Sprig

In today's data-driven world, it's easy to get lost in numbers, charts, and KPIs. But to build truly exceptional products, we need to go beyond the data and focus on the humans behind the numbers. Sprig CEO Ryan Glasgow shares his vision for the future of product development—where ”experience analytics” empowers us to understand not just what users are doing but why they are doing it. Read the full post now and discover how Sprig is leading the charge with AI-powered experience insights that enable you to build products for people, not data points: https://lnkd.in/gwFnYkch

Ready to add Heatmaps to your Sprig studies but unsure where to start? 🤔 We’ve got you covered! Check out our step-by-step video on how to effectively use Sprig Heatmaps to: 🔎 Identify user engagement hotspots 📍 Pinpoint UX issues 💫 Make experience-data-informed decisions Watch the tour video below and start transforming your product experience today! 🚀 Tour guides 👉 🗺️🔥: Ana Gubin & Denisse Dominguez

As the first product manager at Weebly, I helped scale the company to over 50 million users. With so many eCommerce stores, yoga studios, and restaurants using our product, relying on a handful of customer conversations to guide decisions wasn’t ideal. As a result, we made most our decisions based on product analytics data. 🔢 Sure, we conducted customer interviews and sent out email surveys, but with each interview taking thirty minutes and email survey response rates of just 1-2%, the small sample sizes didn’t always represent our growing user base. 💬 Now, with AI, we can finally build products based on people’s experiences with our products, not just their actions. AI can analyze thousands of user experiences in real-time, capturing each person’s frustrations, goals, and emotions, so we can see the “why” behind user actions and how we can improve user experiences. 👩💻 That’s exactly what we’ve built with Sprig 2.0, and I’m excited to share more next Thursday, September 5th, when we unveil the next version of our platform. 🚀 Stay tuned! In the meantime, keep an eye out for our bus ads around San Francisco. 📅

We are hiring! Check out all of Sprig's open roles here🚀: https://sprig.com/careers

Be sure to join us tomorrow as Teresa Torres and Sprig's Cecilia Liu share "An Expert Guide to Testing Product Assumptions"! You won't want to miss out on this one! Sign up below ⤵ Signing up will also give you access to a recording of the webinar 🎥

Any given 𝚜̶𝚞̶𝚗̶𝚍̶𝚊̶𝚢̶ Tuesday 😤 Looking to learn more about Sprig’s AI-powered product experience platform? Each Tuesday at 11 AM PST, our expert Solutions Consultant, Denisse Dominguez, showcases Sprig's platform to show you how some of the world's best product teams—like Notion, Dropbox, Webflow, Robinhood, and many more—are using Sprig to fuel product innovation. 🚀 Sign up here to join tomorrow's: ➡ https://lnkd.in/gqBS8KUX

Another Sprig bus ad spotted in the wild! 🤩 Send me your photos as you spot Sprig around San Francisco.

Long before ChatGPT took the world by storm, Sprig’s Kevin Mandich was already pioneering AI and machine learning. With over a decade of experience in the field, Kevin sat down with Daniel Bean from Mixpanel to share his perspective on building with AI and how Sprig is using it to shape the future of product experience insights. 💫 Read the full interview below ⬇

As a former PM, I’ve found that the best products I’ve built—the ones that won TechCrunch Disrupt, the Apple App Store Awards, and the Time Magazine App Award—came from deeply understanding the people I was building for. Too often, we rely on analytics alone to make product decisions, forgetting that each data point represents a person: perhaps Taylor, Alex, or Emily. 👩💻 I started Sprig to help product teams build for people, not just data points. To truly personalize product decisions, we must understand the sentiment behind them in real-time as users experience our products. To achieve this, we need experience insights—a new type of data that goes beyond numbers. This layer captures users’ goals, frustrations, and opinions, giving us a clearer picture of how our products impact people and where they might fall short. At Sprig, we’ve been transforming our experience insights platform to be AI-native, with nearly every core workflow driven by AI. On September 5th, we’ll unveil Sprig 2.0—the world’s first AI-powered experience insights platform! 🤯 📅 Sprig 2.0 empowers product teams to ask the right questions, uncover real-time insights, and generate AI-driven solutions to build for people, not data points. 🚀 Stay tuned! In the meantime, keep an eye out for our San Francisco ad campaign and read my full perspective in the comments below! ⬇️

Every step matters!