tonies® USA

Discover a new routine this fall with tonies. 🍂 The evolution of our Discover Imagination Campaign is a simple and bubbly spot that seeks to remind parents of the ease in which they can incorporate the #Toniebox into their child’s back to school routines. 🎒 Whether it’s coming home from school and listening along to their favorite Tonies while doing homework like the spot demonstrates, or serving as a #ScreenFree companion as they get ready for their day, we’ve got you covered. Our growing assortment of Tonies is sure to include something fun for everyone and help you cut down on screen time. 🤝

Looking to add a little Disney magic to your child’s playtime? 💫 Head to your nearest Walmart, where you’ll find tonies® USA and Disney Jr. teaming up to bring you a unique in-store experience. 🤝 With characters like Spidey & Amazing Friends, Moana, Mirabel, and Elsa, this cobranded display is all about bringing joy and storytelling into your home. 🏡 Whether you’re already a #tonies fan or discovering us for the first time, this collaboration is a must-see. Share the excitement with your family, and let us know which Disney Tonie becomes a new favorite! #toniebox #screenfree #disney The Walt Disney Company

📣 We are excited to share our H1 2024 results! 🚀 ✨ Highlights ✔️ Group revenue: Up 29.8% YoY to EUR 146.8m (Q2: +42.6%) ✔️ North America: Revenue surged 63.3% to EUR 55.2m (Q2: +85.1%) ✔️Adjusted EBITDA Margin: Improved to 2.6% (H1 2023: 1.8%) ✔️Free cash flow: Enhanced to EUR -32.0m from EUR -39.0m 🌍 Strategic Moves ✔️ Licensing deals: Multi-year contracts with Disney Consumer Products and Paramount ✔️New markets: Successful launches in Australia and New Zealand 🎤 CEO Tobias Wann says: “After my first six months as CEO, I know that at tonies we have a strong product, a strong business and a strong team. Together, we have built the largest interactive audio experience platform for children in the world. And this is still just the beginning.“ ❤️ Thank you to our team and partners for making this possible. 🎉Here’s to a successful second half of 2024! 🎉 #BusinessGrowth #FinancialSuccess #GlobalExpansion #2024Goals #tonies #ChildrensEducation #Inspiration

Glamour talked to Emily Cherkin, The Screentime Consultant and tonies® USA President Christoph Frehsee to share how the #Toniebox is planning to solve parent’s screen time anxiety with their latest article 👇 “This is a parental dilemma that is unique to our era, and research has made it abundantly clear that excessively watching videos on devices like a phone or tablet isn’t good for children (it’s not that great for adults either). The American Academy of Pediatrics recommends “very limited” screen time for kids under 18 months, and suggests that parents avoid “solo media use” up to the age of two. After two, the recommendation is no more than an hour a day, up to age five. But there’s the recommendations of professionals, and then there’s the reality of American parenthood.” ✅Our aim has been, and always will be to continue to help parents find balance in a world that feels dominated by screens with bringing beloved characters and introducing new favorites into the realm of imaginative play. Read the full article now on Glamour: https://lnkd.in/dd6gh5PW 🗞️

📣 We have some exciting news! tonies® USA has officially expanded in Target to include a whopping 8ft of permanent retail space in the toys & games section! 🎉 “The introduction of the 8' tonies product set at Target marks a pivotal moment for our retail strategy, representing both a significant physical expansion of our product lineup and a key opportunity to engage with a broader audience. By providing a dynamic range of tonies products, we are positioning ourselves to capture greater market share and drive increased traffic to stores, ultimately contributing to robust sales growth and strengthening our brand presence at retail. The demo experience allows customers to engage with tonies content and learn about the categories of Tonies available.” - Marketing Director, Retail & Trade Melanie Schniepp We want to congratulate the team behind this significant milestone: Rachael Brown, Ryan McAdam, Kinneberg Management Group and The Royal Group, Christoph Frehsee, Signo Jesse Uddenberg, and Eric Lachter. Visit https://lnkd.in/gjt9ThWm to find a Target with a tonies section near you! #Toniebox #TargetFinds #ScreenFree #Target

🤝 Our newest collaboration with the up-and-coming kids show, Doggyland, has officially launched with great fanfare across the #tonies community. 🐾 Doggyland is a 3D animated series on YouTube created by #SnoopDogg, October London & Claude Brooks. The show features a colorful cast of dogs in a vibrant world where they sing, rap and dance to fun and educational songs. 🐶 The Doggyland Tonie features 24 unique songs from the show that promote social emotional development, preschool age cognitive development, and cover a wide range of engaging topics such as letters, numbers, colors, good habits, accepting others and more. ➡ Learn more about Doggyland the YouTube Show: https://lnkd.in/g_Mk2bef and checkout the Doggyland Tonie now at tonies.com, or coming soon to a Target near you! Stay tuned! #Toniebox #ScreenFree

☀ In celebration of Summer Solstice, we teamed up with Project Sunshine to raise awareness and spread a little more sunshine to children in need. 🔆 Project Sunshine’s mission is to deliver the healing power of play to children with medical needs through trained and dedicated volunteers. By partnering with medical facilities across the United States and beyond, they are able to provide opportunities for play in the medical environment - restoring a crucial sense of normalcy for patients and their families. 🤗 tonies® USA is proud to make a donation of Tonieboxes and Tonies in support of Project Sunshine’s mission in hopes that they will offer companionship and imaginative play for children undergoing difficult challenges. 👉 You can learn more about Project Sunshine and all of the wonderful work they do at https://lnkd.in/gYWjsFn #Toniebox #ScreenFree #ProjectSunshine

🏖 With summer in full swing, our wish for little listeners is that their imaginations can wander and grow. Our new summer commercial features tonies as the screen-free, portable sidekick for summer adventures—whether it’s playing in the backyard on a sunny day, building a pillow fort inside when a rainstorm rolls through, or heading out on a road trip to somewhere special. Wherever you go, with tonies you’ll be sure to Discover Imagination. Our aim is to showcase Toniebox's versatility, not just as a travel companion, but also as a source of comfort and familiarity. Toniebox brings the magic AND occupies kids when parents are busy, through long hours of travel, and helping little ones unwind and settle into a new place at bedtime. 🚗 🛩 🛏 With tonies, kids can have a summer full of daydreaming, exploring, and getting lost in their own adventures. No screens in sight. ☀ Discover a screen-free summer with tonies. Discover Imagination. ✨ #toniebox #screenfree #summer

📣 This just in: our Discover Imagination campaign has been nominated as a finalist for The Drum Awards in the Creative category. 🎨 These awards honor the most effective marketing campaigns, companies, and individuals. “We wanted to show the shift a child experiences from passive screen spectator, to active participant in imaginative play. We wanted to remind parents and kids everywhere what it’s like to (re) Discover Imagination. Our goal was to tap into that immersive sense of magic where stories and worlds feel larger than life and the child becomes the main character. The ‘Discover Imagination’ campaign, aimed not just at showcasing the product, but more importantly, at highlighting its impact on a child’s imagination and spirit. Our strategy was to visually and emotionally immerse viewers into the vibrant, fantastical worlds that children craft in their mind’s eye with the help of the Toniebox.” 👉 Other nominees in our category include Reese’s, STōK Cold Brew Coffee, and Cheetos. See the full list here: https://lnkd.in/guy98_av 👏👏👏 #Toniebox #ScreenFree

We announced our Q1 results today and have started 2024 with a 20% YoY increase of group revenue to EUR 78.3 million driven by a strong Easter business. 💰 📈   We saw growth in all product categories and regions. Revenue in the strategically important North American region rose by 46.9% to EUR 27.9 million.   Our CEO Tobias Wann comments: “In 2023, we achieved remarkable milestones, marking it as a record year for our company with exponential growth and becoming profitable on an EBITDA basis. As expected, we entered 2024 with an increase of revenue in Q1 of around 20% year-over-year and growth across all product categories and regions. Our Easter business exhibited strong performance, albeit facing supply chain challenges that resulted in some selected stock outs in the first quarter. As we progress further into the year, we anticipate a notable acceleration in our growth trajectory in the second half of the year, where we generate the majority of our revenue. The strategic initiatives implemented in the first quarter will play a crucial role to achieve our guided target of a growth rate of more than 33% in 2024. One such initiative is the launch of Clever Tonies, a new product category designed to engage older children with educational entertainment content.”