SPARK

We’re marketers. Our job is to foster connections. But sometimes we need to remember to connect with each other—like truly connect. We might live in digital world, but we’re not digital people. 🤖 Over-relying on digital communication can sometimes be a roadblock to effective collaboration. Here are some tips from our team on how they speak up when the digital space just won't cut it. 📣 #SPARKbrand

Our very own Elliott Bedinghaus featured in Digiday? Very demure… Elliott shared insights on which brands are taking advantage of microtrends shaping mainstream marketing. 🔥 This article is a must-read for anyone looking to stay ahead in the ever-evolving world of advertising: https://heyor.ca/MGR93W #SPARKbrand

In social, we acknowledge that a strong strategy and compelling content supersede the existence of any one platform. With TikTok's future uncertain, the real question is not just "What now?" but "What’s next?" Check out SPARK's perspective and recommendations here: https://heyor.ca/Gm0PDQ 🔥 #SPARKbrand

As the dog days of summer come to an end, SPARKlers across the country are soaking up every bit of the season's magic. From international trips to exploring home states, travel is part of our essence. We love working in the travel & tourism space because we're travelers—seeking adventure and inspiration wherever we go. 🌎🌲🏖️🏔️🌸 #SPARKbrand

Most nonprofits invest their money in their cause—not their brand. Enter STOKED, our yearly pro bono initiative. Once a year, we select a nonprofit to receive a completely free rebranding or creative campaign. They share their compelling mission, we bring the creativity and strategy. ✌️ To read more about our past STOKED projects, visit: https://lnkd.in/e2z_ynVq #SPARKbrand #NationalNonprofitDay

SPARK x Miller’s, party of 2? Your table is ready.🍻 We’re thrilled to announce our newest client partner, Miller's Ale House Restaurants! #SPARKbrand

Leading the global brand and marketing strategy for Brand USA with R&R Partners and our Worldwide Partners, Inc. network proves what’s possible when independent agencies join forces. 🌍 Curious how WPI is making it happen? Take a look: https://heyor.ca/RGa5pd #SPARKbrand #RRPartners #BrandUSA

In today's competitive landscape, consumers have an ever-expanding number of choices. That's why the power of a strong brand cannot be understated. For hospitality brands, more than logos and slogans, a comprehensive strategy is the key to turning a name into a desired destination. 🗝️ To read more about our take on Branding in Hospitality, visit: https://heyor.ca/hR1eYU #SPARKbrand

Yes, agency pitches are a loaded topic – especially if there's spec work. And yes, we participate in them. But with a measured approach. Here’s a look at what it takes and our tips for how we choose whether or not to go all in. #SPARKbrand

Just like simple numbers are the building blocks of complex equations, inspiration is an essential component of creativity. But what do we do when inspiration escapes us… Especially when we need it most? We phone a friend (or co-worker, in this instance)! Each and every one of us has a unique perspective and a varied skill set. If you think about it like math, we all add a different layer to the equation through skills and experiences that we bring. By surrounding ourselves with others and opening the creative process to collaboration, we grant access to limitless ways to spark inspiration. We multiply each other's abilities and push beyond our own limits. In this way, collaboration is a true gift to creativity. Plus, we think it's always a bit more fun to play with others. 😉 #SPARKbrand