Thrilled to be recognized as Ad Age Small Agency of the Year: Purpose at the Small Agency Awards tonight! This award is a testament to the sheer creativity and hustle of our entire StrawberryFrog team. Our folks punch above their weight, consistently delivering knockout results for big-name clients. https://lnkd.in/e_yDpprM #StrawberryFrog #SmallAgencyAwards #MovementThinking
StrawberryFrog
Werbung Dienstleistungen
New York, NY 16,844 followers
Renowned creative driven marketing agency, famous for Movement Thinking™.
Über uns
StrawberryFrog is the legendary marketing and advertising agency, creating ambitious futures for the world's most iconic brands. StrawberryFrog is the world’s only Movement Marketing agency providing clients with strategic and creative excellence and innovation. StrawberryFrog has been recognized as one Fast Company’s Most Innovative Companies. We are known for our unique approach to branding and marketing strategy, with a philosophy we call "Movement Thinking". Instead of traditional advertising methods, which may focus purely on the attributes of a product or service, Movement Marketing creates a social or cultural movement around a brand, connecting it with broader human values, emotions, and community behavior to mobilize your consumers and employees. This approach is designed to engage people on a deeper level, fostering loyalty and advocacy by aligning the brand's values with those of the customers. By doing so, StrawberryFrog seeks to not only sell a product or service but to also instill a sense of purpose and belonging among consumers, mobilizing consumers and galvanizing your employees. StrawberryFrog works on integrated campaigns that utilize a variety of channels and touchpoints, from AI, digital and social media to experiential and traditional media, to create a cohesive and powerful movement that resonates with the public. For more information, visit StrawberryFrog.com and on Instagram: @frogism
- Website
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https://www.strawberryfrog.com
External link for StrawberryFrog
- Industrie
- Werbung Dienstleistungen
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- New York, NY
- Typ
- In Privatbesitz
- Gegründet
- 1999
- Spezialitäten
- Cultural Movements, Brand Building, Anthropological research, Digital presence, social media, Creative excellence on all platforms, Comms architecture/planning, NPD development, Global brand stewardship, Advertising, Analytics. Global offices, movement makers, purpose branding, activating purpose, New York Advertising Agency, Brand building, Design, Brand identity, Content, Movement Inside, Movement Outside, Movement Marketing, Advertising , Advertising agency, Branding, and Employee Value Proposition
Standorte
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Primäre
Wegbeschreibung erhalten
60 Madison Avenue
Penthouse
New York, NY 10010, US
Employees at StrawberryFrog
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Scott Goodson
Co-Founder @StrawberryFrog, @MachWon, @Inplural, best selling author of Uprising, and Activate Brand Purpose, Mentor.
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Maryam Banikarim 🗽🚕 ❤️
Managing Director @ Fortune Media C-Suite Exec: Tech . Hospitality . Media | Public Company Director | Trustee | Advisor I Creator I Speaker + Proud…
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Michael Mickl
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Chip Walker
Brand, Business and Cultural Strategist | Author | Keynote Speaker ➤ Activating and Actioning Purpose Based Brands
Aktualisierungen
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Think a sporting event or a concert are the only things that can unite thousands of people? See how StrawberryFrog ignited Northwell Health’s purpose through the RAISE HEALTH movement, rallying over 80k of their employees and thousands of New Yorkers. #StrawberryFrog #NorthwellHealth – #RaiseHealth #Northwell #BrandPurpose #ClientWork #Movement #MovementMakers #MovementMarketing #FutureofWork #Results #Mission #Vision #BrandMission
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Meet Sainid Lojero, our Business Development Manager and first Featured Frog! Watch now and learn about how she got into the sales side of the industry and how generosity drives her every day work. #FeaturedFrog #BusinessDevelopment #Generosity
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As National Wellness Month draws to a close, let’s focus on cultivating a workplace culture that prioritizes mental health and well-being! At StrawberryFrog, we support mental wellness every day. We have a mandatory thirty-minute Wellness break during each workday for meditation or a quick walk, which can help reduce stress and boost mental clarity. #StrawberryFrog #FutureOfWork #MovementInside #NationalWellnessMonth
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When you see our work, we hope it hits different compared to all of the noise out there in this industry. Swipe to learn more about this week’s Gen Z Slang term, “hits different,” in our Gen Z Slang series. #StrawberryFrog #GenZSlang #Communication #GenerationGap #HitsDifferent
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“My grandmother gifted me a collection of Emily Dickinson's poems before she passed away, with a card marking her favorite, ‘Much Madness is divinest Sense.’ This poem has since become my favorite, inspiring me to delve deeper into ideas, opinions, and creations, especially those that challenge cultural and personal norms. It remind me that truly understanding something requires patience and a little madness.” -Sofia Borletti, Junior Strategist #StrawberryFrog #EmployeeSpotlight #Strategy #LookBeyondtheSurface #Understanding
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Wondering how collaboration and continuous learning inspire innovation at StrawberryFrog? Our founder and CEO Scott Goodson shares his insights in The Drum: “Staying up-to-date is the name of the game, folks. If you’re not constantly learning, you’re falling behind.” Explore Scott’s full perspective in the article linked here: https://bit.ly/3AwZtR3 #StrawberryFrog #Collaboration #Innovation
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For Woody Creek Distillers, we created brand ambassador Willie Creeks (played by William H. Macy), an enigmatic music legend who defines what it means to buck convention, not tradition, and “age like a badass.” The advertising, social content and lyrics in each of his songs evoke the shared philosophy of Woody Creek Distillers – that you’ve got to give it your all, no matter the cost or your age. The media – and consumers – loved it. See more Movements that move people to move business at the link below. https://lnkd.in/d36vN5VY #StrawberryFrog #WoodyCreek #25YearsofMovements #ClientWork #MovementOutside #MovementMakers #Vision
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Our summer Tadpoles are going to take so much of what they’ve learned into their fall classes! Hear some of the top things Ellis Goodson, Finn O'Sullivan, Lucy Bickel, and Manoela Mota Rodembusch learned throughout their internship in this installment of our Tadpole Talks series! #SummerInternship #TadpoleProgram #Frogpond #NextGeneration #FutureofAdvertising
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“It’s not just what you’re saying in your Super Bowl Commercial. It’s the hiring you’re doing. What is the makeup of your senior management? It is how are you treating your employees?” Hear our Head of Strategy Chip Walker and our Founder and CEO Scott Goodson discuss how a brand purpose must come to life both inside and outside the company. Listen now with the link below. https://lnkd.in/edejzf6s New York Festivals #StrawberryFrog #PurposeHaze #ChipWalker #BrandPurpose #PurposeMarketing