Spaceback

Did you know that Social CTV creative delivers a different experience based on time of day? This innovation is a first in the industry. 👀 During the daytime ☀️, Spaceback delivers a light mode experience, while in the evening 🌙, Spaceback delivers a dark mode experience. And, this all happens automatically. Ultimately, this feature will improve the overall user experience. 🚀 #SocialCTV #creativeautomation #innovation

Preserving the authenticity that social platforms provide is one of our highest priorities when it comes to generating creatives. 💥 One way we do this is by making creatives dynamic. The number of likes and comments regularly update across the open web and CTV environments, accurately reflecting the original social post. 🔥 #dynamiccreative #socialmedia #DCO

Let Nick Kalse or Brady Akers know if you’ll be at DMEXCO - Digital Marketing Expo & Conference later this month! 🚀 #DMEXCO #marketingconference #advertising

The 2024 election season is setting new records for political ad spending, fueled by the explosive growth of digital formats like CTV and social. Spaceback is contributing to this transformation by converting social posts into high-quality programmatic creative in minutes. ⚡️ By partnering with Spaceback for your advocacy and political campaigns, you can ensure a better user experience for voters and stay ahead of the competition. Discover how in Lilly Zoller’s blog post in the link in the comments below. 🇺🇸 #politicaladvertising #SocialCTV #SocialDisplay

In a recent campaign, Social CTV creative showed improved performance over standard creative in the following categories: 👇 💥 +22% aided awareness 💥 +19.5% ad recall 💥 +26.1% consideration 💥 +18.4% purchase intent 💥 +24.5% brand preference 💥 +24.2% favorability Check out the full story at the link below. 🚀 https://lnkd.in/eF6Y6FeU #CTVadvertising #brandlift #SocialCTV

Creating impactful TV ads can be daunting for SMBs. With production costs often running tens of thousands of dollars, many brands find it challenging to break into TV advertising. 🤔 But that’s changing. 👀 We’re thrilled to partner with Paramount Advertising and their newly launched Paramount Ads Manager, a self-serve advertising platform designed to help SMBs get their businesses on the largest screens in the home. 💥 Head to the link below to learn from Paramount Ads Manager’s VP of Marketing, Kira Federer, about how advertisers can easily make their existing social media ads TV-ready to promote across Paramount+, the fastest-growing streaming platform. 🚀 https://lnkd.in/dhY8S_2d #SMBs #Paramount #CTVadvertising

When you combine ad sizes like 300x250 and 336x280 in the same campaign, we’ve seen a significant increase in: 🚀 Available impressions 🚀 User engagement 🚀 And CTR! While 300x250 creative has similar dimensions to 336x280, running both ad sizes in your campaign will unlock new inventory! 💥 Long story short, creative changes (like additional sizes) can lead to optimizations that improve campaign results. That sounds like a successful campaign strategy to us. 👊 #creativeoptimization #SocialDisplay #displayadvertising

We are thrilled to welcome Serena Fanelli to the team! 🎉 Serena will be working on our team in the UK by developing more business across the pond as Spaceback continues to be everywhere on every screen. 🇬🇧 We’re excited to work with you! 🚀 #marketplacedevelopment #advertising #UK

Launching multiple creative for the same campaign can be time consuming. But did you know that our feature Feeds can help you streamline your creative? 🤔Here’s how: Feeds are a collection of one or more (up to 80!) creatives per ad tag. 😱 This feature gives you more control over advertising campaigns. You’re able to add new creative and turn it on or off at the flip of a switch. 🔥 Feeds also makes it possible for you to activate your campaigns the same day with just a few clicks. 👀 Give it a try today! 🚀 #adtech #SocialDisplay #advertising

We have some exciting professional development news to share! 🎉 Spaceback has promoted several rockstars on our Customer Team: 🔥 Ellen Savatski is now our Director of Customer Success 🔥 Gretchen Paige is now our Customer Success Lead 🔥 Anthony Saran is now our Director of Client Operations Congratulations to all three of you! Spaceback would not be where it is today without your hard work and dedication to providing our customers with the best support. 👏 #professionaldevelopment #customersuccess #promotions