22Squared

Big round of applause for our very own Della Mathew, judging the 2024 #ADCCawards! Good luck to everyone and happy 75th anniversary to ADCC | The Advertising & Design Club of Canada 🙌

With only 5 days left to vote on next year's SXSW panels, show some love for our conversation on AI and how to use it to enhance the creative process 🤖 The discussion on blending artificial intelligence with human creativity will be led by Sarah Anderson (President, Trade School), Dayna Hall Carter (Executive Director of Creative & Technology, Trade School), and Dan Hou (Founding Partner, Eskridge). Help us out by casting your vote before August 18! ✨ https://lnkd.in/etiJjzey 

Whether it’s getting into therapy or getting insurance coverage 87% of Gen Z across the US, UK, Canada, and Australia have turned to TikTok for health or nutrition advice 📈 Plus, over 1/3 of Gen Z in the U.S. trust TikTok more than doctors 🤯 Instead of lamenting TikTok as the next WebMD, the health industry should look to meet them where they’re at 🥼 We're in the running for a SXSW panel discussing the tactics for embracing youth culture, reaching people where they are, and ensuring more young folks get what they need -- led by our incredible Chief Inclusion Officer Janis Middleton, Fusion92's Jeff Scott, and Vladimire Calixte of Therapy For Black Men 🤝 🗳️ Cast your vote below until August 18th: https://lnkd.in/e9i7HqaQ

And just like that…we’re saying goodbye to our amazing interns 🥹 We're so grateful for their help - they've definitely earned their superlatives in our book! Here’s to your new adventures ahead and always continue to be #ImpossibleToIgnore 🚀

Atlanta - mark your calendars 🗓️ Join our Chief Inclusion Officer Janis Middleton on July 31st for an event with She Runs It to discuss innovative strategies corporations can use to build up DEI initiatives for a thriving workplace 👏 Let's get into it!!

We're passing the phone to...our interns 👋 Get to know our mighty squad for the summer, and show them some ❤️ for creating this video from concept to execution!

Our mission to eradicate "pause" culture and the homophobia associated with it made it to Ad Age 🙌 Launched during Pride and Men's Mental Health Month, the NO PAUSE Project is our answer to toxic masculinity. After all, real men are confident in who they are humans. Thanks Sabrina Sanchez for spotlighting the NO PAUSE Project and its partnership with Therapy For Black Men! https://lnkd.in/eN_yDE8D

If your group chat is still buzzing about Cannes, send them this ⬇️ Janis Middleton, our decorated Chief Inclusion Officer, shared her experiences with The Drum's Richard Draycott as a first-time Cannes attendee, especially from a DEI lens. After all, to quote Janis - "while Cannes highlights the best creative ideas around the world, I am pleased to see that it is becoming common knowledge that great creativity starts with the people creating it." 🙌 https://lnkd.in/e2qMcbpv

It's a happy day when our 22ers get tapped by the media for their expertise 🎉 Maddy Apsey, our Director of Digital Investment, spoke with Digiday's Sam Bradley on email marketing and using valuable first party data to inform activity on other channels 👏 Give it a read and learn more about our team's latest email campaign for Party City to bring the Halloween fans into stores on the off months - Halloween in July, anyone? 👻 https://lnkd.in/esxDxBPn

Every man should have the confidence to enjoy the things they love - like a glizzy (Alexa, DON’T play BBL Glizzy) 🌭 That’s why we launched the NO PAUSE Project because we’re done with pause culture. Thank you Ads of the World by The Clios for amplifying our mission of expanding the idea of masculinity. https://lnkd.in/eP5xidUx