tms

POP! We’re bursting with all the good stuff! 💥 💫 Head to our website to find out how we’ve implemented the Power of And across Technology, Marketing, and Sourcing to drive transformational change for the world’s leading brands: https://www.tmsw.com/ #technology #marketing #sourcing #tms

In partnership with our parent company HAVI, the 2024 Impact Report is now live. 🌳🍃  Discover the positive impacts we have made on the planet and in our local communities this past year, including our commitments to sustainability, DE&I, 11,000 volunteer hours, and more: https://lnkd.in/geGBhVHh #BetterFutureBlueprint

Episode two of tms’ Expert Voices series features Shivali Ramanandi, Global Head of Partnerships at Vue International. Led by our Head of Brand Partnerships International, Sam Woods, the discussion provides insights on how to create a partnerships program that's enticing for consumers and valuable for brands. 🎬 Watch the full interview and get access to Expert Voices, including Episode 1 with Ciara Reddington, Senior Brand Manger, Loyalty at McDonald's UK: https://lnkd.in/gibBGGR5

McDonald's and tms formed a purr-fect partnership with BIG Games for the Pet Simulator Happy Meal®. 🐱🐶 Running throughout 2024 across select global markets, McDonald’s customers will unbox next-level surprises by receiving not one, but two pet toys with their Happy Meal®! As lead agency, tms played a crucial role in integrating the digital experience with the toy design – players could get their Happy Meal® toy in on the action by placing their toy pet on to a smart device and watch it magically light up from within! 💡✨ "What a fun, innovative, and exciting campaign to work on! Many thanks to our new partners at BIG Games and PhatMojo for all their support and flexibility enabling us to creatively take their adorable pets and awesome worlds into McDonald's Happy Meal®. Each pet toy can be customized with stickers and then clipped to a bag, belt loop and more," said Peter Grinsell, Creative Director of Product Design at tms. 📖 Read more: https://lnkd.in/g8TNYwZc

🎙️ “Ultimately, loyalty is an outcome, not just a program. To engage the next generation, brands must evolve their view of loyalty, focusing on experiences. Ignoring this trend means a risk that customers lose interest in your scheme and turn to other brands.” tms’ International Strategy Lead John Viccars spoke with Campaign Middle East to share how companies should evolve their loyalty programs to engage Gen Z through cultural and entertainment-based experiences. Read more: https://lnkd.in/gzK4KAg8

As part of tms’ Expert Voices, we interviewed industry leaders from the world of loyalty. First up is Ciara Reddington, Senior Brand Manager, Loyalty, at McDonald's UK. In her current role, Ciara is shaping the future of MyMcDonald’s Rewards in the UK – get her expert opinion on why now is such an important time for brands to invest in loyalty: https://lnkd.in/gibBGGR5

tms won not one, not two, but THREE awards at McDonald’s Asia Supplier Summit! 🏆 🏆 🏆 McDonald’s Asia Supplier Summit unites McDonald’s Supply Chain partners to celebrate shared victories and learn about McDonald’s future goals of achieving a "bigger," "better," and "smarter" supply chain. tms received the night’s most significant achievement, winning the Peak Supplier Performance Award. The China Packaging team received the Category Innovation Leadership Award for the first time in China, and tms’ Account Manager for China, Bruce Yang, was recognized with the Outstanding Contribution Award. ✨ Read more about the win: https://lnkd.in/dahrF6sA

To thank our colleagues for their hard work and dedication year-round, we hosted our annual summer parties, with celebration taking place around the globe! 🎉🎊 From a wildlife adventure in Germany, to a carnival in London, and a ‘90s themed party in Chicago, tms knows how to celebrate in style. ☀️🥂 Get a glimpse of the festivities:

tms Munich and the Smurfs invite you to celebrate Paralympic athletics with McDonald's Happy Meal®🏅   This six-week campaign is endorsed by the German Disabled Sports Association, featuring 16 Paralympic Smurfs toys with the aim to champion disabled athletes.   🎙️ Sebastian Börsch, Department Head Marketing, McDonald’s Germany, said: “tms Munich has pulled together many complex elements to make this Happy Meal tie-up with The Smurfs happen. But what we love most about it is the simple, culturally relevant idea at its heart: a Happy Meal promotion which reminds kids that taking part is what counts and inspires them to get out and have fun together doing sports.”   tms Munich put sustainability at the heart of this Happy Meal campaign, from manufacturing the figurines in MBPP (mass balance polypropylen) to ensuring the designs are highly collectable and will be kept for years to come. ♻️   Learn more on MediaShotz: https://lnkd.in/ge9vKdFM

tms and Samsung Electronics America forged a legendary alliance with Game of Thrones for this year's Comic-Con International! ⚔💥 Taking place in San Diego and hosted by Moonrock, attendees celebrated this week’s launch of “Game of Thrones: Legends,” and got a first-hand look at the newly released Samsung Galaxy Z Fold6 foldable smartphone.