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TRC Insights
Market Research
Fort Washington, Pennsylvania 3,852 followers
Research. Insights. Innovation.
Über uns
Ready for a market research partnership to go beyond your expectations? Meet TRC Whether it’s new product research, pricing research, concept or messaging strategies, we’ll approach your challenge as a unique challenge. By applying innovative research techniques and custom solutions, we can help you make the right decisions for your business.
- Website
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https://www.trcmarketresearch.com
External link for TRC Insights
- Industrie
- Market Research
- Größe des Unternehmens
- 51-200 Mitarbeiter
- Hauptsitz
- Fort Washington, Pennsylvania
- Typ
- In Privatbesitz
- Gegründet
- 1987
- Spezialitäten
- Perceptual Mapping, Conjoint Analysis, Pricing Research, Brand Equity Research, Qual & Quant Integration, New Product Research, Market Research Segmentation, Feature Prioritization, Customer Satisfaction & Loyalty, Text Analytics, Max-Diff Scaling, and Product Development
Standorte
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Primäre
Wegbeschreibung erhalten
1300 Virginia Drive
Suite 200
Fort Washington, Pennsylvania 19034, US
Employees at TRC Insights
Aktualisierungen
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⭐ Exciting Announcement! ⭐ We are thrilled to welcome Sarah Phillips to the TRC Insights team as our new Senior Vice President! With her extensive market research experience and expertise in healthcare, tech, and automotive industries, Sarah is set to play a pivotal role in building new partnerships and bring exceptional value to our clients. Welcome on board, Sarah! #marketresearch #marketresearchnews https://lnkd.in/eqqs2nD7
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🚀 Exciting Opportunity Alert! Join TRC Insights as a Research Manager! 🚀 Are you passionate about market research? Do you thrive in a dynamic, fast-paced environment? TRC Insights, a premier custom market research & analytics firm, is on the lookout for a highly motivated and experienced Research Manager to join our stellar healthcare team!
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Our Director of Analytics, Westley Ritz, attended the A&I 2024 conference in San Antonio, Texas in early May. He came away with some interesting takeaways for the market research industry. 📢 Researchers can improve the detection of data fraud. 📢 There’s plenty opportunity for improving the UX of our respondent surveys and other research tools. 📢 And, of course, when discussing the usefulness of AI in driving business decisions, our expectations (or fears) are too high because the technology still has limitations. Read more about Westley’s time at the A&I conference and his deeper learnings through his recent blog. https://lnkd.in/eS9b2jGf
My Recap of Analytics & Insights Summit - TRC Insights
trcmarketresearch.com
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📣 TRC Insights presence at Analytics & Insights Summit 📣 Last week, our own Westley Ritz, Sr. Director of Analytics, got a chance to dive deep into the ever-evolving world of data and analytics at the Analytics & Insights Summit. Stay tuned for a summary of his key take-aways.
Had a great 1st day at the Analytics & Insights Summit hosted by Sawtooth Software! 1 Fast Takeaway: Data quality is a HOT topic with multiple presentations sharing ideas for improvement. What I love about these conferences is there is no selling. It’s truly about learning, growing, and pushing bounds for analytics within the market research industry. Very excited and grateful to be a part of it, and looking forward to applying learnings with clients. #marketresearch
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We have some big news over here at TRC Insights. Our co-founder and President, Rich Raquet, will be stepping down after 37 years at the firm, as Rajan Sambandam, our current Chief Research Officer, assumes the role of President. Rich has recently joked that our new president has “only a 30-year tenure” at TRC, but we know his three decades of market research experience and expertise are a solid foundation for his new role. Along with his leadership strengths—expanding client partnerships and a relentless dedication to the science and art of research—Rajan continues to embrace the future of market research. His curiosity and adaptability are the pillars and propellent for our next phase of innovation and growth. www.trcinsights.com #TRCInsights #marketresearch #innovation #MRX #researchjobs #bestcompaniestoworkfor #AIinmarketresearch
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Yesterday, our growing healthcare team at TRC Insights had the incredible opportunity to participate in a volunteering event at MANNA, a remarkable local Philadelphia-based organization that uses medically tailored meals and nutrition education to improve nourishment for those who battle serious illnesses. Their mission aligns perfectly with our commitment to helping our clients enhance healthcare outcomes and making the difference in the communities we serve. A huge shoutout to our dedicated team members who participated in this event! #Manna #healthcare #volunteering #marketresearch
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Another great article about segmentation research by our Director of Analytics, Westley Ritz, published by Quirk's Magazine. Easy read!
Segmentation projects are complex to say the least! Over the years I have tried to remove as much ambiguity and guesswork out of the process as possible. As a result, I've embraced applying ML techniques to arrive at better and more useful results for clients, and describe the approach in the latest Quirk's publication. Check it out! Less art, more science, please! https://lnkd.in/ek8HhrPx
Adding machine learning to the segmentation process | Article | Quirks.com
quirks.com
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TRC is proud to see some of our insights brought to life!
#News: 77% of employers plan to increase investment in virtual health care. Learn more about how employers are embracing the power of virtual care in our annual Virtual Care Transformation Index: https://lnkd.in/gaEMR3v5 #VirtualCare #Employers