Tapcart

If you still haven't seen Tapcart's 2024 BFCM Report you're leaving money on the table as a Shopify brand, guaranteeeed. Excited to be included myself and have insights from our team at Rebuy Engine! We've got advice on communicating and presenting your offers to your consumers to maximize AOV and ensure you're setting yourself up for a huge holiday season. So much goodness from so many brilliant people; fire advice from Bar Bruhis and the KnoCommerce team, Nihar Kulkarni and the ROSWELL team, & the team at Gorgias, Triple Whale, and more! Including a download link below, do yourself a favour if you're a DTC brand or an Agency and check this out!

"Will a mobile app generate incremental revenue?" We had the pleasure of sitting with Melanie Cummings, VP of Product & UX at Fabletics. Melanie shared her insights on the team's decision to launch a mobile app and the meticulous analyses that went into proving higher purchase rate and LTV on the mobile app channel. "We feel really good about it because we've done a lot of our homework. For us, it's proven incrementally valuable."

“Do I 𝙧𝙚𝙖𝙡𝙡𝙮 need this?” Whether in-store or online, we’ve all asked ourselves that question at checkout. And with consumers being more budget conscious this year, you can bet they'll be extra mindful of their BFCM purchases. So how can you optimize your customer experience to maximize impulse buying potential? Here’s how you can bridge the browsing to buying stage faster: - Enable one-click checkout and multiple payment options like Apple Pay, ShopPay, and Klarna. - Create urgency with countdown timers on limited-time discounts. - Create product bundles that offer greater value for money, tailored to different customer segments. Our friends at Rebuy Engine recommend optimizing your landing pages and checkout process to convert customers at a higher clip. Encouraging BFCM shoppers to complete their purchases without making the sales process feel overly transactional is key. On landing pages, Rebuy suggests using: - A free shipping progress bar - Tiered rewards and gift with purchase offers - ”Buy more, save more” discount incentives - Star ratings and reviews as social proof Our hope is that this inspires you to think of small tweaks you can make to help convert customers more efficiently so they’re not stopping to ask themselves “Do I 𝙧𝙚𝙖𝙡𝙡𝙮 need this?” at checkout.

How does Fresh Clean Threads use Retention.com and its newly-launched mobile app to impact lifetime contribution margin (LTCM)? Brendan Roeschel, VP of Retention + CX, explains 👇

Fact: In 2023, mobile devices accounted for $5.3 billion (or 56%) of Shopify’s total BFCM sales. With that number projected to rise in 2024, top DTC brands are equipped to capture and convert that traffic with a top-notch mobile strategy. We asked BFCM consumers how they plan to shop this year. Desktop? Phone bowser? Mobile app? Here’s what we found: - 51% of respondents plan to shop via desktop, a 6% DECREASE from 2023. - 57% plan to use their mobile phone browsers, DOWN 14% from last year. - 81% plan to use mobile shopping apps during BFCM. That’s UP a whopping 13% from 2023. The data tells us that with more consumers going mobile, a streamlined and convenient CX is crucial–especially during the high-traffic and highly competitive BFCM period. Simply put, if your mobile CX isn't up to snuff, you risk leaving significant revenue on the table. So what are the winning optimizations you can make to ensure your mobile experience meets the demands of on-the-go holiday shoppers? These are our recommendations. 👇

A mobile app + quiz strategy is a total no-brainer for Shopify brands 💬 📲 The Tapcart x Digioh integration is making it easier than ever to increase in-app personalization, engagement, retention, and overall experience. Here's just a few things that I love about pairing a mobile app and guided selling quiz 👇 💥 Create Gamified Engagement to increase mobile app engagement, session time, and conversion rates. When an app user takes a quiz, you're proactively learning more about who they are, what their interests are, and then showing them more of what they told you they want to see! 📲 Retarget with Zero Party Data to increase push notification relevancy and reduce likelihood of uninstalling. When you retarget with zero party data, a subscriber feels like the experience is tailored to them. 📈 Increase App Installs by offering in-app exclusive deals for those who take your quiz in-app. You can promote this onsite or in your email/SMS programs. 💰 Increase App Conversion Rates — See up to a 300% higher CVR when subscribers go through an in-app experience quiz. This is just the tip of iceberg but mobile apps are quickly becoming the go-to retention channel for countless Shopify brands. Being able to engage a user via quizzes set-ups a stronger experience from end to end and is a total win-win for brand and consumer. 📌 If you're looking to get this set up for your store, reach out to myself, Noah Rahimzadeh, or Jon Knott and Neal Goyal over at Tapcart! PS: This was pulled from a tactical training I hosted last week with our friends at Sendlane on 12 ways to Lower CAC through Marketing Efficiency. This was just one of the 12 strategies I covered! I'll drop some info on where you can get the remaining 11. #shopify #ecommerce #marketing

We love showcasing all the creative ways merchants are using Custom Blocks to elevate their mobile app experiences. 🧰 Groove Life brought their custom ring sizer feature into their app using Custom Blocks, providing shoppers with an easy way to determine their ring size before they start shopping. See more at our app inspo library: https://lnkd.in/g7F7m63H

We’re all aware of the conversion funnel–top, middle, lower. But what about 𝑨𝑩𝑶𝑽𝑬 the funnel? 👇 As Nihar Kulkarni defines it, an above-the-funnel omnichannel strategy leverages all the additional marketplaces your customers are shopping, like Amazon and Etsy. For a cosmetics brand, think Sephora. For a workout supplements brand, think GNC. ROSWELL has been working with clients to implement an above-the-funnel strategy to get free advertising. Dropshipping to these places allows brands to get more exposure to a wider variety of customers who haven’t yet experienced your brand. It’s an additional channel buyers can discover you on but it also legitimizes your brand because you're now in marketplaces that they consider credible and valuable. Setting up these touchpoints BEFORE the holiday season is a way to expand your TAM and maximize BFCM revenue. Bonus points if you drive those customers into strong retention channels like a mobile app or loyalty program. 🔒

What's 1️⃣ pro tip for scaling a business in 2024? We asked Diana Ross, Co-Founder & Chief Revenue Officer at Retention.com. For her, it's imperative to stay bootstrapped and lean for as long as possible. That means wearing multiple hats and doing as much as you can with a small team to make sure you're not growing too fast too quickly. Here's more from our insightful chat with Diana at Retention.com's Retox Retreat event in Malibu! 🎤

Generally speaking, consumers are excited for BFCM. BUT there’s a fine line between engaging and overwhelming your audience. We asked holiday shoppers how BFCM makes them feel and here’s what we found: - 48% feel excitement - 41% feel satisfied and accomplished - 37% feel happiness All good feelings. HOWEVER, - 19% also feel stressed - 17% feel overwhelmed - 7% feel frustrated So how do brands stay on shoppers’ “good” side, keep them engaged, and promote their sales without stressing them out? What you should NOT do: Bombard them with excessive marketing messages. Here’s what you SHOULD do: - Create urgency and FOMO by running app-exclusive sales and granting limited time early access with a clear expiration date on your offers. - Personalize messaging: Use customer data to send targeted product recommendations and enhance their shopping experience. Leverage free push notifications to send less promotional messages. - Use your ads to tap into customers' emotions. Remember, positive emotions are what trigger people to make purchasing decisions. Dive deeper into the strategies that'll capture shoppers' attention and drive action, without stressing them out. (link in the comments)