honored to have our ciders recognized by the competition’s expert panel of judges: - Non-Alcoholic/Alcohol Removed: Ground Control - Double Gold - Modern Dry: Dryabolical - Double Gold - Modern Sweet: Local Legend - Gold - Imperial Cider (Apple Only): Excelsior Imperial Apple - Platinum - Spiced: Excelsior Imperial Apple Pie - Platinum 

Cider aficionados, our Certified Pommelier Cameron Workman is giving a live Sensory Analysis webinar today through the American Cider Association. He'll guide you through an immersive sensory experience featuring cider from Brooklyn Cider House in New York. If you can’t attend the live recording, that’s no problem! It will be recorded and available to watch anytime: https://lnkd.in/gfkDMd8h

Schilling Cider has no plans to jump on the hard tea train, but the Pacific Northwest cidery still plans to meet similar consumer demand with its latest product launch: Schilling Hard Lemonade. https://lnkd.in/gtCq4qvh

Join our growing team! 🚀 We are looking for Portland, OR based Cider House Marketing Manager! See all of our opportunities: https://lnkd.in/gnAuJP8E

Thanks to Eric Phillips and Colin Schilling for sharing the news with us, and Jordan Driggers for writing! Yesterday, Craft Business Daily broke news that Schilling Cider is jumping into the hard lemonade fray with Schilling Hard Lemonade, but they believe they have a true point of difference: a fruit (apple wine) fermentation base. Check out the colorful pic below. Key facts: They want to signal premiumization in the space. The “goal” is to price six-packs of the new lemonades on the shelf for a dollar more than the category leader. Schilling Hard Lemonade will pilot in a West-Coast centric area, before potentially scaling to the producer’s 20-state footprint. The larger craft cider company is posting up best-in-class trends. A top 10 craft brand family in the Circana West region, Schilling is actually “zagging” where the larger industry is seeing potholes: While April was a rocky month for many big brewers (indeed, some sources have joked that they are going to make t-shirts emblazoned, “Easter Shift”), that month ended as Schilling’s second-best sales month ever. The company grew volume by 34%, outpacing its annual growth rate of 25%.  

Welcome to the ZEST COAST! Schilling Hard Lemonade is made for all you sunset seekers, get-outta-towners, and relaxed rendezvousers. Our IMPERIAL PINK LEMONADE, IMPERIAL BLUE RASPBERRY, and GUAVA LEMONADE are the real deal: fermented from fruit with real lemons and no artificial flavoring or color. Learn more about Schilling Hard Lemonade and find it in stores now: https://lnkd.in/gEt3jMUp Schilling Hard Lemonade has zesty new socials on Instagram and TikTok. Follow us there! 🍋 Instagram: https://lnkd.in/gEVQpZ84 TikTok: https://lnkd.in/gQN5HsGZ

Take a rocket on the cider side and join our growing team! 🚀 See all of our opportunities: https://lnkd.in/gnAuJP8E

Introducing STRAWBERRY RHUBE AWAKENING, our new summer seasonal cider that’s semi-sweet and furr-ociously fruited! Sun-kissed for extra strawberry juiciness. Balanced with the tartness only a grandparent’s cheek-kiss and judgment can bring…or by mixing rhubarb with strawberry. This is a rhube awakening! Find this sensational seasonal when you visit the Cider Finder on our website. #cider #hardcider

We see #sustainability as a way of life, and it’s our responsibility to take care of the environment that sustains us all. Here's how we’re continually trying to minimize our impact on the planet. You can help make a difference when you sip our ciders! There's still time to grab our EXCELSIOR IMPERIAL APPLE and LOCAL LEGEND ciders for our KEEP IT WILD campaign. For every can or draft pour sold, we’re giving back 5% to organizations to support their work in protecting the delicate ecosystems and endangered spaces in their area. Find our ciders here: https://lnkd.in/gQypAnem #earthmonth #hardcider #cider

Happy #EarthDay! 🌎 At Schilling, we believe “green” isn’t just a color, it’s a way of life and it’s our responsibility to help take care of the environment that sustains us all. We’re passionate about creating delicious craft beverages while doing our part to minimize our impact on the planet. There’s a week and a day left of KEEP IT WILD 2024. For every EXCELSIOR IMPERIAL APPLE and LOCAL LEGEND can or draft pour sold, we’re giving back 5% to organizations to support their work in protecting the delicate ecosystems and endangered spaces in their area. Learn more: https://lnkd.in/dW_UPCH4