As the resale market continues to evolve, brands like COYUCHI are keeping resale as an important part of their strategy to meet consumer demand. Kasi Martin's piece for Sourcing Journal explores the complex world of reverse logistics that powers resale, highlighting our partners at Tersus and Bleckmann. At Trove, we're proud to be part of the transformation of the industry. Our recent acquisition of Recurate strengthens our market leadership by integrating Shopify and peer-to-peer solutions into our enterprise platform. We're doubling down on our commitment to making branded resale more accessible and supporting the launch and scaling of resale programs for all brands. #TroveRecommerce #SustainableRetail #ResaleInnovation #SourcingJournal #ReverseLogistics #CircularEconomy
The world of resale continues to evolve, but it remains an important part of COYUCHI's strategy since we launched 2nd Home Renewed in 2017. Thanks, Kasi Martin, for the chance to share some of what we're seeing through our partnership with Bleckmann and Recurate/Trove in this great Sourcing Journal article. "The home and textile brand, which expanded its partnership with Bleckmann and Recurate earlier this year, is focused on getting the front end of its resale right. What’s interesting, Chung elaborated, is that this goes the other way too. Customers may be attracted to COYUCHI 2nd Home Renewed because of the lower price point or risk and then convert to the mainline later if they like the product. About 40 percent of the brand’s renewed orders today are from mixed carts." #resale #recommerce #sustainability #circularity #ecommerce #hometextiles