Strike Social

Are you ready for more personalized and effective ad campaigns? Meta has announced significant updates to its advertising system that aim to deliver tailored results based on your unique business goals. ⬇️ 👉 Want to know more? Head over to Meta for Business post for more details ✅ Save 20% on your Meta campaigns guaranteed. Strike Social's AI-powered experts maximize your ROI while scaling your reach. Let us prove it with a free strategy. #Meta #MetaAds #advertising #paidsocial #mediabuy

As we gear up for Labor Day, we're reflecting on the incredible journey we've shared as a team at Strike Social. 👇 ✅ (Let our team experts handle your paid social campaigns. Message us. We provide strategic business outcomes through tailored solutions.) Each pod has played a vital role in our success, contributing their unique skills and perspectives. 💭 Remember the story of our client, a leading QSR chain that wanted to amplify brand awareness across its 50+ branches in the United States? We crafted a strategic campaign that leveraged the power of YouTube's Skippable TrueView In-Stream ads and Connected TV. We achieved fantastic results by targeting a diverse audience with varying weekly budgets and Limited Time Offers (LTOs). 👉 Read more about it here: https://lnkd.in/gzXMviGR ✅ Our meticulous YouTube ad strategy, driven by a continuous optimization approach and dynamic creative rotations, ensured that the campaign reached the most relevant targets and achieved optimal results. This case study is a testament to the power of our data-driven approach and our team's expertise in crafting successful social media campaigns. 🫡 Thank you to our incredible team for their hard work and dedication! We're excited to see what we can accomplish together in the future. 🤝 #LifeAtStrike #LaborDay2024 #workculture #teamculture #YouTube #YouTubeAds #Success #Story

What's New On Meta? Meta Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Meta updates!) ♻️ Meta Lets Users Post Across Instagram, Facebook, and Threads The tech giant has just launched a new feature allowing users to cross-post content between Instagram, Facebook, and Threads. This means you can amplify your social posts across all three platforms, reaching a massive audience of over 2.5 billion daily users. With this update, creators can gain more traction for their content and boost engagement on Threads, which is still in its early stages and hasn’t yet introduced ads. Keep in mind, though, that the feature is currently limited. Users can only cross-post text and link posts; Reels and Facebook videos are not included. Also, captions and hashtags from Instagram posts will be converted into plain text on Threads. 💬 Meta Introduces New Labels for Messenger Business Chats Meta is rolling out new labels to clarify how data is handled in business chats on Messenger. Now, business conversations will feature a “Business Chat” label in the top title bar, and a new shortcut link called “Business Chats and Your Privacy” will provide more details about data usage. Unlike personal chats, which are protected by end-to-end encryption, business chats lack this level of privacy by default. This means that information shared in these interactions could be used for ad targeting and marketing by Meta and the businesses involved. 🎯 Meta Launches Tools for Precision Targeting Meta is rolling out updates to its ad platforms on Facebook and Instagram, focusing on AI-driven optimization and enhanced analytics. New tools include the “Conversion Value Rules,” allowing advertisers to adjust customer action values within a single campaign, and an optional incremental attribution model to optimize ads for conversions likely only due to ad exposure. Additionally, Meta’s updates enhance cross-publisher journey optimization, potentially increasing conversions by 30%, though there might be a rise in CPM costs. Integrating with Google Analytics brings a unified view of Meta ads and site performance, better multi-touch attribution, and insights for refining SEO strategies. (via MediaPost, Social Media Today, LLC, and Search Engine Journal) *source links in the comment section 👇 Meta for Business #creatoreconomy #influencermarketing #meta #updates #news #creators #threads #facebook #instagram

What's New In TikTok? TikTok Updates: Read the latest news about the platform 🗒 👉 (Follow us for more TikTok updates!) 📝 TikTok Notes Adds Topic Categories for Easier Navigation TikTok just rolled out a major update to its TikTok Notes feature. The platform's text-based tool now includes topic categories like Entertainment, Memes, Food, Travel, Sports, and Gaming, with even more to explore. This update makes it easier for users to discover content that matches their interests while giving creators a new way to reach targeted audiences. As TikTok continues to evolve beyond video, this move signals a deeper focus on enhancing its text-based offerings. 🤖 TikTok Launches 'Create Your Own AI Voice' Feature TikTok just rolled out a new feature where you can create AI versions of your voice for video voice-overs, making your content even more personal and unique. In 10 seconds, you can generate an AI voice clone perfect for text-to-speech in your TikTok videos. Plus, it's super easy—just record a few lines, and you're ready! Your AI voice remains private, and you can delete it anytime. You can use this voice to translate your content into other languages, giving your videos global reach. This new feature gives creators more flexibility and personalization in their content. Check out TikTok's Privacy Policy for details on data usage and protection. 🎄 TikTok Releases 2024 Holiday Marketing Guide (Download link in the comment section) TikTok has just dropped its 2024 Holiday Shopping Guide, and it's a must-read for marketers. This 16-page guide contains key stats, insights, and trends to help you nail your holiday campaigns. From popular hashtags to user engagement trends, TikTok shows how its community plans to shop and interact this season. The guide also offers campaign tips, timelines, and content planning advice, making it an essential tool for anyone looking to maximize their holiday marketing efforts on the platform. (via TikTok Shop, Swipe Insight, and Jonah Manzano) *source links in the comment section 👇 TikTok for Business #creatoreconomy #influencermarketing #tiktok #updates #news #marketing #ai

Tired of your annual marketing plan being treated as an expense rather than an investment? It's time for a makeover! ⬇️ (♻️ Repost to share these insightful marketing tips) Jim Lecinski's latest Think with Google article provides valuable insights on how to transform your marketing plans into strategic investments. He makes a strong case for a more strategic and data-driven approach to marketing. By aligning initiatives with specific business goals and quantifying their expected ROI, CMOs can secure greater buy-in from the C-suite and drive more impactful results. ✅ Check out the full article in his post to learn how you can position marketing as a strategic partner rather than a cost center and drive significant business growth. #marketing #advertising #digitalmarketing #budget

Have you heard about this YouTube CTV Ads update? 👇 ✅ (Expand your reach to CTV viewers, connect with us: https://lnkd.in/g3r_duVi) Google has recently made significant updates to its YouTube CTV advertising model. But what does this mean for viewers and advertisers? In this new format, ad breaks are fewer and longer, potentially improving viewer experience. But how will this impact ad engagement? And what are the potential benefits for advertisers? We spoke with Arces, Strike’s Associate Digital Media Director and YouTube Ads Expert, to find out more. 👉 Read our article to get his insights and learn more about this exciting development. #YouTube #YouTubeAds #advertising # #performancemarketing

#YouTube has once again solidified its position as the leading streaming platform, according to Nielsen's latest The Gauge report. Here's WHAT YOU NEED TO KNOW 👇 👉 (Struggling to make YouTube Ads work for you? Let us help: https://lnkd.in/g3r_duVi) Key Takeaways: ✅ YouTube Surpasses 10% of Total TV Viewing Time For the 18th consecutive month, YouTube captured 10.4% of all streaming watch time in July. This marks a significant milestone, making YouTube the first streaming platform to surpass 10% of total TV viewing time. ✅ The Summer Olympics Boosted YouTube's Viewership While platforms like Peacock experienced increased traffic during the recent Summer Olympics, YouTube's popularity surged even further, likely due to its extensive coverage of Olympic highlights and clips. ✅ YouTube's Commitment to User Experience YouTube's growing share of TV consumption is not only due to its popularity among viewers but also to its commitment to improving the user experience. Google's recent announcement to minimize mid-roll ad breaks for longer-form videos further enhances YouTube's appeal. 📌 Here’s why you need to tap Strike Social... This continued dominance is also reflected in Google's pricing for CPM inventory in YouTube Ad Auctions. a) According to our YouTube benchmark report, in Q1 of 2024, mobile CPMs were 8.5% more cost-effective than CTV CPMs. b) Looking back year over year (Q2 2023 vs. Q2 2024), mobile CPMs were almost 19% less expensive than CTV CPMs. It's important to note that Google's pricing strategies can fluctuate based on factors like ad type, platform, and supply and demand. For instance, Google may be raising the floor on CPMs to encourage more marketers to use Shorts, while simultaneously offering more CTV inventory with YouTube TV, Google TV, and regular YouTube on CTV. ✅ Strike Social can provide tailored strategies to navigate these fluctuations and maximize your campaign's success. ✅ Our expertise in YouTube advertising, combined with our advanced analytics, allows us to identify the most effective approach for your brand. ✅ Contact us today to learn more about how Strike Social can help you boost your YouTube campaigns and achieve your marketing goals: https://lnkd.in/g3r_duVi #YouTube #YouTubeAds #advertising

Did you know that YouTube Ads can automatically create shorter, more engaging versions of your videos? ⬇️ 👉 (Follow us for more paid ads strategies!) Watch our YouTube Ads expert and Digital Media Director, Arces, explain how these features work and learn how to implement them in your next campaign. These features can significantly boost the performance of your Video Action Campaigns: - Default Opt-In for Video Enhancements: Google now automatically creates shorter, more engaging versions of your videos, saving you time and effort. - Quality Control: These enhancements undergo rigorous testing to ensure they align with your campaign goals. ✅ Ready to try it? https://lnkd.in/g3r_duVi #YouTube #YouTubeAds #GoogleAds #VAC #videoads #paidsocial #digitalmarketing #advertising

What's New On Instagram? Instagram Updates: Read the latest news about the platform 🗒 👉 (Follow us for more Instagram updates!) 📱 Instagram Reels Tests On Full-Screen Mode Instagram is testing a new Full-Screen mode for Reels to improve the viewing experience for select users, as shared by Lindsey Gamble. This update introduces a long-press option that provides additional settings and a Full-Screen mode that removes user interface elements like handles, captions, and engagement metrics for an immersive experience. The feature aims to let users focus solely on the video content. Currently available only to a limited user base, Instagram has yet to announce a wider rollout. This move highlights Instagram's ongoing efforts to enhance engagement with Reels amid competition from TikTok. 🚫 Instagram Adds Option to Hide Reels Share Count Jonah Manzano shared that Instagram has rolled out a new privacy feature for Reels, allowing users to hide share counts from public view. This option, available in the advanced settings during Reel creation or editing, ensures that only the creator can see engagement metrics like likes and shares. Users can adjust this setting later via the Reel menu or account settings. This update enhances user control over content visibility and reflects Instagram's ongoing efforts to offer more privacy and reduce social pressure associated with visible engagement metrics. 📈 Instagram Prioritizes Original Content in Recommendations Instagram has revamped its recommendation algorithm to prioritize original content over reposts. Announced on Threads, this update aims to boost creators' visibility by favoring original Reels and reducing the prominence of aggregated content. Adam Mosseri confirmed that this shift addresses aggregators' previous overreach and ensures original creators get the recognition they deserve. Creators will receive notifications when their original content is featured, enhancing transparency and supporting genuine content creation. (via Lindsey Gamble, Jonah Manzano, and Adam Mosseri) *source links in the comment section 👇 Instagram for Business #creatoreconomy #influencermarketing #instagram #updates #news #carousel #creators

How do different industries perform on YouTube? Our Q2 2024 YouTube Benchmark Report reveals shifts in ad performance across various verticals. 👇 👉 (Be the first to receive our exclusive reports: https://lnkd.in/gdwPYnxQ) While we saw a promising 18.62% drop in Cost Per View (CPV) compared to Q1, view rates took a surprising 13% dive. 🤔 This begs the question: What does this mean for different industries? Certain industries experienced a significant decrease in CPV. But the story doesn't end there. Some of them saw declined view rates, suggesting a shift in consumer behavior and ad effectiveness. ✅ Want to know how your industry performed? Read our article to know more! Download the full Q2 2024 YouTube Benchmark Report here: https://lnkd.in/gTb2D_FQ #youtube #youtubeads #performancemarketing #digitalmarketing #advertising #benchmark